Visual content is critical to modern marketing, but it’s not always easy to scale its creation. Brands often face bottlenecks like disconnected systems, inefficient workflows, siloed teams, and time-consuming manual processes, making it harder to deliver consistent, high-quality content.
Cloudinary Assets transforms these challenges into opportunities, offering a digital asset management (DAM) platform designed to streamline creative workflows, enhance collaboration, and improve efficiency at scale. With powerful tools for asset organization, dynamic editing, and seamless integration, Cloudinary Assets empowers teams to produce better content faster, breaking down silos and unlocking creativity.
Let’s explore seven standout features of Cloudinary Assets that can revolutionize how your team manages, optimizes, and delivers visual content.
With Cloudinary Assets, users can drag and drop bulk files into the Media Library or upload files from external sources like Google Drive and Dropbox. Developers have easy access to these files for uploading to websites or applications, and there’s no need to upload the assets to another system. This streamlined, single repository saves time and breaks down departmental silos, allowing creative teams to collaborate and improve content quality throughout all stages of the media review and selection workflow.
The transformation editor within Cloudinary Assets allows brands to enhance images and videos using simple controls. Teams can effortlessly resize and crop, flip and rotate, remove backgrounds, and more to create high-quality images and videos at a high volume. Transformation templates further reduce workflow repetition while ensuring brand standards are consistently met. With all the time saved, brands can hone their strategy and deliver more targeted, high-performing content.
Cloudinary Assets offers advanced search and discovery tools that make it easy to find assets using any combination of attributes and filters. Users can search by file type, size, tags, metadata, or even AI-powered analysis data, such as colors or location. Automatic tagging tools further enhance asset findability, which accelerates time-to-market and leads to increased business success. Likewise, comment features increase collaboration and communication, helping teams increase efficiency and content quality simultaneously.
Branded content is more engaging than other digital ads, leading to better brand recall and a higher likelihood of viewers searching for additional content. This is why brands need to ensure consistency across all digital assets. With Cloudinary Assets, users can create brand guidelines that ensure all visual assets possess the same logos, fonts, and more. Users can also duplicate sections of certain assets to re-use in new content.
A strong brand identity is critical to building consumer trust and overall growth, with 60% of surveyed companies saying brand consistency contributed to 10-20% revenue growth. User controls help strengthen and safeguard brand identity by allowing teams to set permissions for individual assets. With restricted and controlled access to edit or view assets, brands can ensure teams always have the most recent, updated content. User profiles also make it easy to control who can upload, edit, or download assets. These features prevent users from deleting assets that shouldn’t be deleted, while also giving designers more control over assets and brand identity.
Cybersecurity is more important than ever before. Fortunately, Cloudinary Assets allows users to share folders quickly and easily without sacrificing security. Users can organize assets into folders (fixed containers) and collections (virtual groupings) and then define user groups according to access permission levels. Collections can also be published and sent to external stakeholders using a unique URL and with an expiration date — to ensure access is only granted during the proper time frame.
Cloudinary’s APIs and integrations streamline asset delivery by seamlessly integrating with your existing technology stack. For example, developers can embed the entire Media Library as an inline or modal dialog box in your CMS or embed customized versions of the upload widget into user-facing applications. Data easily flows between systems, empowering teams to work faster, automate content creation, and avoid duplicative manual work.
Here are just a few of Cloudinary’s integration partners:
- Adobe Creative Cloud Connector
- Akeneo Sync with MediaFlows
- Chrome Media Library Extension
- commercetools Extension
- Agility Custom Field
- Chioro Operation
- Magnolia DAM Connector
- And more.
Extensible APIs give brands more flexibility to deliver custom, high-quality content faster, which is critical for engaging and converting today’s online audiences.
Ready to learn more about Cloudinary Assets? Request a demo today and check out our Ultimate Digital Asset Management Guide, which walks you through every step of implementing the DAM. This guide will help you identify the best solution for your needs to ensure you make the most out of your DAM right from the start.