Holiday shopping is already complicated enough. Consumers don’t need a subpar digital shopping experience or annoying returns to add to the chaos. They want to trust that what they buy is exactly what they’ll get — plain and simple.
These three brands have partnered with Cloudinary to ensure they deliver accurate, high-quality product images and videos for both mobile and web, leading to increased customer satisfaction and reducing the likelihood of costly returns. As the upcoming holiday season approaches, take a peek at the incredible online shopping experiences they’ve developed, the impressive results they’ve achieved, and consider purchasing your next holiday gift from one of these incredible Cloudinary customers.
As one of the world’s largest and best-known sporting goods brands, PUMA uses Cloudinary’s automatic image transformations to deliver optimized product images, ensuring online shoppers always see accurate and high-quality visuals. This ensures customers have a clearer understanding of what they’re purchasing and are therefore less likely to return those items.
“Retail is a wild place,” says Bettina Dönmez, Senior Manager Cloud Native Platform Development at PUMA. “If you can’t show something, you can’t sell it, and so the image or video is the source of truth for a customer. With Cloudinary, online shoppers only ever see the right images and videos for a PUMA product.”
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A global leader in apparel and jeanswear, Levi’s leveraged Cloudinary to overcome the challenges posed by budget constraints and COVID-19 restrictions that prevented wholesalers from visiting physical showrooms. By developing a virtual showroom with Cloudinary and Geos Consult, Levi’s created an engaging, interactive platform featuring detailed 360-degree images and videos. This innovation allowed wholesalers to virtually explore products and make informed purchasing decisions, significantly enhancing their confidence and reducing the likelihood of returns.
“Overall, the best part about Cloudinary has been the simplicity of integration,” shares Marco Ginestra, Financial Planning & Analysis at Levi’s Footwear and Accessories. “It’s something you can do easily; you don’t have to invest months to make changes and integrate into your technology stack. With Cloudinary, we can now easily evolve with the latest trends and technologies, such as the 360 spin set.”
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By partnering with Cloudinary and transitioning to a headless MACH architecture, global fashion company Paul Smith can now easily upload, optimize, and manage their product videos to ensure a superior customer experience. As a result, the company has seen a 45% increase in video-enabled sales and a 40% reduction in asset management costs, providing customers with engaging, high-quality visual content and a more immersive shopping experience.
“When we added video to the product page, we started to see a strong level of engagement conversion with video over straight images,” recalls Hannah Bennett, Head of Digital at Paul Smith. “The fact that we could easily drop product videos into the Cloudinary DAM led to an impressive 45% increase in sales of those products, because of the Cloudinary improvement to the campaign around it. And because Cloudinary gives us the flexibility to adjust the sizes we want to put in between the images and any transformation, we can set the size needed to make it retina-friendly and just pass those values as a URL, dynamically.”
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As we enter the upcoming holiday season, there’s a tremendous opportunity for brands to boost consumer spirits and spending by delivering accurate product visuals that enhance their overall shopping experience and reduce the likelihood of returns.
To learn more about how your company can reduce holiday gift returns and increase ROI with Cloudinary’s image and video API platform, download our latest eBook.
