Blog - Page: 63

Imagery and video are proven ways to promote engagement and conversion on e-commerce sites. One study found that 75% of online shoppers say that product pictures are “very influential” for their purchase decisions, with a respondent commenting, “If I can’t see it, I can’t make a decision about it.”…

Using a company’s software in-house was made famous by Microsoft’s adoption of the term “eating our own dog food” to refer to the request to employees to use the alpha and beta versions of their products. This story, “Drinking Our Own Champagne” refers to our serving videos created…

While managing marketing campaigns, you’ve most likely come across situations whereby a campaign must go live ASAP. Or, last-minute changes in the content, design, or brand guidelines emerge just before launch. In those circumstances, getting your creative team to generate new images or modify existing ones on a tear can…

Modern webpages are more than just plain text. With HTML5, it’s no longer a challenge to play media on webpages. You can—and should—provide your audience with an engaging, high-quality multimedia experience on your site. Leading brands, such as Peloton and Allbirds, gain a competitive edge by engaging with…

Part 1 of MythBusters busted the myth of unstable tests. Part 2 here smashes another myth: “UI tests are slow.” Far be it from me to dispute that UI tests are slower than unit or integration tests, but let me show you the best practices that speed up UI…

tl;dr; Cloudinary conducted a workshop at React Summit 2021 to highlight the effect of media performance on websites by correlating it with Google’s Core Web Vitals and other performance measurements. Also presented were typical optimization techniques along with code samples. Here are the recording and the slides.

Recently, Cloudinary’s Digital Asset Management (DAM) solution was named a leader of the top 15 global vendors in the DAM Vendor Selection Matrix™ produced by Research in Action GmbH, excelling in strategy, execution, price versus value, and breadth. The matrix also awarded Cloudinary an outstanding recommendation index of 98%.

Since its founding Cloudinary has been a people-driven business. We wanted to create a culture fueled by transparency, trust and collaboration to encourage our employees to always be developing, learning and contributing. Today I am so lucky and very excited to announce that for the second time Cloudinary has won…

Optimized media assets have always been essential to website performance. To help developers measure, understand and improve website performance, Google created Core Web Vitals, a subset of Web Vitals that focuses on three aspects of the user experience: loading, interactivity, and visual stability. In June 2021, Google plans to…