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TechCrunch Disrupt: Bringing the Visual Economy Story to the Big Stage

Among the luminaries that graced the stage at this year’s TechCrunch included actor and founder of HartVentures, Kevin Hart; the indomitable 23 Grand Slam title holder, founder, and Managing Partner at Serena Ventures, Serena Williams; and the recipient of the 2021 Silicon Valley Women of Influence award and CMO, Saranya Babu. 

TechCrunch Disrupt is the annual conference hosted by, you guessed it, TechCrunch. This year Disrupt was live in San Francisco October 18-20. Among the event’s many highlights was the pitch session when new technology startups launch their products and services, competing in front of venture capital investors and media.

Like all conferences, Disrupt offers numerous breakout sessions, and this year Cloudinary CMO, Saranya Babu delivered her presentation Building the Visual Economy Through Developer-led Innovation. 

As Saranya explains in her presentation, developer-led innovation is a bottom-up approach that relies on leadership and developer collaboration to build solutions and solve business problems using technology. While the concept predates the pandemic its relevance and prevalence have only gained due to the rise of the visual economy. 

The visual economy is big. Not only in size – because nearly everyone on earth now makes purchases online – but in value. Retail e-commerce sales amounted to approximately $4.9 trillion worldwide in 2021 and are forecasted to reach $7.4 trillion by 2025, representing a 50% increase.

So what’s the correlation between developer-led innovation and the visual economy? Tune into Saranya’s presentation to get the full story. 

Click here to access the entire presentation. 

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