Videos are becoming more prolific with people having the capability to capture videos with a wide variety of cameras, including smartphone cameras that are available almost everywhere. Web and mobile applications that display videos online can be faced with a challenge when the videos are created or uploaded from different devices and in various formats, and then need to be delivered in a multitude of resolutions and aspect ratios to various web browsers, laptops and all kinds of mobile devices in HTML5 web friendly video formats.
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Animated GIFs keep getting more and more popular, but they are generally very big files with slow loading times and high bandwidth costs, while the format itself is quite old and not optimized for modern video clips. As developers, you need to allow users to upload their animated GIF files, but you also need to deliver them optimized, which can be a complex, time consuming process.
Last month I was invited to speak at Daho.am, Munich's developers conference. This conference was organized by Stylight, a very successful fashion technology startup. Stylight signed up for a free Cloudinary account about 3 years ago and similarly to Cloudinary back then, Stylight were quite a young startup. Since then both companies have grown impressively together and Stylight are now a premium customer of Cloudinary, managing hundreds of millions of images.