Programmable Media

Create transformative visual experiences with image and video APIs

Programmable Media AI-powered APIs automate image and video lifecycles

Transform and Customize

Generative Object Removal

Remove unwanted elements from your image with Generative Remove as if they never existed.

Generative Fill

Leverage generative AI outpainting with our powerful cropping APIs.

Generative Replace

Use Generative AI and natural language to replace one object or color with another.

Zoom Pan

Apply zooming and/or panning to an image to create a video or animated GIF.

3D Spinset
Easily create 3D animations and videos to give customers a 360° view of your product.

Product Gallery
Enable an interactive shopping experience with high-performant and responsive images, videos, 360° views, and 3D models

Filters and Overlays

Quickly make programmatic changes to images using upload presets.

Upscaling

Super resolution upscaling uses AI to transform images from grainy or low-quality to high-resolution.

Natural Language Features Through LLMs

AI-Powered Image Captioning

Currently in beta, generate powerful natural language image descriptions through large language models.

Conversational Transformation Builder

This feature will use natural language through ChatGPT to generate powerful transformations (coming soon).

Image and Video Analysis and Asset Management

Smart tagging

Metadata through object detection powered by leading tools.

Object-Aware Cropping for Image and Video

Auto-crop assets with a focus on specified objects.

AI-Powered Video Previews

Generate compelling video previews at scale with our API

Advanced Visual Search for Assets

Currently in beta, this assert search is based on image similarity and natural language queries.

A woman and a golden retriever in the mountains. They're sitting, facing away from the camera while the dog noses the woman. They're surrounded by natural splendor including majestic mountains, puffy clouds, and evergreen-studded hills.
An un-cropped image overlaid with a cropping window showing how it would be cropped by Cloudinary.
An arrow pointing from the original asset to the cropped asset.
A woman and a golden retriever in the mountains. They're sitting, facing away from the camera while the dog noses the woman. They're surrounded by natural splendor including majestic mountains, puffy clouds, and evergreen-studded hills.
The same asset cropped using the following settings: Aspect ratio: 1:2. Cropping Strategy: Content-Aware.
Images
Videos
Crop Mode
Aspect Ratio
Original
18 MB

We’re showing a resized version of the original asset to avoid slow loading speeds. View the original.

The original asset:
JPG
135 KB
WEBP
135 KB
AVIF
90 KB
The image after being optimized using the following settings: Quality: Auto. Width: 1000px.
Original
18 MB

We’re showing a resized version of the original asset to avoid slow loading speeds. View the original.

The original asset:
JPG
135 KB
WEBP
135 KB
AVIF
90 KB
The image after being optimized using the following settings: Quality: Auto. Width: 1000px.
Images
Videos
Quality
Width
The original image:
An arrow pointing from the original asset to the transformed asset.
The personalized image:
The original image:
The personalized image:
Product Photos
Backgrounds
Overlays
Duration
Full length video: Surfing Trip
An arrow pointing from the original video to the AI-generated preview.
Duration
A shorter video preview generated by Cloudinary's AI using the following settings: Duration: 15 seconds. Max Clips: 9. Min Clip Length: 1 second.
Videos
Duration
Max Clips
Min Clip Length

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Video APIs


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