PLATFORM / DAM

Leader in DAM ROI & UX,
G2 Winter 2026

Agentic, generative, and built into every stage of your asset lifecycle.

From specialized AI agents to GenAI tools that transform assets at scale, Cloudinary AI gives every team — developers, marketers, and enterprise ops — AI they can trust to perform.

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Composable ArchiTecture

One Source of Truth, 
Infinite Points of Connection

Cloudinary’s API-first DAM unites teams around a single source of truth with seamless file uploads and connections to any application through integrations, APIs, and widgets.

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UPLOAD API

Upload From Anywhere

API-first offers the flexibility you need to upload assets from anywhere. Create custom interfaces in commonly used applications or upload from a branded partner or vendor portal.

AUTOMATED METADATA & TAGGING

Keep Your Asset Library Clean, Consistent, and Ready to Use

Every image and video is automatically tagged and enriched with a metadata structure that matches how your business works while Taxonomy Agent keeps it consistent, searchable, and ready to use across your tools and workflows.

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USER & RIGHTS MANAGEMENT

Control Who Accesses What, 
and When

Granular user roles, permissions, and asset management ensure content is protected while encouraging greater collaboration across teams. Easily manage access, share collections, and maintain order from upload to publication to archive.

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SEARCH & DISCOVERABILITY

Find Any Asset in Seconds

Find any asset in seconds with AI by describing it, searching with an image, or asking in any language. Search Agent surfaces only approved, campaign-ready content.

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Asset Workflow Automation

Automate Asset Workflows
Across Your Stack

Automate common workflows such as asset review, rights management, expiration, and syncing assets to your PIM and CMS. Workflow Agent turns plain-language intent into governed, media-aware automations any team member can build and run.

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Creative Review & Approval

Go From Version One to 
Done Faster

Track versions and revisions across users while enabling notifications to ensure no project gets stuck.

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Cloudinary Moderation

Keep Every Asset on Brand
at Any Scale

Automatically review assets from partners, agencies, and users against your brand standards before they go live — so low-quality, inauthentic, and non-compliant assets never reach your audience.

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Cloudinary Portals

Share Branded Assets With Anyone, Anywhere

Create customizable media sharing and brand resource portals for internal teams and external contributors. Portal analytics track user activity to guide content curation decisions.

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Data & Analytics

Track How Your Content Performs

Cloudinary Assets dashboards show top downloads, most active users, and trending usage — so your team knows what content is working and where to focus next.

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Cloudinary Agents take real, multi-step actions across your asset lifecycle — governed, permission-aware, and built to get more done without adding complexity. Each agent is specialized for a specific job, and all of them work together.

ADAPT & CUSTOMIZE

Adapt, transform, and customize assets to personalize experiences across channels, using presets and GenAI to create endless image and video variations in seconds to adapt content fast, across every channel.

OPTIMIZED OMNICHANNEL DELIVERY

Cloudinary’s 10+ years of optimization expertise ensures that assets are delivered in the right size, crop, and format, improving Core Web Vitals, reducing page load times, enhancing SEO, and boosting user satisfaction.