Transform and customize assets

Whether your web or mobile application delivers your organization's own carefully selected images and video assets, images or videos uploaded by your end users (UGC), or both, you probably need to adjust your originals to fit the graphic design of your website or mobile application. You may also need to combine those originals to create new assets by layering them, animating them, and more.

Cloudinary transformations enable you to achieve these goals programmatically and at scale to automatically and dynamically generate endless variations of your original assets by simply adding the relevant combination of transformation parameters into your asset delivery URL.

Video tutorial: Transformation basics

The following video provides a quick demonstration of how dynamic transformation URLs work with both images and videos.

Tutorial contents

Learn how

Check out our detailed image and video transformation guides to learn how to implement transformations of all kinds, including plenty of code examples.

	Images	Videos
Basics	Image transformation overview	Video transformation overview
Resizing	Image resizing and cropping	Video resizing and cropping
Trimming & concatenating		Trimming and concatenating videos
Layers	Placing layers on images	Placing layers on videos
Effects	Image effects and enhancements	Video effects and enhancements
Face-detection	Face-detection based transformations
Animations	Animated images	Converting videos to animated images
3D models	Transformations on 3D models
Audio		Audio transformations
Conditions	Conditional image transformations	Conditional video transformations
Variables and math	User-defined variables and arithmetic image transformations	User-defined variables and arithmetic video transformations
Custom functions	Custom functions