PLATFORM / DAM

Cloudinary Assets

Digital Asset Management that transforms, optimizes, and delivers every image & video—automatically, at any scale.

G2

Leader in DAM ROI & UX,
G2 Spring 2025

Practical, Powerful, Proven:
AI-Powered Asset Management

Over a decade of AI experience.

AI that does actual work, offering practical and scalable intelligent automation and GenAI features for enhanced productivity and asset repurposing, unmatched by any other DAM on the market.

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Composable and Connected

Easily access files anytime, anywhere.

Cloudinary’s API-first DAM unites teams around a single course of truth with seamless file uploads and connections to any application through integrations, APIs, and widgets.

Composable Architecture ->

Upload From Anywhere

Easily ingest, manage, and access all your assets.

API-first offers the flexibility you need to upload assets from anywhere. Create custom interfaces in commonly used applications or upload from a branded partner or vendor portal.

Automated Tagging and Metadata

Create a metadata taxonomy customized to your business.

Benefit from a customizable metadata taxonomy delivered by AI. Every image and video is tagged and enriched to ensure a clean, consistent asset library that’s easily searchable.

Automated Tagging and Metadata ->

User and Rights Management

Maintain order to protect your brand and content.

Granular user roles, permissions, and asset management ensure content is protected while encouraging greater collaboration across teams. Easily manage access, share collections, and maintain order from upload to publication to archive.

User and Rights Management ->

Search and Discoverability

AI-powered search for better discoverability.

Open new paths to asset discoverability with natural language search, image search, and now people or facial recognition search.

Search and Discoverability ->

Automated Workflow Engine

Orchestrate custom workflows. Automate tedious tasks.

Connect your media library across your tech tools. Automate asset management tasks like routing asset review and approval, rights management and asset expiration, and sync assets to your PIM, CMS, and others.

Workflow Templates ->

Collaborate, Review, and Approve

Go from version one to done faster.

Track versions and revisions across users while enabling notifications to ensure no project gets stuck.

Creative Review and Approval ->

Branded Asset Sharing

Activate assets with brand and media portals.

Create customizable media sharing and brand resource portals for internal teams and external contributors. Portal analytics track user activity to guide content curation decisions.

Cloudinary Portals ->

Data and Analytics

Easy-to-navigate DAM dashboards.

Data-driven decisions start with clear, easy-to-read data. Cloudinary Assets analytics and reporting dashboards show top downloads, most active users, and trending usage so you can see how content performs.

Data and Analytics ->

Adapt and Customize

Generate limitless variations, automatically.

Adapt, transform, and customize assets to personalize experiences across channels, using presets and GenAI to create endless image and video variations in seconds to adapt content fast, across every channel.

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Media Editor

An interactive user interface providing a set of common editing actions on your website.

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Media Library Widget

Explore embedding the Media Library in your app as a modal dialog or inline.

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Generative Captions

Image-to-text models provide contextual descriptions of an image.

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Generative Fill

Extend an image’s proportions with AI outpainting.

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Generative Restore

Remove noise and imperfections from an image.

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Generative Recolor

Detect objects with natural language and change their color.

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Generative Replace

Detect and replace one object with another inside of an image.

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Generative Remove

Detect and remove objects within images.

Optimized Omnichannel Delivery

Perfect assets for every channel, device, and context.

Cloudinary’s 10+ years of optimization expertise ensures that assets are delivered in the right size, crop, and format, improving Core Web Vitals, reducing page load times, enhancing SEO, and boosting user satisfaction.

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Content-Aware Image Encoding

Automatically adjust the encoding settings based on the image content and viewing context.

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Content-Aware Image Cropping

Automatically crop images using AI-based content recognition to focus on important aspects.

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Image Manipulation

Dynamically create multiple image variants across multiple devices and channels.

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Video Smart Cropping

Crop, resize videos using AI to adapt for mobile, social.

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Low-Quality Image Placeholders

Dynamically generate and deliver low-quality placeholders while the high-quality image loads.

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Adaptive Bitrate Streaming

Content-aware encoding adjusts video quality in real time for smooth streaming.

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Dynamic Video Transcoding

Transcode videos to optimal formats based on device, browser, and network speed.

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Automatic Video Previews

Generate video previews with engaging scenes using deep learning.

Analysts and
Customers Agree

Best-in-class Image, Video, and Digital Asset Management solutions for any vertical or role, technical or non-technical.

Connect DAM Across the
Ecosystem

Prebuilt integrations and APIs for composable architectures

With prebuilt integrations, top-tier APIs, over 25 SDKs, and a partner network, Cloudinary DAM supports composable architectures and a MACH approach, serving as your single source of truth.

CMS

SOCIAL

PIM

MARKETING

COMMERCE

ANALYTICS

Use Cases

User-Generated Content

Manage user-, partner-, and supplier-generated content.

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DAM + Video

Digital asset management built for video.

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Headless DAM

Unify your asset library across all content systems.

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It's Time for Something Extraordinary

Learn more about how digital asset management done differently can lead to something extraordinary for your business.

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