PLATFORM / DAM
Cloudinary Assets
Digital Asset Management that transforms, optimizes, and delivers every image & video—automatically, at any scale.

G2 Spring 2025



PLATFORM / DAM
Over a decade of AI experience.
AI that does actual work, offering practical and scalable intelligent automation and GenAI features for enhanced productivity and asset repurposing, unmatched by any other DAM on the market.
Easily access files anytime, anywhere.
Cloudinary’s API-first DAM unites teams around a single course of truth with seamless file uploads and connections to any application through integrations, APIs, and widgets.
Easily ingest, manage, and access all your assets.
API-first offers the flexibility you need to upload assets from anywhere. Create custom interfaces in commonly used applications or upload from a branded partner or vendor portal.
Create a metadata taxonomy customized to your business.
Benefit from a customizable metadata taxonomy delivered by AI. Every image and video is tagged and enriched to ensure a clean, consistent asset library that’s easily searchable.
Maintain order to protect your brand and content.
Granular user roles, permissions, and asset management ensure content is protected while encouraging greater collaboration across teams. Easily manage access, share collections, and maintain order from upload to publication to archive.
AI-powered search for better discoverability.
Open new paths to asset discoverability with natural language search, image search, and now people or facial recognition search.
Orchestrate custom workflows. Automate tedious tasks.
Connect your media library across your tech tools. Automate asset management tasks like routing asset review and approval, rights management and asset expiration, and sync assets to your PIM, CMS, and others.
Go from version one to done faster.
Track versions and revisions across users while enabling notifications to ensure no project gets stuck.
Activate assets with brand and media portals.
Create customizable media sharing and brand resource portals for internal teams and external contributors. Portal analytics track user activity to guide content curation decisions.
Easy-to-navigate DAM dashboards.
Data-driven decisions start with clear, easy-to-read data. Cloudinary Assets analytics and reporting dashboards show top downloads, most active users, and trending usage so you can see how content performs.
Generate limitless variations, automatically.
Adapt, transform, and customize assets to personalize experiences across channels, using presets and GenAI to create endless image and video variations in seconds to adapt content fast, across every channel.
Perfect assets for every channel, device, and context.
Cloudinary’s 10+ years of optimization expertise ensures that assets are delivered in the right size, crop, and format, improving Core Web Vitals, reducing page load times, enhancing SEO, and boosting user satisfaction.
Best-in-class Image, Video, and Digital Asset Management solutions for any vertical or role, technical or non-technical.
Prebuilt integrations and APIs for composable architectures
With prebuilt integrations, top-tier APIs, over 25 SDKs, and a partner network, Cloudinary DAM supports composable architectures and a MACH approach, serving as your single source of truth.
CMS
SOCIAL
PIM
MARKETING
COMMERCE
ANALYTICS
Learn more about how digital asset management done differently can lead to something extraordinary for your business.