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Cloudinary Assets
Intelligent digital asset management, for brands that rely on visual storytelling.
Intelligent End-to-End Asset Lifecycle Automation
Over a decade of AI experience.
Leverage Cloudinary AI expertise throughout the asset lifecycle, offering scalable GenAI features for enhanced productivity and asset repurposing, unmatched by any other DAM on the market.
Composable and Connected

Easily access files anytime, anywhere.
Cloudinary’s API-first DAM unites developers, commerce teams, and marketers by providing a single source of truth, enabling seamless file uploads and connections to any application through integrations, APIs, and widgets.

Adapt and Customize
Automatically generate limitless variations.
Adapt, transform, and customize assets to personalize experiences across channels, using presets and GenAI automation to enhance, repurpose, and customize images and videos efficiently.
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Optimized Omnichannel Delivery
Optimized Omnichannel Delivery
Cloudinary’s 10+ years of optimization expertise ensures that assets are delivered in the right size, crop, and format, improving Core Web Vitals, reducing page load times, enhancing SEO, and boosting user satisfaction.
See Our Latest Transformation Features





Organize & Find
Search without reliance on metadata.
Leverage AI-powered tagging and metadata management to organize asset libraries, allowing users to quickly search and discover assets based on visual content or metadata.

Moderate & Approve
Accelerate moderation, review, and approval.
Cloudinary AI Vision and Creative Review automates brand compliance checks and flags sensitive content, while its review and approval features enable teams to manage workflows, track versions, and streamline collaboration.

Manage & Enrich
Stay organized with automated workflows.
Accelerate time to market with prebuilt workflow templates that allow users of any skill level to automate tasks like asset expiration management, branding standardization, and auto tagging.

Branded Asset Sharing
Bring consistency with brand and media portals.
Create customizable media sharing and brand resource portals for internal teams or external contributors, using assets from your DAM. Portal analytics help track user activity and provide insights to guide content curation decisions.
Use Cases


User-Generated Content
DAM + Video
Headless DAM
Manage user-, partner-, and supplier-generated content.
Digital asset management built for video.
Unify your asset library across all content systems.
Connect DAM Across the Ecosystem
Prebuilt integrations and APIs for composable architectures.
With prebuilt integrations, top-tier APIs, over 25 SDKs, and a partner network, Cloudinary DAM supports composable architectures and a MACH approach, serving as your single source of truth.
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SOCIAL
PIM
MARKETING
COMMERCE
ANALYTICS
Resources
DAM Survey
Constellation ShortList™
IDC Leader Report
Cloudinary’s global digital asset management (DAM) survey reveals latest trends and insights.
Cloudinary makes Constellation ShortList™ Digital Asset Management (DAM) for Digital Experiences.
Cloudinary named a leader in the IDC Markestscape report on Intelligent DAM.
It's Time for Something Extraordinary
Resources Learn more about how digital asset management done differently can lead to something extraordinary for your business.
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