Assets billing overview

This guide helps Assets administrators understand how Assets usage relates to your overall Cloudinary account billing and how to monitor Assets-specific activity.

Assets and account plans

Assets (Digital Asset Management) is a Cloudinary product available in two tiers:

How Assets relates to account billing

Assets is primarily a digital asset management tool. Most Assets activities (organizing, previewing, collaborating, managing metadata) do not directly consume account credits.

What counts toward account usage

Storage: All assets stored in your Assets Media Library count toward your account's storage allocation.

Delivery: When assets are delivered outside the Media Library (via public URLs, embedded in applications, or accessed with transformation parameters), standard account transformation and bandwidth usage applies.

Monitoring Assets usage

Assets provides tools to help you understand how your team uses the Media Library and track Assets-specific activity. The monitoring tools available depend on your Assets plan.

Assets Admin Dashboard or Assets Reports

Assets Admin Dashboard provides essential metrics about your Assets usage:

• Overview of total assets, users, collections, and portals
• Top 10 most-viewed collections
• Upload trends over the past 7 days
• Top 10 most active users

Assets Reports (premium Assets Enterprise feature) offers more comprehensive analytics:

• Detailed user engagement and behavior patterns
• Search behavior analysis
• Most-downloaded assets tracking
• Collection collaboration metrics
• Monthly trend data

Learn more about Assets Admin Dashboard

Learn more about Assets Reports

Activity Reports

Activity Reports provide detailed audit logs of all Assets activities, including:

• Account management activities (user and product environment management)
• Asset uploads, deletions, and metadata updates
• Collection management activities
• Actions on tracking-enabled product environments

Use Activity Reports for analyzing asset usage, auditing purposes, or finding details about specific actions (such as which user deleted an asset).

Learn more about Activity Reports

Account-level usage

Your overall account usage (including storage from Assets) is visible in:

• Billing Dashboard (Enterprise and Pro PAYG only) - Total credit usage and breakdown
• Account Settings - Current plan details and usage percentage

Managing Assets storage

Efficient asset management helps keep your account storage organized and optimized:

Implement an asset lifecycle policy

• Regularly archive or delete outdated assets
• Remove duplicate or near-duplicate assets
• Clean up test and development assets

Use structured metadata

• Tag assets consistently to identify unused content
• Implement expiration dates for time-sensitive assets
• Use folders and collections to organize assets for easier auditing

Audit asset usage

• Identify assets that haven't been accessed recently
• Remove assets no longer referenced by active projects
• Archive historical content not needed for active workflows

Assets best practices

Monitor regularly:

• Review Assets Admin Dashboard weekly
• Generate Activity Reports monthly for audit purposes
• Check overall account storage in Account Settings

Plan capacity:

• Estimate storage needs for upcoming campaigns
• Account for seasonal variations in content volume
• Plan for migration projects that will increase storage

Train your team:

• Implement asset lifecycle policies across your organization
• Train users on efficient asset management
• Use metadata to track asset usage and ROI
• Establish naming conventions and folder structures

Getting help

Assets-specific questions:

• Contact Assets support for usage and optimization guidance
• Review Assets usage data documentation

Account billing questions:

• Submit a billing support request
• See Billing and plans overview for account-level billing information

Assets Enterprise pricing:

• Contact your Customer Success Manager for custom solutions and pricing