Get started with DAM
Cloudinary's digital asset management solution bridges the gap between asset management and delivery, enabling creative, marketing and development teams to maximize the value of assets, streamline workflows and optimize the end-user experience. The same powerful platform that enables developers to programmatically upload, store, manipulate, and deliver optimized media content also offers an easy-to-use visual platform designed with both creative and technical teams in mind.
This section provides a high-level overview of Cloudinary's DAM features. Learn more in the Digital Asset Management guide.
We also invite you to check out our video tutorial screencasts to learn more about getting started with Cloudinary and the features it offers.
DAM features
This section highlights some of the primary features of the Cloudinary DAM solution with links to more details on each feature. These features include:
- Efficient and rapid upload
- AI-based content analysis
- Full metadata control
- Advanced search and discovery
- Role-based user management
- Folders and collections for access control and collaboration
- Dynamic image and video transformations
- Extensible APIs for integrating with your existing workflows
Efficient and rapid upload
Drag-and-drop your media assets to upload them in bulk to the Media Library, or upload assets from various external sources including Facebook, Instagram, Google, and Dropbox or any other external URL. The assets you upload to the Media Library are the same ones that your developers reference when they deliver assets in your website or application. There's no need to upload the assets to another system.
Learn more: Upload and store assets
AI-based content analysis and cross-organization collaboration
Leverage AI-based content analysis for automatic tagging of images and videos, making your asset library easy to search and browse. Add comments to collaborate on media assets across your organization.
Learn more: Managing individual assets
Full metadata control
Extract and store existing metadata from your media assets and add or modify custom metadata.
Learn more: Managing individual assets
Advanced search and discovery
Search for assets using any combination of attributes and filters. For example, you can search by asset type, size, predominant colors, tags, video duration, automatically captured metadata such as number of faces or location data, and more.
Learn more: Advanced search
Role-based user management
Control the areas of the Cloudinary console that account users can access.
Learn more: User and Group Management
Folders and collections for access control and collaboration
Organize assets into folders (fixed containers) and collections (virtual groupings), define user groups, and then share your folders and collections with user groups or individual users at different access permission levels.
- This functionality is relevant only for users with the Media Library user role. All other roles that include access to the Media Library area of the console have full management permission for all assets and folders.
- This functionality is supported for accounts on the Advanced plan or higher with multiple users. For details, contact support.
Learn more: Folders and collections
Dynamic image and video transformations
Dynamically manipulate images and videos using simple controls to resize and crop, apply enhancements, and add filters and effects.
Learn more: Using the transformation editor
Extensible APIs for integrating with your existing workflows
Cloudinary’s APIs and integrations allow your developers to easily integrate Cloudinary's DAM functionality into your existing technology stack. For example, developers can embed the entire Media Library as an inline or modal dialog box in your CMS, PIM system, or other project management tools to better streamline the creation to delivery process. They can also embed a customized version of the upload widget into your user-facing applications, making it simple for user-generated-content to be uploaded directly to your media library.
Learn more: API References
Media Library overview
The Media Library is the repository of all your digital assets and the main touchpoint into the Cloudinary DAM solution.
From this view you can easily perform an advanced search or navigate through folders or collections to find the assets you need, upload new images, videos, audio, or other files in virtually any format, and select multiple assets to perform bulk operations such as delete, add tags or metadata, move, download, or set the status of moderated assets.
Media Library widget
The Media Library widget enables a developer from your organization to embed Cloudinary's Media Library into your organization's CMS, PIM system, or other project management tools with just a few lines of JavaScript code. The integration provides all the benefits of Cloudinary's responsive Media Library UI with its rich search capabilities and optimized media asset delivery. This means that people in your organization can easily upload new content or search for and insert existing media assets into other application editors directly from your Cloudinary account in a way that fits seamlessly with your team's existing digital asset management workflow.
For implementation details, see Media Library widget.