Digital Asset Management product overview

Last updated: Jul-19-2024

Assets, Cloudinary's Digital Asset Management (DAM) product, is designed to guide you through every step of the asset management process, from the moment of upload to the point of being ready for deployment. By leveraging these tools, creative and marketing teams can work together to amplify asset impact, simplify operations, and fine-tune the end-user journey.

Cloudinary DAM workflow


This section provides a high-level overview of Assets and its features. Learn more in the Digital Asset Management guide.

We also invite you to check out our video tutorials to learn more about getting started with Cloudinary and the features it offers.

Assets DAM product

Assets caters to large organizations, offering offering efficient, scalable media asset management. It incorporates AI-powered workflows and collaborative tools to streamline cross-departmental teamwork and manage extensive libraries, including bulk editing and metadata management. Assets seamlessly connects content management and delivery, benefiting both creative and technical teams.

You share your asset repository with the powerful Programmable Media platform that enables developers to programmatically upload, store, transform, and deliver optimized media content. This allows Assets' intuitive visual interface to serve both teams. Developer-friendly tools ensure content optimization, making Assets an ideal choice for enterprise-grade DAM solutions, enhancing workflows and user experiences.

Explore the capabilities of Assets DAM with our free plan. The documentation remains applicable for the free plan, with differences and limitations highlighted where relevant.

DAM features

This section highlights some of the primary features of the Cloudinary DAM Assets product with links to more details on each feature. These features include:

Efficient and rapid upload

Drag-and-drop your media assets to upload them in bulk to the Media Library, or upload assets from various external sources including Image Search, Google Drive, Dropbox, Shutterstock, iStock or any other external URL (Web Address). The assets you upload to the Media Library are the same ones that your developers reference when they deliver assets in your website or application. There's no need to upload the assets to another system.

Media Library upload widget


Learn more: Upload and store assets

AI-based content analysis and cross-organization collaboration

Leverage AI-based content analysis for automatic tagging of images and videos, making your asset library easy to search and browse. Add comments to collaborate on media assets across your organization.

Asset Management Analysis tab


Learn more: Asset analysis

Full metadata control

Extract and store existing metadata from your media assets and add or modify custom metadata.

Asset Management Metadata tab

Learn more: Managing individual assets

Advanced Search and discovery

Search for assets using any combination of attributes and filters. For example, you can search by asset type, size, tags, metadata, video duration, or even analysis data such as predominant colors, the number of faces in the image, or the location where a photo was taken, and more.

Search tab: Tags & Metadata


Learn more: Advanced Search

Role-based user management

Control the areas of the Cloudinary Console that account users can access.

Learn more: User and Group Management

Folders and collections for access control and collaboration

Organize assets into folders (fixed containers) and collections (virtual groupings), define user groups, and then share your folders with user groups or individual users, and invite teammates to your collections, at different access permission levels. You can also publish collections by sending external stakeholders a URL to a dedicated collection webpage, which is available to those with a link during an optionally specified date range.

Share folders Invite teammates to collections

Sharing folders and collections internally is relevant only to users with the Media Library user role. All other roles that have access to the Media Library page of the Cloudinary Console have full management permission for all assets and folders.

Learn more: Folders and collections

Dynamic image and video transformations

Dynamically transform images and videos using simple controls to resize and crop, apply enhancements, and add filters and effects.

Learn more: Using the transformation editor

Extensible APIs for integrating with your existing workflows

Cloudinary's APIs and integrations allow your developers to easily integrate Cloudinary's DAM functionality into your existing technology stack. For example, developers can embed the entire Media Library as an inline or modal dialog box in your CMS, PIM system, or other project management tools to better streamline the creation to delivery process. They can also embed a customized version of the upload widget into your user-facing applications, making it simple for user-generated-content to be uploaded directly to your Media Library.

Learn more: API References

Language customization

Administrators can select the default language for the Media Library, publicly shared collection web pages, and the media portal associated with a specific product environment. DAM users and viewers of public collections or media portals have the option to switch to another language from their My profile page in the Console Settings.

Learn more: Localization

Optional apps for extending your DAM's functionality

Enable apps of your choice to extend the Media Library's core functionality:

Select apps to extend your DAM's functionality

Learn about the apps that are available for your product environment and watch the short demos to find out what each app has to offer. Then, enable the apps that are useful to you and your team.

Once the apps are enabled, you can access them from the relevant menus in the Media Library.

Learn more: DAM Apps

Media Library overview

The Media Library is the repository of all your digital assets and the main touchpoint into Cloudinary's DAM products.

From this view you can easily perform an advanced search or navigate through folders or collections to find the assets you need, upload new images, videos, audio, or other files in virtually any format, and select multiple assets to perform bulk operations such as delete, add tags or metadata, move, download, or set the status of moderated assets.

Media Library main view

Media Library widget

The Media Library widget enables a developer from your organization to embed Cloudinary's Media Library into your organization's CMS, PIM system, or other project management tools with just a few lines of JavaScript code. The integration provides all the benefits of Cloudinary's responsive Media Library UI with its rich search capabilities and optimized media asset delivery. This means that people in your organization can easily upload new content or search for and insert existing media assets into other application editors directly from your Cloudinary product environment in a way that fits seamlessly with your team's existing digital asset management workflow.

For Enterprise customers, you must have an Assets plan to use the Media Library widget. For any questions, contact your Customer Success Manager or Cloudinary's support team.

Sample Media Library widget

For implementation details, see Media Library widget.

Additional DAM resources

In addition to the detailed documentation in the DAM user guide, the following references may help you get started with your Digital Asset Management:

Sign up for a course at the Cloudinary Academy

Cloudinary Academy


Check out the Cloudinary Academy, where you can take free self-paced courses or register for instructor-led virtual or on-site courses.

You may want to start with the Introduction for DAM Users & Content Editors online course.
(You must be signed in to Cloudinary to register for the course.)

Ask questions or share answers on the Cloudinary Community Forum

Cloudinary Community Forum


Bookmark the Cloudinary Community Forum, so you can regularly visit to post your questions and get answers from fellow DAM users and the Cloudinary team, find or share cool tips, learn about new features, and help others solve their asset management challenges.

Watch MX Matters podcasts

Cloudinary MX Matters podcasts


Choose from a variety of podcasts where media experts discuss all things related to media experience (MX) and the trends shaping today's visual economy, including Cloudinary product launches, conversations with customers, partners, MX thought leaders, and more.

Find all the MX Matters podcasts on our Cloudinary Podcasts page or subscribe to the Cloudinary MX Matters YouTube channel so you'll never miss one.

Check out Cloudinary's Ultimate Digital Asset Management Guide

Ultimate Digital Asset Management Guide


Cloudinary's Ultimate Digital Asset Management Guide takes you through the entire journey of implementing DAM. It includes 6 chapters that cover the basics of what digital asset management is, the evolution of such systems, digital asset management roles, a DAM buyer's guide, and DAM best practices.

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