Digital Asset Management (DAM) overview

Cloudinary's digital asset management solution bridges the gap between asset management and delivery, enabling creative, marketing and development teams to maximize the value of assets, streamline workflows and optimize the end-user experience. The same powerful platform that enables developers to programmatically upload, store, manipulate, and deliver optimized media content also offers an easy-to-use visual platform designed with both creative and technical teams in mind.

Cloudinary DAM workflow

 

This section provides a high-level overview of Cloudinary's DAM features. Learn more in the Digital Asset Management guide.

We also invite you to check out our video tutorial screencasts to learn more about getting started with Cloudinary and the features it offers.

DAM features

This section highlights some of the primary features of the Cloudinary DAM solution with links to more details on each feature. These features include:

Efficient and rapid upload

Drag-and-drop your media assets to upload them in bulk to the Media Library, or upload assets from various external sources including Facebook, Instagram, Google, and Dropbox or any other external URL. The assets you upload to the Media Library are the same ones that your developers reference when they deliver assets in your website or application. There's no need to upload the assets to another system.

Media Library upload widget

 

Learn more: Upload and store assets

AI-based content analysis

Leverage AI-based content analysis for automatic tagging of images and videos, making your asset library easy to search and browse.

Asset Management Analysis tab

 

Learn more: Managing individual assets

Full metadata control

Extract and store existing metadata from your media assets and add or modify custom metadata.

Learn more: Managing individual assets

Advanced search and discovery

Search for assets using any combination of attributes and filters. For example, you can search by asset type, size, predominant colors, tags, video duration, automatically captured metadata such as number of faces or location data, and more.

Search tab: Tags & Metadata

 

Learn more: Advanced search

Role-based user management

Control the areas of the Cloudinary console that account users can access.

Learn more: User and Group Management

Folders and collections for access control and collaboration

Organize assets into folders (fixed containers) and collections (virtual groupings), define user groups, and then share your folders and collections with user groups or individual users (collections only) at different access permission levels.

SUBTITLE_1 Share folders with user groups SUBTITLE_2 Share collections with
user groups or individual users

Notes

  • This functionality is relevant only for users with the Media Library user role. All other roles that include access to the Media Library area of the console have full management permission for all assets and folders.
  • This functionality is supported for accounts on the Advanced plan or higher with multiple users. For details, contact support.

Learn more: Folders and collections

Dynamic image and video transformations

Dynamically manipulate images and videos using simple controls to resize and crop, apply enhancements, and add filters and effects.

Learn more: Using the transformation editor

Extensible APIs for integrating with your existing workflows

Cloudinary’s APIs and integrations allow your developers to easily integrate Cloudinary's DAM functionality into your existing technology stack. For example, developers can embed the entire Media Library as an inline or modal dialog box in your CMS, PIM system, or other project management tools to better streamline the creation to delivery process. They can also embed a customized version of the upload widget into your user-facing applications, making it simple for user-generated-content to be uploaded directly to your media library.

Learn more: API References

Media Library overview

The Media Library is the repository of all your digital assets and the main touchpoint into the Cloudinary DAM solution.

From this view you can easily perform an advanced search or navigate through folders to find the assets you need, upload new images, videos, audio, or other files in virtually any format, and select multiple assets to perform bulk operations such as delete, add tags, move, download, or review moderated assets.

Media Library main view

Media Library widget

The Media Library widget enables a developer from your organization to embed Cloudinary's Media Library into your organization's CMS, PIM system, or other project management tools with just a few lines of JavaScript code. The integration provides all the benefits of Cloudinary's responsive Media Library UI with its rich search capabilities and optimized media asset delivery. This means that people in your organization can easily upload new content or search for and insert existing media assets into other application editors directly from your Cloudinary account in a way that fits seamlessly with your team's existing digital asset management workflow.

Sample Media Library widget

For implementation details, see Media Library widget.