Digital Asset Management (DAM)

DAM introduction

Cloudinary's digital asset management (DAM) solution enables you and your creative and marketing teams to collaborate throughout all steps of your digital asset management workflow. From uploading photographers' photos and videos, to tagging and sharing them, performing sophisticated searches to find just the right assets for a particular new design or campaign, and up to the point that final assets are selected and ready to be delivered in your website or app by your developers. Your developers then use Cloudinary's media management API to programmatically manipulate and deliver your media, automatically optimized for quick and responsive delivery to your customers.

Cloudinary DAM workflow


We also invite you to check out our video tutorial screencasts to learn more about getting started with Cloudinary and the features it offers.

Media Library overview

The Media Library provides you access to all your digital assets and is the main touchpoint into the Cloudinary DAM solution.

From this view you can:

Media Library main view

Additionally, account users with one of the Admin roles can perform a variety of DAM-related administration activities, including user and group management, setting asset management settings, and analyzing asset usage reports.