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Last updated: Feb-12-2024

MediaFlows is a standalone product within Cloudinary that offers a low-code development environment for building and automating visual media-related workflows. MediaFlows allows developers to build flexible and scalable media applications with the help of a visual and intuitive web-based drag-and-drop interface, adds the ability to automate workflows within Cloudinary, provides out-of-the-box integrations with platforms like Shopify and Akeneo, and pre-built templates and logic built specifically to manage, edit, and connect visual media at scale.

MediaFlows provides you with the power to design, deploy, test, and scale media applications in minutes, not days.

Why use MediaFlows?

Organizations use MediaFlows primarily for four reasons:

  1. To empower non-developers with the tools to build visual media workflows
  2. To rapidly build and prototype new features or applications involving image or video
  3. To seamlessly integrate Cloudinary assets with the broader visual content ecosystem through built-in integrations (e.g., Shopify, Akeneo) or custom blocks for other third-party systems
  4. To automate routine tasks involving visual media

Benefits of MediaFlows

  • Lowering the cost of developing and maintaining visual media workflows
  • Reducing coding time on visual media-related tasks, freeing up devs for higher-value work, and getting to market faster with new applications involving image and video
  • Reducing risk (MediaFlows handles all back-end workflow functions: maintaining the underlying code, scaling, integrating new packages and libraries, etc.)
  • Enabling Cloudinary assets to be reused across more systems in the enterprise via embeddings and integrations instead of slow, fragile synchronizations
  • Empowering other personas, not necessarily developers, to build media related applications

Example flow

Each flow is composed of a set of functional blocks that you connect together, creating step-by-step actions to execute. Blocks can be used for a variety of actions, from interacting with media in Cloudinary, to sending notification emails. You can trigger flows using webhooks, or schedule them to run at predefined times.

Example flow

To start building your next media application, go to

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