Get started with MediaFlows
Last updated: Aug-13-2025
Access MediaFlows
To start using MediaFlows, you need an active Cloudinary account. If you don't have one, sign up here for free.
Open MediaFlows by clicking the icon in the navigation bar on the left in the Cloudinary console.
MediaFlows can host multiple flows within a Cloudinary product environment. The flows hosted in a specific product environment can interact only with that product environment.
Create a new flow
From the Home page, you can select one of the given flow starting templates, or you can create your own flow from scratch by clicking New EasyFlow or New PowerFlow.
Manage flows
In the Flows page, you can see all your PowerFlows and EasyFlows.
For each flow, you can open it, view its logs, and delete it.
PowerFlows also have other options that you can select via the (3-dots) menu:
- Flow Variables: User-defined variables that are accessible to the PowerFlow in which they're defined. Learn more.
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Flow Secrets: Sensitive data, such as API keys and secrets, that are only accessible to the PowerFlows in which they're defined. Learn more.
Note that you can use Environment Variables to store data that's accessible to any of your PowerFlows.
- Duplicate: Creates a copy of the flow.
- Share: Creates a link to the flow, which you can share with colleagues using different product environments. Learn more.
- Error Notification: Requests the flow to send a notification to a URL if an error occurs. Learn more.
Monitor usage
Towards the bottom of the left panel you'll see your MediaFlows Monthly Plan, showing your usage in terms of Touchpoints and Flows.
Your usage includes:
- Touchpoints: The number of assets processed by your flows. This includes only those assets that make it past the trigger of the flow (some triggers filter out assets before progressing with the flow).
- Flows: The number of flows you have in your Cloudinary account (across all product environments).
- Learn how to build an EasyFlow
- Learn how to build a PowerFlow
- Let AI build your flows for you, using the MediaFlows MCP server