Salesforce Marketing Cloud app (video tutorial)

Overview

Watch this tutorial to learn about Cloudinary's Salesforce Marketing Cloud app, which allows you to embed images from your Cloudinary account into web and email campaigns.

Video tutorial


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Tutorial contents

This tutorial presents the following topics. Click a timestamp to jump to that part of the video.

Learn about the SFMC app

Jump to this spot in the video  0:00 The Salesforce Marketing Cloud app lets you embed images from your Cloudinary account into web and email campaigns. You can edit images within SFMC to meet the performance and design needs of your digital marketing campaigns.

Install and configure the SFMC app

Jump to this spot in the video  0:37 Install and configure the app using the <cloud_name> and <api_key> from the Account Details section of your Cloudinary console.

In the Salesforce Marketing Cloud dashboard, navigate to Platform Tools > Apps > Installed Packages to add a new package and Custom Content Block component for Cloudinary images. You can then provide access to the content block to different users.

Create an upload preset

Jump to this spot in the video  2:31 Create an upload preset in your Cloudinary account to enable some of the advanced functionality of the content block.

Insert an image from Cloudinary using the content block

Jump to this spot in the video  3:24 Use the new content block within your email or website to add an image from Cloudinary into your marketing campaigns.

Edit images to fit your template

Jump to this spot in the video  4:10 Click Edit Image to crop, flip and rotate your image in the embedded Image Editor. You can also scale your image using the tools in the content block.

Apply image and text overlays using the advanced settings

Jump to this spot in the video  5:14 In the Advanced tab, you can select an image to overlay on your base image, and then position it by dragging it on the canvas. Similarly, you can apply text layers, styled and colored to suit your marketing campaigns. You can even align layers to each other for the perfect finish.

Keep learning

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