Cloudinary MediaFlows release notes: July 23, 2025

We publish Cloudinary MediaFlows release notes periodically to give you a quick overview of all the new features, enhancements, and fixes that we've recently released. When relevant, they may also give sneak previews of upcoming features and/or other share important announcements.

New Features

MCP server

Cloudinary now offers a MediaFlows Model Context Protocol (MCP) server, making it easier for you to automate workflows with natural language using your favorite MCP client (like Cursor, WindSurf, VSCode, or Claude Desktop).

After you've set up the MCP server, you can ask your MCP client about the flows in your Cloudinary MediaFlows environment, to build new automations, and to help you debug your automations.

Learn how to get started

Flow secrets

You can now securely store and use sensitive values in your flows using the new Flow Secrets feature, available right alongside existing Flow Variables.

Flow secrets are only accessible within the PowerFlow where they're defined. They're perfect for storing sensitive data like API keys, tokens, or credentials.

You can set them via the (3-dots) options menu for the PowerFlow in the Flows page, or from the drop-down menu at the top of the PowerFlow canvas. Selecting the Flow Secrets option opens the Flow Secrets dialog:

Learn more about PowerFlow variables

New PowerFlow block: Google Translate

The new Google Translate block translates text from one language to another using the Google Translate API.

Use it for translating any text, for example image captions or metadata, into multiple languages.

Learn about the Google Translate block

New PowerFlow block: Image Quality Analysis

The new Image Quality Analysis block extracts detailed quality metrics from any asset uploaded to Cloudinary.

This block analyzes images using Cloudinary's powerful capabilities and returns a comprehensive set of quality indicators, including JPEG quality, focus, noise, contrast, exposure, lighting, color score, resolution, and more.

The output helps you make automated decisions, perform actions, or flag assets that don't meet your visual quality standards.

Learn about the Image Quality Analysis block

New PowerFlow block: Duplicate Image Detection

The new Duplicate Image Detection block uses Cloudinary's Duplication Detection add-on (Beta) to automatically catch and flag image duplicates based on a configurable similarity threshold.

Use it to clean up unnecessary duplicate files in your storage, or block re-uploaded assets.

Learn about the Duplicate Image Detection block

Enhancements

Configure blocks with AI

You can now configure some of the PowerFlow blocks using AI.

This feature is currently available in:

• Scheduler
• Periodic Search Media
• Search Media
• JQ Processor
• Send HTTP Request

Open one of these blocks in your canvas, click the Set up with AI button, and describe in natural language what you want the block to do.

MediaFlows automatically provides:

• A suggested configuration based on the prompt
• A confidence score
• A detailed explanation of how the system interpreted the request

For example, in the Scheduler block you can enter "Run this block every Monday and Wednesday at 5pm", and it will suggest a cron expression for the Recurring schedule field, which you can then apply to the field.

Switch between fixed and custom inputs

To make configuring flows faster and more intuitive, we've added a Fixed vs. Custom value selector in MediaFlows block settings.

In many fields, like booleans (yes/no), folder names, or structured metadata, we now offer a predefined drop-down menu for quickly selecting common values. This simplifies the experience, especially for new users or when building straightforward flows.

But ease of use shouldn’t come at the cost of flexibility. That's why you can switch to Custom mode at any time, allowing you to:

• Enter a custom string
• Reference variables from previous blocks

Documentation

Updated documentation and release notes

We've updated the MediaFlows documentation to make it easier to get started with MediaFlows, learn about EasyFlows and PowerFlows, and find out how to configure all the blocks.

We've also added these release notes, so that you can stay updated with the latest features and enhancements from the MediaFlows team.

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