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Generate multilingual alt text - an overview (video tutorial)

Last updated: Sep-29-2025

Overview

When serving images to global audiences, providing alt text in the viewer's language is essential for accessibility, but translating every image description manually is time-consuming, especially when handling large amounts of content. This demo shows how to use Cloudinary MediaFlows to build a multilingual alt text automation that automatically generates accessible image descriptions in multiple languages the moment an image is uploaded.

Prefer to read than watch?
You can read about the Generate multilingual alt text PowerFlow in the Sample PowerFlows section.

Video tutorial


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Tutorial contents

This tutorial presents the following topics. Click a timestamp to jump to that part of the video.

The accessibility challenge

Jump to this spot in the video  0:03 Managing alt text for images across multiple languages manually doesn't scale. Screen readers need meaningful descriptions, but translating every image description manually is time-consuming. You can use workflow automation in Cloudinary to automatically generate accessible descriptions in any language the moment an image is uploaded.

Understanding global accessibility needs

Jump to this spot in the video  0:18 When serving images to global audiences, providing alt text in the viewer's language is essential for accessibility. This automation addresses the challenge of creating localized, accessible content at scale.

The multilingual flow

Jump to this spot in the video  0:35 This workflow first generates an English description of the uploaded image, then uses Google Translate to create versions in multiple target languages, including French, Spanish, and German.

AI-powered image analysis in action

Jump to this spot in the video  1:24 The flow uses AI to analyze the image content and generate a contextual description. This description is saved as the primary alt text in English, providing a foundation for all translations.

Automatic translation process

Jump to this spot in the video  1:57 Google Translate automatically creates versions in French, Spanish, and German within seconds. This ensures consistent, high-quality translations across all target languages.

Final results and metadata

Jump to this spot in the video  2:07 The image now has contextual metadata with the original English description and translations in all target languages, making it perfect for serving localized, accessible content worldwide.

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