Cloudinary Assets

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Intelligent digital asset management, for brands that rely on visual storytelling.

Leader in DAM ROI & UX, G2 Spring 2025

Intelligent End-to-End Asset Lifecycle Automation

Over a decade of AI experience.

Leverage Cloudinary AI expertise throughout the asset lifecycle, offering scalable GenAI features for enhanced productivity and asset repurposing, unmatched by any other DAM on the market.

Analysts and Customers Agree

Cloudinary Named a Leader in IDC MarketScape for Intelligent DAM

Best-in-class Image, Video, and Digital Asset Management solutions for any vertical or role, technical or non-technical.

Cloudinary Named a Visionary in Gartner® Magic Quadrant for DAM Platforms

Top Vendor for DAM for Digital Experiences and High Volume Commerce

Hot Vendor in Digital Asset Management

Composable and Connected

Easily access files anytime, anywhere.

Cloudinary’s API-first DAM unites developers, commerce teams, and marketers by providing a single source of truth, enabling seamless file uploads and connections to any application through integrations, APIs, and widgets.

Adapt and Customize

Automatically generate limitless variations.

Adapt, transform, and customize assets to personalize experiences across channels, using presets and GenAI automation to enhance, repurpose, and customize images and videos efficiently.

See Our Latest Transformation Features

Optimized Omnichannel Delivery

Perfect assets for every channel, device, and context.

Cloudinary’s 10+ years of optimization expertise ensures that assets are delivered in the right size, crop, and format, improving Core Web Vitals, reducing page load times, enhancing SEO, and boosting user satisfaction.

See Our Latest Optimization Features

Organize & Find

Increase discoverability with AI-driven metadata and search.

Leverage AI-powered tagging and metadata management to organize asset libraries, allowing users to quickly search and discover assets based on visual content or metadata.

Moderate & Approve

Accelerate moderation, review, and approval.

Cloudinary AI Vision and Moderation automates brand compliance checks and flags sensitive content, while its Review and Approval features enable teams to manage workflows, track versions, and streamline collaboration.

Manage & Enrich

Stay organized with automated workflows.

Accelerate time to market with prebuilt workflow templates that allow users of any skill level to automate tasks like asset expiration management, branding standardization, and auto tagging.

Branded Asset Sharing

Bring consistency with brand and media portals.

Create customizable media sharing and brand resource portals for internal teams or external contributors, using assets from your DAM. Portal analytics help track user activity and provide insights to guide content curation decisions.

Use Cases

User-Generated Content

Manage user-, partner-, and supplier-generated content.

DAM + Video

Digital asset management built for video.

Headless DAM

Unify your asset library across all content systems.

Connect DAM Across the Ecosystem

Prebuilt integrations and APIs for composable architectures.

With prebuilt integrations, top-tier APIs, over 25 SDKs, and a partner network, Cloudinary DAM supports composable architectures and a MACH approach, serving as your single source of truth.