/ ASSETS

Cloudinary Assets

Intelligent Digital Asset Management

The only Agentic Digital Asset Management system built for where content is going.

G2_review_icon
Leader in DAM ROI & UX, G2 Winter 2026
DigitalAssetManagement_Leader_Enterprise_Leader
DigitalAssetManagement_HighestUserAdoption_Mid-Market_Adoption
DigitalAssetManagement_Leader_Small-Business_Leader

Practical, Powerful, Proven: AI-Powered Asset Management

Agentic, generative, and built into every stage of your asset lifecycle.

From specialized AI agents to GenAI tools that transform assets at scale, Cloudinary AI gives every team — developers, marketers, and enterprise ops — AI they can trust to perform.

Analysts and Customers Agree

g2_idc
Cloudinary Named a Leader in IDC MarketScape for Intelligent DAM

Best-in-class Image, Video, and Digital Asset Management solutions for any vertical or role, technical or non-technical.

g2_gardner
Cloudinary Named a Visionary in Gartner® Magic Quadrant for DAM Platforms
g2_aragon
Top Vendor for DAM for Digital Experiences and High Volume Commerce
g2_constellation
Hot Vendor in Digital Asset Management
g2_awards_2025

Composable and Connected

Easily access files anytime, anywhere.

Cloudinary’s API-first DAM unites developers, commerce teams, and marketers by providing a single source of truth, enabling seamless file uploads and connections to any application through integrations, APIs, and widgets.

Adapt and Customize

Turn One Asset Into Thousands

Adapt, transform, and customize assets to personalize experiences across channels, using presets and GenAI automation to enhance, repurpose, and customize images and videos efficiently.

See Our Latest Transformation Features

Demos_01_Media_Editor_Scaled_Poster
Demos_02_Media_Library_updated-poster
Demos_AI-Captions_updated-banner
Demos_AI-Gen-Fill_updated-banner
gen-recolor_2x

Optimized Omnichannel Delivery

Deliver Perfect Assets to Every Channel

Cloudinary’s 10+ years of optimization expertise ensures that assets are delivered in the right size, crop, and format, improving Core Web Vitals, reducing page load times, enhancing SEO, and boosting user satisfaction.

See Our Latest Optimization Features

Demos_03_Content_Aware_Encoding_updated-poster
Demos_04_Content_Aware_Image_Cropping_Scaled_updated-poster_1
Demos_05_Image_Manipulation_updated_1
Demos_06_Content-Aware_Video_Cropping_Scaled_1
dam-optimized

Organize & Find

Increase discoverability with AI-driven metadata and search.

Leverage AI-powered tagging and metadata management to organize asset libraries, allowing users to quickly search and discover assets based on visual content or metadata.

organize-find-color_2x

Moderate & Approve

Accelerate moderation, review, and approval.
Cloudinary AI Vision and Moderation automates brand compliance checks and flags sensitive content, while its Review and Approval features enable teams to manage workflows, track versions, and streamline collaboration.
Moderation_Workflow

Manage & Enrich

Stay organized with automated workflows.

Accelerate time to market with prebuilt workflow templates that allow users of any skill level to automate tasks like asset expiration management, branding standardization, and auto tagging.

manage_enrich_img

Branded Asset Sharing

Bring consistency with brand and media portals.

Create customizable media sharing and brand resource portals for internal teams or external contributors, using assets from your DAM. Portal analytics help track user activity and provide insights to guide content curation decisions.

brand-asset-example_2x

Use Cases

elementor_dam_use_case_banner_1

User-Generated Content

Manage user-, partner-, and supplier-generated content.
elementor_dam_use_case_banner_2

DAM + Video

Digital asset management built for video.

elementor_dam_use_case_banner_3

Headless DAM

Unify your asset library across all content systems.

Connect DAM Across the Ecosystem

Prebuilt integrations and APIs for composable architectures.

With prebuilt integrations, top-tier APIs, over 25 SDKs, and a partner network, Cloudinary DAM supports composable architectures and a MACH approach, serving as your single source of truth.

CMS
Sanity
SOCIAL
PIM
MARKETING
COMMERCE
ANALYTICS
CLD-circle

Resources

elementor_dam_resource_banner_1

DAM Survey



Cloudinary’s global digital asset management (DAM) survey reveals latest trends and insights.
elementor_dam_resource_banner_2

Constellation ShortList™

Cloudinary makes Constellation ShortList™ Digital Asset Management (DAM) for Digital Experiences.
elementor_dam_resource_banner_3

IDC MarketScape Report

Cloudinary named a leader in the IDC MarketScape report on Intelligent DAM.
elementor_dam_resource_banner_4

New for DAM: Media Library Extension for Chrome

Media Library Extension, a Chrome-browser add-on that streamlines the access to, search for, and management of images and videos.
elementor_dam_resource_banner_6

The Case for JPEG XL

A unique feature of JPEG XL is that it is possible to recompress existing JPEG images to a JPEG XL file that is on average about 20% smaller.
elementor_dam_resource_banner_5

What is Digital Asset Management (DAM)?

Digital Asset Management is a process that improves efficiency in managing brand assets, images, videos, documents, and other digital files.

It's Time for Something Extraordinary

Learn more about how digital asset management done differently can lead to something extraordinary for your business.

Contact Us

Please fill the form below and we’ll get back to you as soon as possible.

Privacy Policy: Cloudinary is committed to protecting your information security. For more details, please see our privacy policy