Cloudinary Blog

Cloudinary's first time at Web Summit

Cloudinary attends Web Summit 2015
Last week I was part of a three member Cloudinary team that attended and exhibited at Web Summit 2015 in Dublin. Just in the last four years, the event has grown from a few hundred people to more than 42,000 people from 134 countries who attended this year.
 
Attendees and speakers ranged from executives at some of the top names in the field and on the Fortune 500 list, to the world’s most exciting startup tech companies and VCs seeking their next success story. We were excited to see our friends at AWS and a number of our customers at the event, including Stylight, Homehapp, and PluralSight whose CPO also spoke about developing products to scale.
 
We had good traffic at our booth. Many of our visitors were start-ups that are developing apps that include the ability to upload photos. Like many of our customers, these companies were struggling with how to manage the growing numbers of images and videos on their mobile apps, making their users’ experience flawless, and delivering the best quality images for virtually any kind of device. To say they were impressed with the capabilities we offer, and our solution’s ease of use, is an understatement.
 
We also had the opportunity to attend a number of the educational sessions. One presentation by Akamai stood out, as it really detailed the problems our users face and the challenges we help them address. Akamai addressed its State of the Internet report, which outlines online connectivity, cyber-security trends and metrics from Akamai’s CDN, including Internet connection speeds, broadband adoption, mobile usage, outages, cyber attacks and threats. Much of what was discussed focused on the growth of mobile connections and how web pages are now much heavier than in the past because they feature more media – including high-resolution photos and high-definition videos – and today’s Internet isn’t setup to handle the vast amounts of bandwidth required by a growing base of users. 
 
For example, according to the 2015 State of the Union: Ecommerce Page Speed & Web Performance report by Radware, images typically comprise as much as 60 percent of a page’s total weight, making them fertile territory for optimization. Yet 43 percent of the top 100 retail sites fail to compress images, and only 10 percent received top marks for image compression.
 
At Cloudinary we talk about the importance of optimizing graphics so that websites and apps load faster, because that directly impacts the conversion rates for ecommerce platforms. For example, Walmart experienced up to a 2 percent increase in conversion rates on its website for every second that its website loaded faster. Sites like Walmart’s are graphic-intensive, with photos of products, so optimizing these images to look better and load faster are paramount to increasing the company’s sales revenue.
 
Walmart’s experience is exactly why website and app developers need solutions like those that Cloudinary offers. We make it easier for them to transform and optimize media for any device at the right resolution, which ultimately reduces the bandwidth requirements, improves the user experience and in turn can increase a company’s profitability.
 
 

Recent Blog Posts

Build the Back-End For Your Own Instagram-style App with Cloudinary

Github Repo

Managing media files (processing, storage and manipulation) is one of the biggest challenges we encounter as practical developers. These challenges include:

A great service called Cloudinary can help us overcome many of these challenges. Together with Cloudinary, let's work on solutions to these challenges and hopefully have a simpler mental model towards media management.

Read more

Build A Miniflix in 10 Minutes

By Prosper Otemuyiwa
Build A Miniflix in 10 Minutes

Developers are constantly faced with challenges of building complex products every single day. And there are constraints on the time needed to build out the features of these products.

Engineering and Product managers want to beat deadlines for projects daily. CEOs want to roll out new products as fast as possible. Entrepreneurs need their MVPs like yesterday. With this in mind, what should developers do?

Read more

Your Web Image is Unnecessarily Bloated

By Christian Nwamba
Your Web Image is Unnecessarily Bloated

As a developer, it seems inefficient to serve a 2000kb JPEG image when we could compress images to optimize the performance without degrading the visual quality.

We are not new to this kind of responsibility. But our productivity will end up being questioned if we do not deliver fast. In order to do so, the community has devised several patterns to help improve productivity. Let's review few of these patterns based on their categories:

Read more

Google For Nigeria: We saw it all…

By Christian Nwamba
Google For Nigeria: We saw it all…

Note from Cloudinary: Christian Nwamba, a frequent Cloudinary contributor, recently attended, and was a main speaker, at the Google Developer Group (GDG) Conference in Lagos, Nigeria. Christian led a session teaching more than 500 developers how to “Build Offline Apps for the Next Billion Users.” The stack he used included JS (Vue), Firebase, Service Workers and Cloudinary. Below is his account of the conference and his talk.

Read more
Viral Images: Securing Images and Video uploads to your systems

When was the last time you got paid $40,000 for a few days of work? That is what happened last year to Russian independent security researcher Andrey Leonov, who discovered that if you upload a specially constructed image file to Facebook, you can make Facebook's internal servers, nested deep within their firewalls, run arbitrary commands to expose sensitive internal files in a way that could easily lead to a data breach.

Read more