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10 Startup companies that manage their images in the cloud - Part 4

Apr 10, 2014 by Orly Bogler
10 Startup companies that manage their images in the cloud - Part 3
It’s been a few months and Cloudinary has been growing in leaps and bounds. Check out a few startups who use Cloudinary’s cloud-based image management platform to cut development costs and boost performance of image-heavy pages, in our latest round of "10 startup companies that manage their images in the cloud" (our previous posts: Part 1, Part 2 & Part 3).  
 
 
  
Bizzabo is a leading networking platform for event organizers and attendees which integrates social media in order to build highly interactive event communities. This allows organizers, sponsors and exhibitors to engage directly with guests, and network for new opportunities. Cloudinary's technology contributes to these communities by cropping images using a face detection algorithm, and automatically adjusting the images to focus on the most relevant focal points. 
 
Learn more about Cloudinary's image manipulation capabilities, including face-detection cropping and chained manipulations.
 
 
EatWith is a trusted global community that invites people to dine in homes around the world. Guests can connect with amazing hosts, share stories, make unforgettable memories, and enjoy varying cultural cuisines - all homemade. EatWith users use Cloudinary's cloud-based image uploading to share images of their homes and mouth watering dishes they cook for their guests. These images are delivered via fast CDN, to show guests what to expect when visiting their hosts. 
 
 
 
Spot.IM is a social tool, which creates real-time conversational networks called 'Spots', within your own website. It encourages user engagement and allows site owners to be more interactive with their users. Spot.IM leverages Cloudinary for uploading, embedding and displaying profile pictures for all users participating in the conversation.
 
 
Yerdle is a community powered entirely by the generosity of its users, with thousands of items shared 24/7 from all over the globe. Members post items they're willing to give away and Yerdle connects them to an eager recipient. Yerdle's mission is “to reduce the durable consumer goods we all need to buy by 25%.” All the images of items being given away are uploaded to the site, optimized and cropped by Cloudinary, for an optimal viewing experience. 
 
Learn more about Cloudinary’s cloud-based image upload, which provides an out of the box user upload interface, HTTP upload API, uploading from direct browsers or server-to-server.  
 
Shoppergasm creates a visual experience for shopping by combining fashion and technology. It  allows users to create micro communities by providing a hub for the fashion forward to keep up to date on trends, new brands and sales. Shoppergasm uses Cloudinary to manage their millions of images and dynamically generate thumbnails to perfectly fit their website design.
 
 
97 Display builds lead-converting websites for all types of schools, optimizes them for search engines, and purchases paid advertisements on their customer's behalf to drive traffic to their websites. 97 Display integrates with Cloudinary to manage and organize images for their clients' marketing campaigns.
 
 
Dibsies is the one-stop-shop for personalized children’s gifts. The broad selection of personalized products is meticulously chosen not only for quality, durability and safety but also for uniqueness and style. Each image of these adorable products is resized and delivered by Cloudinary.
 
 
HappySale helps create a positive experience in selling your once loved items. The HappySale app enables frictionless e-commerce, where users can sell items without worrying about the overhead or hassle. Cloudinary assists by cropping and optimizing the images, making them most suitable and attractive for a fast sale.
 
 
Nomic is the 'living city directory' for Las Vegas, which is rich with culture, communities and opportunities. Nomic’s goal is to create the small town feel within hectic urban living. By helping bring attention to small, local businesses that shape the culture and drive the city’s economy at street level, they hope to create a more personal economy. In order to allow users to best view the city and these businesses, Nomic integrates Cloudinary's technology to upload, optimize, and deliver images, making the spirit of the city come alive. 
 
 
Assured Labor revolutionizes the hiring process in emerging markets. The service leverages the power of mobile phones and the Internet to rapidly connect employers with the best mid-to-low wage candidates in their area. Assured Labor has been using Cloudinary since 2012 to manage their candidates' profile images. They have also contributed code to Cloudinary's open source Java and Angular client libraries.  
 
At Cloudinary, we're always delighted to hear of new ways customers are using our product, and how it's helping them create a better experience for users. If you're using Cloudinary and would like to be a part of our next post, please leave us a comment below, send us an email or talk to us on Facebook or Twitter.
 

PNG optimization - saving bandwidth on transparent PNGs with dynamic underlay

Apr 01, 2014 by Nadav Soferman
Transparent background PNG optimizationThere are many ways to optimize PNG files, but one optimization which is commonly overlooked involves the PNG's transparent background. If you’ve chosen to use PNGs instead of a more compact format like JPG, mainly for the PNG's support of a transparent background (alpha channel), read on and see how dynamic underlays can reduce your file size by as much as 1:5.
 
Graphic designers of sites and apps sometimes wish to display clipped photos on top of a certain background. A common example is a news site that shows a head shot of the author, or a figure mentioned in the article. Typically, the images are clipped using photo editing software like Photoshop, and then they can then be placed above background colors, patterns and between text paragraphs. 
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Website screenshot creation and manipulation with URL2PNG and Cloudinary

Mar 25, 2014 by Nadav Soferman
URL2PNG Add-onThumbnails of website screenshots are a common visual design element. Search engines, such as Google, display webpage screenshots in their search results. Social news sites, such as DZone, embed screenshot thumbnails of shared pages. Bloggers and technology news sites embed screenshots of company websites and online services they discuss in their posts. Development companies embed screenshots of websites they helped develop.
 
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How to automatically migrate all your images to the cloud

Mar 13, 2014 by Nadav Soferman
Automatic image uploadsWebsite developers and administrators today tend to find themselves managing quite a few files, images and other media assets. Whether you upload content to your web application yourself, allow your users to upload files or have files imported from content partners, you'll need to handle the upload process, storage, and possibly thumbnail creation required to showcase your assets online.
 
Many website developers consider moving their assets from hosted storage to cloud-based storage solutions. While somewhat costlier, these modern storage services offer nearly limitless scale and close to 100% uptime.
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Powerful image processing services fully integrated as cloud-based Cloudinary add-ons

Mar 05, 2014 by Nadav Soferman
The modern world of mobile applications and dynamic websites is incredibly rich with images. 
 
Major online newspapers are overhauling their UI design with wall to wall photographs. Social network feeds are chock-full of shared pictures, and e-commerce solutions are constantly improving their viewing widgets with additional product images.
 
As end-users, we enjoy sophisticated image capabilities on a daily basis. We capture images using our mobile devices leveraging face detection and recognition, apply filters and effects, instantly share with friends with ease, and more. We rarely take time to appreciate the powerful image technologies working behind the scenes to allow all this magic to take place. 
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On-the-fly image manipulations secured with signed URLs

Jan 20, 2014 by Nadav Soferman
Signed URLModern web sites and mobile applications frequently showcase a rich set of images with various sizes and dimensions. Such services can even have their graphics, image resolutions and overall look & feel vary between different devices (desktop, mobile, etc.), and may change dramatically with constant upgrades.
 
One of our key requirements with Cloudinary was to help make image modifications as easy, intuitive and flexible as possible. Using our dynamic URLs, you can indeed resize, crop, alter shape and apply effects using simple URL parameters. New images are transformed on-the-fly in the cloud and the resulting thumbnails are optimized and delivered via a fast CDN. As a result, viewing different derived images of a single hi-res source is a snap. Here's an example of a dynamic image manipulation URL in action:
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How to analyze your website's images, improve loading speed and reduce bandwidth costs

Nov 19, 2013 by Nadav Soferman
Insights & ReportsWebsite owners and application developers know that analytics and usage monitoring tools play a major role in growing their products and making them effective, and highly tuned to their customers needs.
 
We all use Google Analytics (or similar tools) to check how our visitors use our site, the path they follow while using our app and the conversion flows that help monetize our business. You might also be monitoring your hosting provider's storage space, CPU utilization and traffic statistics across your production systems.
 
But how do you analyze the usage of your media files? 
 
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Transparent WebP format CDN delivery based on visitors' browsers

Cloud-based WebP DeliveryOne of the hardest optimization goals when showing images to your website (and mobile application's) visitors, is to minimize the image file size while maintaining high enough display quality.
 
Smaller image file sizes directly translate to faster load times, reduced bandwidth costs and improved user browsing experience. But small file sizes directly translate to lower image quality and may harm visitor satisfaction. Maintaining just the right balance is both crucial and hard.
 
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10 Startup companies that manage their images in the cloud - Part 3

Sep 16, 2013 by Orly Bogler
As tradition goes, we are happy to present Cloudinary's "10 Startup companies that manage their images in the cloud" - Part 3. (previous parts: Part 1, Part 2). 
 
As Cloudinary continues to grow, so do the features and capabilities we offer. This allows for usage methods that are even more creative and sophisticated than before. We wanted to showcase 10 great startup companies that each in its own wonderful, unique manner, use Cloudinary to manage their images.
 
 
  
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How to create ad banners dynamically for A/B testing and better audience targeting

Aug 29, 2013 by Nadav Soferman
Online advertising is one of the most popular tools to drive traffic to your website and mobile application in a consistent and cost-effective manner. Online text ads play a very big role in this strategy. 
 
Building an effective ad campaign usually involves the write-up of different textual content to perfectly target your audience based on their currently viewed content (or search keywords), demography, and other relevant metrics. For textual ads, the marketing expert can use existing online tools to create and maintain many different ads and experiment with different wordings to optimize the expected conversion rates.
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