Indisputably, visual presentations of events, places, people, and even intangible things make deeper impressions and linger in our minds for longer than words or any other communication medium, hence the meteoric rise through the ages of transmitting ideas and promoting brands in the business sector through images. The recent discovery of the first image of a black hole has generated calls for techniques for enhancing digital images. Specifically, the clamor is for quality-oriented tweaks that would result in optimal display and increased visibility of slightly hidden yet important content.
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On social media, videos posted by users constitute a significant amount of the content appeal on those platforms. From upload to manipulation to delivery, a smooth, efficient, and effective pipeline for the posting process is mandatory to ensure consistent user sessions and their steadily increasing volume. However, building such an infrastructure is a complex, labor-intensive, and problem-prone undertaking.
If you were reading your social media or news feeds on or around June 11 this year, no doubt you came across your fair share of posts about Queen Elizabeth and her outfit-color faux pas. For her 90th birthday, she chose a solid neon green suit, and it didn't take long for Photoshop fanatics to suggest alternative designs for the Queen's green-screen threads.
As a robust, effective solution for managing digital media, Cloudinary offers a RESTful API for provisioning and maintenance. That API enables numerous operations, from basic ones like image uploads to advanced ones, such as creation of named transformations and AI-based search.
Delivering videos according to the aspect ratios defined by social media for multiple devices and platforms is a growing challenge. The continuously rising volume of vertical videos and the corresponding increase in video traffic on mobile devices (now up to 57% of online videos watched) have only exacerbated the situation, with no letup in sight.
Cloudinary offers a wide array of image manipulations and effects to apply to images as part of our image-processing pipeline, helping to ensure that your images fit the graphic design of your website or mobile application. Cloudinary is an open platform, and you can use our APIs, Widgets and UI to build the media management flow that matches your needs.