E-commerce thrives as an attention-oriented economy in which customers expect engaging and high-quality experiences at all touchpoints. Given the increasingly prominent role images and videos play in customer experiences, e-businesses must focus on creating, managing, optimizing, and then delivering visual media in the most compelling and context-relevant way possible.
Cloudinary’s annual conference this year, ImageCon 2020, was held online between July 27-30 with more than 18 sessions on a parade of topics that relate to visual storytelling. They focused on the strategies, tools, and best practices on how to leverage rich media, particularly images and videos, to boost user experience, revenue, and brand perception.
Approximately 250 attendees, mostly from the food-and-beverage sector, attended the Digital Food & Beverage 2019 conference in Austin, Texas on July 15-17. Brands abounded among the participating companies, including Kraft Heinz, Brown-Forman, Coca-Cola, Anheuser-Busch InBev, PespiCo, and Nature’s Bakery. Besides representing Cloudinary at the booth, my three teammates—Alexa, Dave, and Roseann—and I joined numerous interesting meetings and demos, sharing many enlightening conversations with the sponsors, speakers, and attendees.
On June 13-14, O'Reilly held its annual Fluent + Velocity conference in San Jose and it was great! Cloudinary set up a pretty incredible booth and brought in a professional photographer to take headshots of the attendees who stopped by. Once a photo was snapped, the raw camera file was immediately uploaded to our media library and transformed into something that can be posted right away on LinkedIn.
On April 12, 2018, Cloudinary hosted its second annual ImageCon conference, which brought together more than 200 professionals from developers to architects to designers to executives. We had two main goals for this year’s ImageCon: shine a light on interactive media through presentations by leading industry experts and foster an open exchange of media-related best practices and ideas among the attendees.
It was great to connect with our Keynote Speaker Josh Clark and get a preview of his talk. Josh is a UX designer, design leader, author and the founding principal of Big Medium, a New York design studio specializing in future-friendly interfaces for artificial intelligence, connected devices, and responsive websites. He’s also recently back from presenting at SXSW.
We continue our ImageCon 2018 Speaker Series with Amy Cheng, a web developer for New York Magazine, a site with more than 11 million monthly unique visitors. We’re so pleased to have Amy join the speaker line-up on April 12 and can’t wait for her presentation, “Drawing a Circle Three Ways: Generating Graphics for the Web.” In the following post, Amy shares her thoughts on what key graphics trends are next and what’s changed most over the last few years.
Great images and video engage users. And great content can be the difference between success and failure. As a developer, you probably spend not an insignificant amount of time creating, manipulating and optimizing your media to ensure a powerful user experience. The path to engaging content is much more than resizing and formatting. The journey requires good insights and strong data to drive decisions about user consumption. We launched ImageCon for developers and creators like you. Our aim is to host a day where we can come together on all things digital media and learn from other innovative developers and creators who will share their tips, tricks and tools for managing images, video and other forms of media.