Cloudinary Blog

ImageCon 2018 Speaker Amy Cheng, New York Magazine on Creating Graphics for the Web

New York Magazine on Creating Graphics for the Web

We continue our ImageCon 2018 Speaker Series with Amy Cheng, a web developer for New York Magazine, a site with more than 11 million monthly unique visitors. We’re so pleased to have Amy join the speaker line-up on April 12 and can’t wait for her presentation, “Drawing a Circle Three Ways: Generating Graphics for the Web.” In the following post, Amy shares her thoughts on what key graphics trends are next and what’s changed most over the last few years.

Check back later this week for our next speaker post and follow all things ImageCon on Twitter at #ImageCon2018.

How has generating graphics for the web changed in recent times?

Not long ago, if you wanted to create graphics for the web, you either had to use an application and save an image file to embed in a web page -- or hope that the end-user will download a Java or Flash plugin that can run the code that will generate your graphics.

Today, you can rely on native browser behavior to generate graphics. All modern browsers will run JavaScript and render CSS and SVGs. Most popular browsers are converging on the same standards and specs, so the gamble that different users will see the same generated graphics, is not as big a deal as it was back then.

What key graphics trends do you envision, and which are you most excited about, over the next few years?

I believe that imagery and graphics on the web will be even more responsive to a user’s environment, not just responsive to screen size and resolution.

Browsers will have access to more sensors and I am excited for visual experiences that will be responsive to ambient light and sound and a user’s geographic location.

Are there graphics-related best practices at New York Magazine that other developers can learn from? Or lessons learned from your experience that you can share?

At New York Magazine, there are many different renditions of the same image. So, the same image might have different resolutions and sizes. This gives us plenty of options in terms of print and web design.

The photo editor would upload one image to our media server and the app will automatically generate the different versions of the image, which I think is pretty cool!

What advice do you have for new web developers just starting out?

Be prepared to learn more than you thought you would. There might be best practices in your chosen programming language, but different teams all have different ways of implementing those best practices. Each time you change teams, you’ll have to learn how your new team works, in addition to keeping up with the technology you’re working with.

Recent Blog Posts

Top Five Web-Video Formats of 2021

By William Imoh
The Five Most Popular Web-Video Formats and Streaming Protocols

Over the past 15 years, the video industry has undergone a significant change in video formats on the web. In particular, in the early 2010s, the 3GP format, which the 3rd Generation Partnership Project (3GPP) created for 3G-enabled mobile devices, went nearly extinct. The advancement of mobile devices and cellular networks has brought about the need for pioneers to build better formats for a faster user experience.

Read more
Cloudinary Introduces Integration With SAP Commerce Cloud

We’re excited to announce Cloudinary’s integration with SAP Commerce Cloud, through which the latter’s customers can significantly boost the visual media experience on their website or app.

SAP Commerce Cloud powers some of the largest e-commerce sites (B2C, B2B, and B2B2C businesses), complete with building blocks like storefront design and order management. Reinforced with Cloudinary’s laser-sharp focus on optimizing, managing, and delivering images and videos, the new extension will enable SAP Commerce Cloud customers to create unique and engaging visual experiences effortlessly.

Read more
Personalizing Video Email for Marketing Campaigns With Cloudinary

As critical as it is to engage with shoppers in order to succeed in e-commerce, old-style, boring emails are far from being effective. In fact, they tend to be annoying because no one likes to read formulaic, generic messages that are sent en masse. For better results, rethink your email marketing campaigns and try out creative strategies.

Read more
Muted Videos and Subtitles

The bane of our existence is the lack of efficient ways for tackling the plethora of recurring tasks in our lives. One of those tasks is surfing the internet. We consume a lot of web content daily, of which a large percentage are images and videos. We’re constantly quickly scrolling through 30-second videos or checking out pictures of cute items we’d like to buy in our free time.

Read more

Building a Roommate-Matching App With Cloudinary and Jamstack

By Marcelo Ricardo de Oliveira
Building a Roommate-Matching App With Cloudinary and Jamstack

Roommate matching can be a pain—especially during the COVID pandemic when people don't want to meet in person. Matching apps like Flatmates, Roomster, and roommates.com are helpful, and if you're in the roommate-matching space, you know that great video is essential for those seeking roommates. Fortunately, Cloudinary can help.

Read more