As StubHub evolved from a lightweight website to one that was rich with images, videos and custom views from seat locations at event venues around the world, it sought a way to streamline image management. The company implemented Cloudinary, which enabled it to significantly reduce the time required to manually edit images, while ensuring that the key focal points of each image were viewable in more than 30 viewports across a multitude of devices. Cloudinary’s digital asset management capabilities also have helped StubHub better protect its content, creating a single repository that ensures developers and designers have access to only the most current images and understand the associated brand guidelines.
With privacy top of mind, we wondered what we might learn from analyzing the large volume of data. What user behaviors would we discover, what regional differences might exist? What insights or early hints from different industries could we extrapolate? These questions guided us as we analyzed millions of anonymous end-user experiences and asset interactions across our platform.
In today’s digital age, brands rely heavily on rich media to tell stories, foster engagement, and make emotional connections that drive results. Marketers use videos and images, tuned to customers’ interests, to create dynamic visual experiences. Digital campaigns about trips to Florida, for instance, have separate plot lines, depending on audiences’ passions for golf, deep sea fishing, or kid-friendly versus romantic getaways. Marketers expect to detect preferences, produce personalized experiences highlighting different desires, and turn digital prospects into vacationing customers. The ultimate success of a marketing campaign relies on the consistent delivery of these customer experiences, at scale.
Cloudinary was founded by developers and developer-centric thinking is in our DNA. Our work with developers helps them better understand all things rich-media management and delivery is crucial to us. Now, in an effort to recognize, support, and reward the innovative leaders in that technical community, we’re excited to introduce a new Media Developer Experts (MDE) program! MDEs will leverage the Cloudinary platform to foster a community of media-management professionals; receive training and certifications to become experts within their field or audience; advance the state of media management, adoption, and best practices; and make the web more accessible.
William (iChuloo) Imoh, who hails from Lagos, Nigeria, recently embarked on a U.S. speaking tour, February 20-March 12, during which he powwowed with technical and product teams and communities at such renowned enterprises as Netlify, Pluralsight, Lucidchart, Twilio, and more in Salt Lake City, Dallas, Las Vegas, and San Francisco. On March 5, he gave an enlightening talk, entitled International Developers and Development: Building for the Next Billion Users at Cloudinary in Santa Clara, California. Below is a synopsis. For details, see the related slides.
Focus on customers has always been Cloudinary’s mantra. Because we owe them our success, we are constantly reaching out to our customers, not just for feedback on our offerings, but also for their vision, wish list, and buy-in of what Cloudinary can do to meet their needs and make them succeed. About six months ago, it occurred to us that it would be beneficial if we could meet regularly with those who are behind innovation at our key customers—executives, product gurus, developers, content managers—to swap strategies, product roadmaps, best practices, and such. In particular, we’d like to solicit actionable feedback as a foundation for our plans of product enhancements.
Static sites and the JAMstack are quickly becoming a standard for developing safe and performant websites with an optimal workflow for developers. Netlify CMS (not to be confused with the company that created it, Netlify) is an open source content management solution that works especially with static site generators such as Gatsby, Hugo, etc... enabling content storage in your Git repository along with your code for easier versioning, multichannel publishing, and direct content updates in Git.
If you're the developer for an online store, a news site, a social media app, or any other website that delivers new media content on a regular basis, you are probably painfully familiar with both the challenge and importance of delivering well-cropped images.
At Feature Upvote, we specialize in enabling product managers to consolidate and prioritize customer feedback through simple online boards with a built-in voting capability. Companies across the world use our boards either publicly or privately to source ideas from their internal teams or B2B clients.