“Let’s go live.” For decades, that’s what newscasters say as they cut to real-time footage of a colleague reporting in the field. The live-video feed adds visual interest and perspective to a story beyond what can be communicated by someone sitting behind the news desk. In the same way, live-streaming video nowadays adds context to other consumer environments. From gaming and events to shopping and social media, “going live” enhances everyday experiences, and it’s something anyone can do with relative ease.
When planning a live broadcast or stream, companies often overlook the redistribution phase, but live-stream videos are useful well beyond their initial streaming. Why? Because not everyone watches the first run. For a wider audience, it makes sense to repost live content on your website under an Events tab, on YouTube, and on other social sites for video on demand (VOD). However, preparing footage for reposting can be a lot of work.
Did you know that humans process imagery 60,000 times faster than text? In fact, 90% of the information our brains process is visual, which makes it seem a no-brainer—pun intended—that brands are connecting with consumers through visual content online. However, adding media assets like images and videos to websites comes with a tradeoff: the more media, the heavier the site, which results in a noticeable slowdown in page loads and a reduction in content quality.
Even before the COVID-19 pandemic, consumers had high expectations for digital experiences. They now expect nothing less than seamless, intuitive, and engaging experiences regardless of the channel or platform they are on. The Cloudinary product team is well aware that meeting those expectations has created new challenges for retailers and brands, especially those that relied on in-store sales before the pandemic. To understand the challenges so we can better solve them, we recently worked with Meet the Boss, a business-collaboration partner, to host three virtual roundtables with brand leaders.
The COVID-19 pandemic accelerated digital transformation for businesses and customers alike. Across verticals, brands were forced to evaluate their digital strategies and the ways in which they connect with audiences and customers. To explore brands’ visual media challenges, changes, and opportunities, Cloudinary recently cohosted a virtual roundtable with six leading brands from the Brand Innovators community on the topic, Brand Visualization in a Post-Pandemic Environment.
For Stylight, a leading online search platform for fashion, beauty and design, uptime, performance, and customer experience greatly affect the bottom line. Available in 16 markets, the platform is visited every year by 120 million users who can search through 1,500 shops to find the best deals. Once they find their favorite product, they are redirected to one of Stylight’s partner shops where they can proceed with their purchase transaction.
Since its founding in 2012, Cloudinary has blazed a trail for transforming, optimizing, managing, and delivering visual media as a paramount component in the digital world. And, while we are constantly innovating our product offerings and pushing the boundaries for what’s possible today, we’re also just as excited about what lies ahead and vigilantly exploring the work of our innovation teams. So, today, we’re thrilled to announce the launch of Cloudinary Labs, where we will bring new concepts to life, cultivate creativity, and spur ideas around all aspects of visual media. Among the initial projects is a brand-new proof of concept called MediaFlows, which explores the exciting new world of lowcode and provides an intuitive visual interface for building and automating media workflows
Cloudinary offers powerful APIs for uploading, managing, transforming, and delivering images and videos, enabling developers to treat media as code and to capitalize on media’s full potential. However, performing simple editing tasks with APIs and SDKs might be too overwhelming for nondevelopers, who might prefer UI-based capabilities instead.