Of late, we’ve seen an increasing number of Cloudinary customers on Shopify and Shopify Plus. Since we first wrote about using Cloudinary with Shopify a while ago, both Shopify and Cloudinary have evolved to better support customers through advancements in our platforms. This post highlights three important areas in which you can integrate Cloudinary’s latest technology and tools with Shopify to accomplish the following tasks:
From the news we read to the e-commerce sites we shop, we better connect with experiences that are rich in visuals. The creation, delivery and consumption of visual media has skyrocketed in recent years, and as a result companies and their digital libraries are exploding with assets. Determining the most efficient way to manage these assets -- and extending their value beyond web and marketing teams -- has become a mission-critical exercise for most organizations.
Reformation is a Los Angeles-based fashion brand that designs and sells sustainable, eco-friendly women's apparel and accessories in a small fraction of the time that more traditional fashion houses take. And while the company runs several brick-and-mortar stores across the United States, its business is conducted mostly online, with over half of its visitors accessing its content on mobile. A major challenge Reformation faced was how to display images and videos optimally for every user and device. Enter Cloudinary.
It’s human nature for most to want a sneak peek at upcoming content whenever possible. Think movie trailers or the “on next week’s episode” part of your favorite show. For video producers, an essential goal is to attract more views and clickthroughs.
Companies across all industries rely on images to tell stories, connect with audiences and sell products. In many ways, it’s never been easier to connect directly with consumers. On the other hand, more content, channels and devices creates a complex web of new hurdles and headaches. Brands are under intense pressure to not just deliver compelling visual stories and immersive and personalized experiences, but to do so at lightning speed and volumes that just a few years ago would have been impossible. Marketers understand that visual content boosts engagement and sales. The question is how can I produce more visual-rich content faster and everywhere my audiences are engaging.
Part of what draws us to retail stores is their ability to connect to our senses: sight, touch, hearing, and smell. Connections that extend beyond products include decor and store employees. When transforming the experience into online shopping, these natural senses are substituted with a sense of the virtual experience.
There’s no denying that the Covid-19 global pandemic has changed the world of e-commerce. In our own personal lives as consumers, we’ve made shifts that were unthinkable just a couple of months ago. Sheltering in place, social distancing, and caring passionately about the health and wellbeing of our community are now an intrinsic part of our lives. Nielsen1 identifies six thresholds that consumers are moving through as they progress through the stages of this pandemic globally.
We are in uncharted territory. As humans no matter where you call home. As parents juggling work and childcare. As employees trying to maintain some semblance of normal, and as a broader tech community learning from each other -- and in some cases leaning on each other.
We’re thrilled to be sharing our enhanced WordPress Plugin for seamless image and video management with the world today. Available for free to all WordPress users here, the new plugin will help the millions of users relying on the popular CMS more easily create visual-rich websites, while cutting their content publishing times in half. You can learn more about key integration features in today’s announcement.
WordPress powers 34% of the internet and represents 60% of all CMS-built sites. From small blogs to large enterprise websites, WordPress is a popular choice for publishers and companies of all kinds. Media management within WordPress is an important component and one that, when done right, can significantly boost user engagement and overall site performance.