Cloudinary Blog

TedsVintageArt.com Automates Generation of Captivating Product Images on Cloudinary

TedsVintageArt.com Automates Generation of Captivating Product Images on Cloudinary

At TedsVintageArt.com, we digitally restore historic maps and sell their art prints on multiple platforms, such as Amazon, Etsy, eBay, and Houzz. As our operations ramped up years ago, it took an inordinately long time to generate custom images for our products. Plus, since we sell art, it behooves us to produce multiple high-quality images for each print, which was another time-consuming task.

Instead of just creating a few default images for promotion on marketplaces and social media, we opted to optimize all the images. That meant a total of over 20 images for cropping and dimension changes—a labor-intensive and time-consuming undertaking if done manually. Automation was the obvious answer.

After spending a few weeks mapping out a new workflow and researching solutions, we picked Cloudinary as the partner for automation and as a host for our media operations. That turned out to be an excellent decision.

Start With One Beautiful Image

Our major focus is to digitally restore old map prints. As a start, we manually remove tears, markings, creases, or other discolorations on Photoshop, after which the designer uploads the final, high-resolution image to a Google Drive folder, where magic happens.

Automate, Organize, and Deliver

Three vendors serve as the backbone of our automation process: Airtable, Zapier, and Cloudinary.

Airtable and Zapier

Airtable, a versatile tool that integrates with most cloud-based web apps, stores our products’ metadata, images, and nearly 80 other data points.

Zapier performs several automation tasks, such as uploading the main image to Cloudinary, grabbing image data from there, adding them to Airtable, and creating product titles and descriptions. Read more here.

Cloudinary

Cloudinary specializes in image hosting, transformation, and delivery.

Create Multiple Images Through Transformation

By leveraging Cloudinary’s transformation capabilities, we have created templates for automatically generating multiple images for each product—with only one image as the starting point. Here are the templates:

  • A main map image mocked up in a black frame set against a brick wall
  • A main map image with no background
  • Five map images that, through custom zooms, show a high level of detail
  • Variations of product images optimized for the largest display on Amazon, Etsy, eBay, and Houzz
  • An addition of a Ted’s Vintage Art watermark to all generated images
  • A resized version of our high-resolution image, custom-“stretched” to perfectly fit into frames for an 8x10, 12x18, 18x24, or 24x36 map

Transform Optimized Images for Social Sharing

An initial challenge we faced was that different social-media sites mandate different default image sizes for feeds. Failure to share images in the proper dimensions often results in no display or distorted images. So, a separate version of each image for Twitter, Facebook, Instagram, Pinterest, and Reddit becomes necessary.

Cloudinary enables us to custom-transform and resize images according to the exact dimensions that work best for each of the social-media channels. Afterwards, we store within Airtable the URLs for all the generated image variations.

Host High-Resolution Images

Cloudinary is perfect for hosting large images for fast loading.

Before adopting Cloudinary, we heard from many users that even though they loved our maps, they couldn’t zoom in close enough to see the names or other details. With Cloudinary, we were able to offer the ability to click and view a deep-zoom version of map prints, enabling users to navigate around, zooming in and out for all the nuances.

Another problem we encountered was hosting the large maps, some approaching 100 MB in size, for fast downloads. What a pleasant surprise it was to discover that Cloudinary can host high-resolution images and speedily display them—along with zooming!

We are extremely happy with Cloudinary, which is saving us over 60 work hours per week, freeing us up to focus on growth projects, such as marketing and sourcing. Best of all, it took less than a weekend to set up an integrated workflow with Cloudinary. Simply amazing!

Recent Blog Posts

Automate the Staging Process of Videos for Social Media

Rich and engaging media helps build customer engagement and trust but can be time consuming to stage. Developers save a tremendous amount of time by preparing videos for social media with Cloudinary. That’s because Cloudinary’s interface, widgets, and application programming interface (API) transform raw media into polished content, optimizing footage and enabling effortless customization and publishing.

Read more

Top Five Web-Video Formats of 2021

By William Imoh
The Five Most Popular Web-Video Formats and Streaming Protocols

Over the past 15 years, the video industry has undergone a significant change in video formats on the web. In particular, in the early 2010s, the 3GP format, which the 3rd Generation Partnership Project (3GPP) created for 3G-enabled mobile devices, went nearly extinct. The advancement of mobile devices and cellular networks has brought about the need for pioneers to build better formats for a faster user experience.

Read more
Cloudinary Introduces Integration With SAP Commerce Cloud

We’re excited to announce Cloudinary’s integration with SAP Commerce Cloud, through which the latter’s customers can significantly boost the visual media experience on their website or app.

SAP Commerce Cloud powers some of the largest e-commerce sites (B2C, B2B, and B2B2C businesses), complete with building blocks like storefront design and order management. Reinforced with Cloudinary’s laser-sharp focus on optimizing, managing, and delivering images and videos, the new extension will enable SAP Commerce Cloud customers to create unique and engaging visual experiences effortlessly.

Read more
Personalizing Video Email for Marketing Campaigns With Cloudinary

As critical as it is to engage with shoppers in order to succeed in e-commerce, old-style, boring emails are far from being effective. In fact, they tend to be annoying because no one likes to read formulaic, generic messages that are sent en masse. For better results, rethink your email marketing campaigns and try out creative strategies.

Read more
Muted Videos and Subtitles

The bane of our existence is the lack of efficient ways for tackling the plethora of recurring tasks in our lives. One of those tasks is surfing the internet. We consume a lot of web content daily, of which a large percentage are images and videos. We’re constantly quickly scrolling through 30-second videos or checking out pictures of cute items we’d like to buy in our free time.

Read more

Building a Roommate-Matching App With Cloudinary and Jamstack

By Marcelo Ricardo de Oliveira
Building a Roommate-Matching App With Cloudinary and Jamstack

Roommate matching can be a pain—especially during the COVID pandemic when people don't want to meet in person. Matching apps like Flatmates, Roomster, and roommates.com are helpful, and if you're in the roommate-matching space, you know that great video is essential for those seeking roommates. Fortunately, Cloudinary can help.

Read more