Cloudinary Blog
Graphic designers often contemplate whether to add borders to their website elements. The decision of whether to add borders around frames, buttons and text elements really depends on the feeling the designer is trying to convey through the design. 
 
In this blog post we wanted to tell you about a new cloud-based transformation available through Cloudinary - adding borders to images. Yes, you can use CSS3 or image masks to simulate borders around images, but the first is supported only on modern browsers and the latter clutters the HTML. In addition, if you plan on embedding images in emails or documents you can pretty much say goodbye to borders (certainly for images with rounded corners). For such cases, you can use Cloudinary's extremely simple image transformation API to add borders directly to the original image.
 
Consider the following photo. It was uploaded to Cloudinary using 'autumn_leaves' as its public ID:
 
 
Adding a border around the image is straightforward. Simply specify the 'border' parameter ('bo' for URLs) using a CSS-like format. In the following example '4px_solid_black' means a 4 pixels wide black border.
 
 
 
 
Same example in Ruby on Rails:
<% cl_image_tag("autumn_leaves.jpg", :width => 0.15, :crop => :scale, 
                :border => { :width => 4, :color => 'black' }) %>
 
The border's color component also accepts RGB format. The following example rounds the corners of the image using the 'radius' parameter ('r' for URLs) and adds a 6 pixels solid green border ('#00390b').
 
 
 
Same example in PHP:
<?php echo cl_image_tag("autumn_leaves.jpg", array("width" => 0.15, "crop" => "scale", 
       "radius" => 20, "border" => array("width" => 6, "color" => "#00390b"))) ?>
 
Cloudinary also supports adding semi-transparent borders. This is accomplished using the RGBA color format. The Alpha hex value ranges between 00 (fully transparent), to FF (opaque). The following example generates a semi transparent 10 pixels wide green border. We also use Cloudinary's chained transformations to make the image elliptic ('max' radius), rotate the image by 5 degrees and add an underlay blue background image (while resizing it and increasing its brightness).
 
 
 
Same example in Django:
import cloudinary
img = cloudinary.CloudinaryImage("autumn_leaves.jpg")
img.image(transformation=[
          dict(width=0.15, crop='scale', radius='max', 
               border=dict(width=10, color='#00390b60')), 
          dict(angle=5), 
          dict(underlay='site_bg', width=250, height=200, effects='brightness:50')])
And one last example - the following URL generates an image based on a Facebook profile picture that was automatically fetched by Cloudinary. The image is resized and rounded, and a black border is added. We then use an overlay to add Cloudinary's logo with a semi-transparent wide border. As with all of the Cloudinary managed images, the resulting image is persistently stored in the Cloud and then delivered and cached through a fast CDN.
 
 
 
By the way, you can also add the border as an incoming transformation so the original image is stored in the cloud already with the border. Here's such an incoming transformation, this time in Node.js:
cloudinary.image("itail.jpg", { type: 'facebook', transformation: [
                 { crop: 'fill', width: 150, height: 180, radius: 10, 
                   border: { width: 2, color: 'black'}},
                 { overlay: 'cloudinary_logo_white', width: 90, 
                   gravity: 'south_east', radius: 5, y: 7, x: 7, 
                   border: { width: 6, color: '#afcee990'}}]})

Summary

If you are a regular reader of our blog, you know that Cloudinary keeps enhancing on various fronts. One of these fronts is our ever increasing set of image manipulation capabilities. In this blog we introduced a cool new enhancement that you might find useful. We have more in our pipeline. If you want to see a new image manipulation capability added to Cloudinary, just drop us a line.

Recent Blog Posts

Integrating Cloudinary with Forestry’s Media Library

At Forestry, we believe that there is a bright future for static HTML sites built with tools like Jekyll and Hugo. These tools can create sites that run well, and are easy to host and maintain, because they don’t require any server-side code.

Read more
Video Optimization With the HTML5 <video> Player

Lack of experience and compression knowhow can cause significant user-experience problems. For instance, on a major retail site, I recently ran into a 48 MB video-hero banner. Pulling out the video and encoding it as an H.264 MP4 reduces the size to 1.9 MB. So, despite the desire for more video content, developers have not yet caught up to best practices. How do we get the best of both worlds without creating a disaster like the one above?

Read more
Build a Facial Emotion Recognition Based Video Suggestion App

Developers are always looking for new and creative ways to deliver content that resonates with the way users feel. Often using the latest technical innovations the market has to offer such as Artificial Intelligence (AI) and Machine Learning (ML). What better way to demonstrate innovative uses of these technology in a consumer market than capturing expressions from your users and then serving content based on that expression!

Read more
Improve Customer Data Protection with GDPR Implementation

TL;DR

Yay! We've done it! Gold-Star for us! We've talked with all the people, made all the changes, paid all the lawyers and checked all the boxes. GDPR? ✅Done!

Not so fast. Of course, conforming to the GDPR regulations introduced in Europe is just the beginning. This is a process and a state of mind that must become part of our long-term cultural ethos.

Read more
Magento Image and Video Optimization

As the number of channels and devices continues to grow, it is becoming much more challenging to deliver an optimal visual experience. On an eCommerce site, engagement and conversions are critical. Factors such as page load time strongly influence search engine rankings, shopping experiences, conversion rates and, ultimately, your revenue. An optimized visual experience positively affects conversion rates. But it also can introduce resource bottlenecks, as every image and video needs to be delivered in the most efficient format, quality and resolution, based on the viewing device.

Read more