Cloudinary Blog

Create Dynamic Image Banners for Email Marketing Campaigns with Cloudinary

TL;DR In our last article, we saw how Cloudinary is the perfect email image hosting solution for launching email marketing campaigns at scale. Today, we’ll explore this topic further, looking at how Cloudinary can create dynamic image banners that can be used to create highly personalized email marketing campaigns.

While email marketing is still a dominant channel to reach your customers, blindly sending generic emails doesn’t work well. Personalizing emails is key to a successful marketing campaign. This is where merge tags come in. Merge tags are one of the best features in email marketing. They enable us to send highly customized emails to our subscribers and eventually turn them into customers.

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Embed Images in Email Campaigns at Scale

tl;dr

Cloudinary is a powerful image hosting solution for email marketing campaigns of any size. With features such as advanced image optimization and on-the-fly image transformation, backed by a global CDN, Cloudinary provides the base for a seamless user experience in your email campaigns leading to increased conversion and performance.

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