Cloudinary Blog

Cloudinary takes starring role enabling Moviepilot to shine spotlight on core business

Moviepilot focus on core business and reduce costs
 
Moviepilot Inc. is a media company that hosts a website and social publishing platform designed to bring together movie and TV fans, and help studios trigger, fuel and amplify positive conversations about entertainment topics. The site invites fans to create content, such as writing articles and producing videos, which are then curated on the site and distributed to more than 30 million fans worldwide. The site boasts more than 20 million unique visitors per month, with 87 percent of visitors accessing the site on mobile devices. The company is headquartered in Venice Beach, Calif., and has an office Berlin, Germany, where it was originally founded.

The Challenge: Infrastructure demands take focus away from core business

When launched in 2012, Moviepilot was building a completely homegrown product, with hardware running the platform in Berlin. But with a site that is tailored to a U.S.-based audience, the company knew it needed to rely on content delivery networks (CDNs) to reduce latency and deliver an optimal user experience.
 
We were focusing too much on managing infrastructure, rather than our core business of curating the best content and aiding top influencers to become better writers", said Ben Kubota, co-founder and chief product officer at Moviepilot. “With the explosion of GIFs on the Internet and the quantity of content being added to our site, it was time consuming to keep up with the latest image and video technology, while ensuring that uploads were being converted properly, aspect ratios weren’t broken and that it could work with a CDN near our customers.”
 
Instead of building an image serving service itself, Moviepilot evaluated a number of companies and ultimately selected Cloudinary for its experience, performance and ease of integration.

The Cloudinary Solution: Easy to use API and infrastructure reduction

Moviepilot website

“The biggest selling points for me were Cloudinary’s comprehensive documentation, and its easy-to-use, URL-based API,” Kubota said.
 
He noted that there was minimal manual work required to integrate Cloudinary into the Moviepilot platform, and was impressed by the straightforward technical documentation and superior support that Cloudinary provided to convert and migrate all content over to its solution.
 
Cloudinary’s service includes a multitude of powerful cloud-based upload and transformation Leveraging AWS EC2 servers. Each server is optimized to handle a very high rate of uploads, downloads, and complex image transformations.
 
Moviepilot users now can upload their images – mostly JPEG, but some GIF, too – directly to Cloudinary, which optimizes the images and publishes them on the Moviepilot platform.  

The Results: Bandwidth optimization and reduced costs 

By using Cloudinary to support image management, instead of doing it in-house over their own infrastructure, Moviepilot is saving costs on both bandwidth and human resources.
 
Moviepilot has transformed more than 1 million images using Cloudinary so far. The vast majority – more than 95 percent, according to Kubota – are JPEG images. However, the biggest impact has been the small percent of GIFs that have been transformed into MP4/WEBM files. All totaled, Kubota estimates that using Cloudinary has enabled Moviepilot to reduce bandwidth usage by 40 percent, which has saved the company nearly $48,000 annually.
 
Before implementing Cloudinary in 2015, Kubota said about half of one developer’s time was dedicated to ensuring that images worked properly on the Moviepilot platform. With Cloudinary in place, the developer now can focus completely on new innovations to the platform, and saves nearly $25,000 a year in costs related solely to managing images.
 
And the monthly fee for the Cloudinary solution is significantly less than the company would have incurred owning and maintaining its own infrastructure. Kubota estimates that Moviepilot saves about $12,000 annually because it doesn’t have to purchase additional servers to support image management.
 
Because Cloudinary enables Moviepilot to optimize images for various screen sizes and resolutions, images require less bandwidth and load faster, which is particularly important considering that a majority of Moviepilot users are working from mobile devices.
 
“With Cloudinary, I can sleep easier because it eliminates the technical headaches we were facing,” said Kubota. “It’s a fantastic tool that enables us to manage images more
efficiently and allows us to focus on the written content that is most relevant to our site.”
 
 

Recent Blog Posts

How to Make Boomerang Video Effect With Cloudinary

When you see the term boomerang, what is the first thing that comes to mind?

A thrown tool made of wood that returns to its thrower? Another definition is reversal, logically portraying the aim of the tool itself. Based on this definition, the term boomerang videos” came into play to depict videos that loop back and forth.

Read more
Shortening the Development Cycle of Media-Related apps with Cloudinary

Currently, the Android platform boasts the highest demand for mobile solutions, as evidenced by Google’s announcement in 2017 that there were two billion monthly active Android devices, a number that is likely to increase in the years ahead. For app developers like you, now is the right time to build and release solutions for Android. you might have also noticed that a higher percentage of apps being developed nowadays are filled with visual media: images and videos.

Read more
Build Your Own Image Storyboard Android App

Globally, approximately two billion people now own smartphones, which also feature cameras capable of capturing photos and videos of a tonal richness and quality unimaginable even five years ago. Until recently, those cameras behaved mostly as optical sensors, catching light that determines the resulting image's pixels. The next generation of cameras, however, can blend hardware and computer-vision algorithms that apply to an image's semantic content, spawning creative mobile photo and video apps.

Read more
Cloudinary Delivers Simplified Image Management Workflow for Fairfax Media's Digital Transformation

Fairfax Media Limited [ASX:FXJ] is one of the largest media companies in Australia and New Zealand that engages audiences and communities via print and digital media. It includes recognizable mastheads including The Australian Financial Review, The Sydney Morning Herald and The Age. Fairfax Media operates numerous news and information websites, as well as tablet and smartphone apps, for online news sites.

Read more
Bleacher Report Scores with Real-Time Video Highlights Delivered by Cloudinary

Bleacher Report is a global digital destination for sports fans, creating and collaborating on content at the intersection of sports and culture. Owned by Turner, a division of Time Warner, Bleacher Report's website and social channels focus on sports culture for the next generation of fans. Bleacher Report also has a five-star mobile app and popular email newsletters, which are part of the company’s strategy for instantly delivering in-depth articles, results and video highlights personalized for users’ favorite teams, players and leagues.

Read more