Cloudinary Blog

ImageCon 2019 Speaker Amy Balliett on Visual Communication

Sanjay Sarathy
By Sanjay Sarathy
Amy Balliette’s Insights on Visual Communication

Amy Balliett is the founder and CEO of Killer Infographics, a visual-content marketing and communication agency. Today, Killer Infographics is the industry leader with Amy at the helm, devising visual strategy and running campaigns for global organizations. You can follow Amy on Twitter at @AmyBalliett and @killervizcomm.

We are excited to have Amy share her insights as the keynote speaker at Cloudinary’s upcoming annual digital-media conference, ImageCon. The presentation focuses on her belief that the future of content is visual and suggests a strategy that ensures that visual content is part and parcel of coherent and effective campaigns. Amy’s keynote will arm you with the how-to for such a strategy.

As prelude to that keynote, we recently posed to Amy a few questions on visual communication. See her answers below.

Note
Check back for our next speaker post and follow all things ImageCon on Twitter at #ImageCon2019.

Killer Infographics is the leader in visual communication design. What does visual storytelling mean and how does it affect the web?

Visual storytelling is a product of visual communication, which conveys information graphically. Wrapping that information with a narrative makes for visual storytelling. In other words, you‘re telling a story through visuals, often through an animated video, an infographic, or an ebook—always with a beginning, a middle, and an end.

The opposite of visual storytelling is information visualization, whereby, instead of taking the viewers to a conclusion, you present them with clear data so that they can draw their own conclusions.

Your keynote will focus on what the future of visual content holds. Can you give us a taste of the topics you'll explore in your talk?

The future of visual content rests on what is in demand today. Overwhelmingly, 91 percent of all consumers prefer visuals over other forms of content. The demand is there for us to meet, sharp and clear.

We’ll all be producing visual content for a long time but its quality is the key for the future. People want stellar, story-driven content. They desire all visuals be custom and original because 94 percent of first impressions are formed on the design of the first piece of visual content one sees.

You emphasize the need for a visual language for campaigns. How is visual language any different than brand identity?

A visual language is a codified, aesthetic direction for a campaign or area of business, not an overarching look and feel. Such a language considers much more than a typical brand identity. It focuses on icon styles and data visualization styles, also the ways in which to use them, which often aren't considered in typical brand identity.

How has the shift from written to visual content influenced the way companies promote their products?

In 2018, 83 percent of marketers chose visual content as their top method for marketing. Why? Because 91 percent of audiences prefer visuals to other forms of communication. That’s no surprise, given that our brains are hardwired to interpret visual information 60,000 times faster than text-based information. Not that text is dead, but today's audiences crave high-quality visuals above all else. Once you’ve hooked them with visuals, they'll dive into the text that follows.

Why should companies establish a visual-content strategy and how should they start?

If you invest in search-engine optimization (SEO), you’re likely thinking that the Googlebots are all reading text. That won’t hold true for long, though. Visual search will take over soon. That means Google will be prioritizing superior visual content over text and will be able to read visuals far better than ever. The time and money you put into quality visuals will pay off in spades in search results. So, plan ahead and do the right thing for your business.


Check out the agenda to learn more about the fabulous lineup of speakers for ImageCon 2019.

Recent Blog Posts

Techniques for Image Enhancement With Cloudinary

Indisputably, visual presentations of events, places, people, and even intangible things make deeper impressions and linger in our minds for longer than words or any other communication medium, hence the meteoric rise through the ages of transmitting ideas and promoting brands in the business sector through images. The recent discovery of the first image of a black hole has generated calls for techniques for enhancing digital images. Specifically, the clamor is for quality-oriented tweaks that would result in optimal display and increased visibility of slightly hidden yet important content.

Read more
Video Manipulations and Delivery for Angular Video Apps

On social media, videos posted by users constitute a significant amount of the content appeal on those platforms. From upload to manipulation to delivery, a smooth, efficient, and effective pipeline for the posting process is mandatory to ensure consistent user sessions and their steadily increasing volume. However, building such an infrastructure is a complex, labor-intensive, and problem-prone undertaking.

Read more
Green Screen Queen: Dynamic Video Transparency Fit For Royalty

If you were reading your social media or news feeds on or around June 11 this year, no doubt you came across your fair share of posts about Queen Elizabeth and her outfit-color faux pas. For her 90th birthday, she chose a solid neon green suit, and it didn't take long for Photoshop fanatics to suggest alternative designs for the Queen's green-screen threads.

Read more
Content-Aware Automatic Cropping for Video

Delivering videos according to the aspect ratios defined by social media for multiple devices and platforms is a growing challenge. The continuously rising volume of vertical videos and the corresponding increase in video traffic on mobile devices (now up to 57% of online videos watched) have only exacerbated the situation, with no letup in sight.

Read more
Use a custom function in the image delivery pipeline

Cloudinary offers a wide array of image manipulations and effects to apply to images as part of our image-processing pipeline, helping to ensure that your images fit the graphic design of your website or mobile application. Cloudinary is an open platform, and you can use our APIs, Widgets and UI to build the media management flow that matches your needs.

Read more