Results for Tag ‘Shoppable Video’

Since video is an indispensable component of modern marketing strategies, many companies run video campaigns across multiple platforms, from Instagram to traditionally static platforms like email. In practice, marketers often create separate videos for each client in a small audience, such as B2B clients. Often dynamically served within video templates…

From movie-length uploads on YouTube to 30-second shorts on TikTok and Instagram, video content is now an internet staple. As a result, brands have rapidly moved to adopt visual storytelling strategies to better connect with audiences and, perhaps, reach new ones. Branded media aims at driving engagement. When used…

Cloudinary SDKs offer numerous cutting-edge and effective ways for managing and delivering media online. An example is the Cloudinary AI Content Analysis add-on with which you can locate text in photos and automatically crop images through a facial-detection capability.  Now in beta testing is the AI-powered interactive video…

Social commerce combines the persuasive power of social media and e-commerce to deliver immersive shopping experiences. Recent research predicts that, by 2028, the global market size for social commerce will have grown by 28.4% to US$3,370 billion, with China being the current forerunner. Interactive shoppable videos, an important…

In a previous post, I discussed how “going live” is gaining popularity across industries and verticals. What began as a way for gamers to jam together has evolved into a medium for broader entertainment and business purposes. To continue the conversation, this post unpacks the current trends of shoppable…

As pandemic restrictions necessitated, many shopping trips in 2020 took place outside the traditional brick-and-mortar store, or at least void of the physical aisle-browsing experience. Same-day curbside pickup became a safe and convenient alternative, and e-commerce transactions skyrocketed as consumers shopped online. In fact, Digital Commerce 360 estimates that,…

Did you know that five billion users of the top five social apps post 41.6 million messages a minute? Or that three billion JPEG images are created every day? Not only does this tremendous volume of peer-to-peer activity profoundly affect our social lives, it has also revolutionized the way…

A product’s benefits and usage, including its value proposition, features, and instructive details, are best demonstrated through video. Depending on the funnel, channel, and audience, product-video types vary, the most popular ones being demos, reviews, installation, and how-tos. Creating effective product videos can be a massive undertaking for novices.

Measuring the level of interest your videos generate helps you produce compelling content. The measurement and optimization approach must, however, address the various aspects of each video, including the A/B test hypothesis and iterations. A high engagement rate spells effective videos; a low engagement rate calls for content improvement.