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These days, clean and sleek e-Commerce web sites are the way to go. And that almost always includes high quality product photos with a flat white, transparent, or solid background. This is not just a passing fad. There are many practical and well-validated reasons for this choice. The graphic below summarizes a few of these:
Amy Balliett is the founder and CEO of Killer Infographics, a visual-content marketing and communication agency. Today, Killer Infographics is the industry leader with Amy at the helm, devising visual strategy and running campaigns for global organizations. You can follow Amy on Twitter at @AmyBalliett and @killervizcomm.
Aaron Gustafson is a senior program manager at Microsoft and former manager of the Web Standards Project, collaborates closely with partners on Progressive Web Apps (PWAs) with a focus on cross-platform compatibility. As the author of the groundbreaking book Adaptive Web Design, Aaron regularly posts on aaron-gustafson.com.
The future of marketing depends on dynamic visual experiences. Marketers must connect with customers across multiple channels – the web, mobile, kiosks, email, search, and social as well as print and real time events. They must build brand awareness in increasingly noisy (and competitive) marketplaces. To rise above the noise, marketers must become well-versed in all things rich media -- using images, short and long form videos, and interactive contents in new ways to raise awareness, deliver powerful experiences, and boost engagement.