Cloudinary Blog

We live in a world where we spend increasingly more time online. As our routines change and adapt to new trends and technologies, we perform more and more of our daily activities in virtual environments. A key example of this is shopping. There are many reasons why online shopping has become so attractive for many buyers. A near endless variety of products is accessible from the palm of your hand. Customer reviews give buyers more confidence in their decisions. It's increasingly easy to search for attractive prices. And the list goes on. But a customer's desire to "touch" or "feel" the product is an interactive experience that can be hard to overcome when shopping online.

As the number of channels and devices continues to grow, it is becoming much more challenging to deliver an optimal visual experience. On an eCommerce site, engagement and conversions are critical. Factors such as page load time strongly influence search engine rankings, shopping experiences, conversion rates and, ultimately, your revenue. An optimized visual experience positively affects conversion rates. But it also can introduce resource bottlenecks, as every image and video needs to be delivered in the most efficient format, quality and resolution, based on the viewing device.

GDPR is a new regulation that deals with the way individuals' private information is handled. This regulation is going to have a deep effect on the entire internet industry. The fact that GDPR is a European regulation doesn't mean it's relevant only for European organizations. It requires protecting the data of any individual whose data is processed or stored in any way within European boundaries. As the reach of many companies is global, the requirement is actually relevant to a lot of companies worldwide.

Websites of all kinds enhance user experience with images. In fact, images appear on almost every Web page. Some of the images are uploaded by users, some are proprietary, and some come from 3rd parties. Regardless of origin, many of these images include text elements, and sometimes you need to be aware of or handle that text.