Cloudinary Blog

JPEG and PNG are the predominant formats used for image delivery on the web. According to a W3Techs survey, 74 percent of the websites worldwide use these formats, and for good reason: They are supported across all browsers. Still, there are newer image formats with better performance and a leading example is the WebP format. Here we'll show how to easily implement WebP in order to reduce your images weight by approx. 30 percent and improve your website and native apps image load time.

Images need to be transformed to optimal formats, resized and cropped for various aspect ratios, especially if you have a responsive site. In addition, you may want to apply special effects and overlays. Videos, too, need to be optimized for web delivery, transcoded to support different resolution options and streamed using adaptive streaming, as well as making other modifications. Then, when your media files are stored on the cloud, you’ll want fast delivery via content deliver networks (CDNs) to ensure a great user experience.