Cloudinary Blog

While managing marketing campaigns, you’ve most likely come across situations whereby a campaign must go live ASAP. Or, last-minute changes in the content, design, or brand guidelines emerge just before launch. In those circumstances, getting your creative team to generate new images or modify existing ones on a tear can lead to a lot of stress and missed deadlines. To help you navigate those rough waters, we are releasing an integration of Cloudinary with the Salesforce Marketing Cloud (SFMC) content builder.

During this months-long COVID-19 pandemic, which of us have not made purchases online? In particular, early on during the lockdown, when only essential businesses were open, the web was the primary shopping outlet. Accordingly, we as consumers have come to learn how varied retailers and brands are in e-commerce savvy.

Of late, we’ve seen an increasing number of Cloudinary customers on Shopify and Shopify Plus. Since we first wrote about using Cloudinary with Shopify a while ago, both Shopify and Cloudinary have evolved to better support customers through advancements in our platforms. This post highlights three important areas in which you can integrate Cloudinary’s latest technology and tools with Shopify to accomplish the following tasks:

Recent studies have shown that consumers are increasingly relying on online videos to shop around, learn about products, and make purchase decisions. Given that the online audience watches over 50% of videos on mobile devices, marketing through videos on eCommerce sites is a paramount strategy.