Cloudinary Blog

Cloudinary Helps to Future-Proof Enterprise Technology by Joining The MACH Alliance

Juli Greenwood
By Juli Greenwood
Cloudinary Joins The MACH Alliance

As expectations of websites and apps continue to grow, there is more pressure on brands to deliver new and innovative ways to reimagine their digital experience.

The challenge is many companies lack the systems and platforms to stay competitive in this digital revolution and keep up with modern technology. To stay one step ahead, brands have to continuously evolve their martech stack. However this is easier said than done. As marketing, developer, and creative teams look for new solutions they often end up down a rabbit hole. What starts off as an exciting investment to embrace a new technology, system or platform ends up turning into a complicated process and once the dust settles, teams often realize the limiting capabilities of investing in a single vendor.

The MACH Alliance is designed to help overcome this exact challenge. It was created to simplify the complex modern technology landscape and future-proof enterprise technology by bringing together technology ecosystems for enterprises to take advantage of.

We’re very excited to share that today Cloudinary has become part of this ecosystem by formally joining the MACH Alliance as an active member.

Launched a year ago, the MACH Alliance is an independent not-for-profit organization committed to guiding and showing the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native, and Headless (MACH).

The MACH Alliance helps businesses adopt and adapt the best and most agile systems, processes, and skills to help organizations turn their digital practices into business differentiators.

By joining forces with the MACH Alliance we hope to encourage everyone in the ecosystem to harness the power of media-as-a-service to create, manage, and deliver engaging experiences at scale. For Cloudinary this means bringing our API-first experience and flexible framework to help customers and partners transform their visual media experiences in a seamless and open manner.

Together with other partners in the ecosystem, we will help business leaders take advantage of the most innovative and flexible enterprise technologies available to help break the constraints of the traditional release cycle.

We’re excited to be an integral part of an ecosystem that encourages a modern approach to development and hope to add an essential layer of innovation to our community of more than one million developers by partnering with the MACH Alliance.

We’re looking forward to growing our relationship with MACH by helping them propel current and future digital experiences, and in future-proofing enterprise technology for businesses across many industries.

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