Cloudinary Blog

ImageCon Opens Attendees Eyes to the Impact of Images

Changing the way we perceive the impact of images
Everyone knows the old adage that a picture is worth a thousand words. But what most people don’t realize about images is what needs to be taken into consideration when using them on websites and in mobile apps.
 
That seemed to be the consensus of those who attended our first ImageCon, sponsored by Cloudinary and held last week at the Four Seasons in San Francisco. A conference focused solely on managing images, ImageCon featured a great line-up of speakers from companies like Cloud Four, Etsy, Microsoft, SpeedCurve and Smashing Magazine, who talked about responsive images, compression, formats, how to measure image performance and why that performance matters to your business. And after hearing from our speakers, many of our attendees realized just how much there was to know about images, and how much they were able to learn in just a one-day conference.
 
ImageCon hosted companies of all sizes and from many verticals – some attendees even traveled across the country to attend this sold-out event! Nearly 40 percent of attendees were engineers – front-end, back-end and full stack. But we also attracted C-level executives (18 percent), and content marketers and product managers (about 7 percent each), among others.
 
Regardless of their roles, attendees told us they left with a better understanding of how much images can impact their individual jobs, as well as the overall company performance.  Images can positively impact revenue, the customer experience, the user experience and even brand perception if they’re optimized to perform well on the end users’ device of choice.  
 
With the excitement generated at our first ImageCon, we’re looking forward to hosting the conference again next year in San Francisco (by popular demand!). Want to be added to the ImageCon email list? Email us here, so we can be sure to contact you with the date, location and registration information. 
 
If you weren’t able to attend ImageCon 2017, but want to listen to one or all of the talks, check out the Cloudinary Youtube channel. And if you are interested in downloading the slide decks, those are also available on the Cloudinary Slideshare page
 

Recent Blog Posts

Video Manipulations and Delivery for Angular Video Apps

On social media, videos posted by users constitute a significant amount of the content appeal on those platforms. From upload to manipulation to delivery, a smooth, efficient, and effective pipeline for the posting process is mandatory to ensure consistent user sessions and their steadily increasing volume. However, building such an infrastructure is a complex, labor-intensive, and problem-prone undertaking.

Read more
Green Screen Queen: Dynamic Video Transparency Fit For Royalty

If you were reading your social media or news feeds on or around June 11 this year, no doubt you came across your fair share of posts about Queen Elizabeth and her outfit-color faux pas. For her 90th birthday, she chose a solid neon green suit, and it didn't take long for Photoshop fanatics to suggest alternative designs for the Queen's green-screen threads.

Read more
Content-Aware Automatic Cropping for Video

Delivering videos according to the aspect ratios defined by social media for multiple devices and platforms is a growing challenge. The continuously rising volume of vertical videos and the corresponding increase in video traffic on mobile devices (now up to 57% of online videos watched) have only exacerbated the situation, with no letup in sight.

Read more
Use a custom function in the image delivery pipeline

Cloudinary offers a wide array of image manipulations and effects to apply to images as part of our image-processing pipeline, helping to ensure that your images fit the graphic design of your website or mobile application. Cloudinary is an open platform, and you can use our APIs, Widgets and UI to build the media management flow that matches your needs.

Read more
OpenText™ TeamSite – Cloudinary Plugin

Tired of depending on other teams or software to create assets in multiple sizes for your responsive web site?

Does importing asset files into TeamSite slow down your web content publishing?

Klish Group is pleased to introduce the OpenText TM TeamSite – Cloudinary connector. Customers of the OpenText TM TeamSite web content management platform can now browse and select images in the same way they always have. Authors can just browse and select the image they want to use and Cloudinary will automatically deliver it in the optimal format and quality to the customer requesting it.

Read more