Cloudinary Blog

ImageCon Opens Attendees Eyes to the Impact of Images

Changing the way we perceive the impact of images
Everyone knows the old adage that a picture is worth a thousand words. But what most people don’t realize about images is what needs to be taken into consideration when using them on websites and in mobile apps.
 
That seemed to be the consensus of those who attended our first ImageCon, sponsored by Cloudinary and held last week at the Four Seasons in San Francisco. A conference focused solely on managing images, ImageCon featured a great line-up of speakers from companies like Cloud Four, Etsy, Microsoft, SpeedCurve and Smashing Magazine, who talked about responsive images, compression, formats, how to measure image performance and why that performance matters to your business. And after hearing from our speakers, many of our attendees realized just how much there was to know about images, and how much they were able to learn in just a one-day conference.
 
ImageCon hosted companies of all sizes and from many verticals – some attendees even traveled across the country to attend this sold-out event! Nearly 40 percent of attendees were engineers – front-end, back-end and full stack. But we also attracted C-level executives (18 percent), and content marketers and product managers (about 7 percent each), among others.
 
Regardless of their roles, attendees told us they left with a better understanding of how much images can impact their individual jobs, as well as the overall company performance.  Images can positively impact revenue, the customer experience, the user experience and even brand perception if they’re optimized to perform well on the end users’ device of choice.  
 
With the excitement generated at our first ImageCon, we’re looking forward to hosting the conference again next year in San Francisco (by popular demand!). Want to be added to the ImageCon email list? Email us here, so we can be sure to contact you with the date, location and registration information. 
 
If you weren’t able to attend ImageCon 2017, but want to listen to one or all of the talks, check out the Cloudinary Youtube channel. And if you are interested in downloading the slide decks, those are also available on the Cloudinary Slideshare page
 

Recent Blog Posts

Hipcamp Optimizes Images and Improves Page Load Times With Cloudinary

When creating a website that allows campers to discover great destinations, Hipcamp put a strong emphasis on featuring high-quality images that showcased the list of beautiful locations, regardless of whether users accessed the site on a desktop, tablet, or phone. Since 2015, Hipcamp has relied on Cloudinary’s image management solution to automate cropping and image optimization, enabling instant public delivery of photos, automatic tagging based on content recognition, and faster loading of webpages. In addition, Hipcamp was able to maintain the high standards it holds for the look and feel of its website.

Read more
New Image File Format: FUIF: Why Do We Need a New Image Format

In my last post, I introduced FUIF, a new, free, and universal image format I’ve created. In this post and other follow-up pieces, I will explain the why, what, and how of FUIF.

Even though JPEG is still the most widely-used image file format on the web, it has limitations, especially the subset of the format that has been implemented in browsers and that has, therefore, become the de facto standard. Because JPEG has a relatively verbose header, it cannot be used (at least not as is) for low-quality image placeholders (LQIP), for which you need a budget of a few hundred bytes. JPEG cannot encode alpha channels (transparency); it is restricted to 8 bits per channel; and its entropy coding is no longer state of the art. Also, JPEG is not fully “responsive by design.” There is no easy way to find a file’s truncation offsets and it is limited to a 1:8 downscale (the DC coefficients). If you want to use the same file for an 8K UHD display (7,680 pixels wide) and for a smart watch (320 pixels wide), 1:8 is not enough. And finally, JPEG does not work well with nonphotographic images and cannot do fully lossless compression.

Read more
 New Image File Format: FUIF:Lossy, Lossless, and Free

I've been working to create a new image format, which I'm calling FUIF, or Free Universal Image Format. That’s a rather pretentious name, I know. But I couldn’t call it the Free Lossy Image Format (FLIF) because that acronym is not available any more (see below) and FUIF can do lossless, too, so it wouldn’t be accurate either.

Read more
Optimizing Video Streaming and Delivery: Q&A with Doug Sillars

Doug Sillars, a digital nomad and a freelance mobile-performance expert, answers questions about video streaming and delivery, website optimization, and more.

Doug Sillars, a freelance mobile-performance expert and developer advocate, is a Google Developer Expert and the author of O’Reilly’s High Performance Android Apps. Given his extensive travels across the globe—from the UK to Siberia—with his wife, kids, and 11-year-old dog, Max, he has been referred to as a “digital nomad.” So far in 2018, Doug has spoken at more than 75 meetups and conferences!

Read more