Cloudinary Blog

Introducing Cloudinary Labs: Innovating and Advancing the Media Landscape

Jason Khoury
By Jason Khoury
Cloudinary Labs Launches With Focus on Innovation of Media

Since its founding in 2012, Cloudinary has blazed a trail for transforming, optimizing, managing, and delivering visual media as a paramount component in the digital world. And, while we are constantly innovating our product offerings and pushing the boundaries for what’s possible today, we’re also just as excited about what lies ahead and vigilantly exploring the work of our innovation teams. So, today, we’re thrilled to announce the launch of Cloudinary Labs, where we will bring new concepts to life, cultivate creativity, and spur ideas around all aspects of visual media. Among the initial projects is a brand-new proof of concept called MediaFlows, which explores the exciting new world of lowcode and provides an intuitive visual interface for building and automating media workflows

A Focus on Innovation

According to Daniel Amitai, vice president of innovation at Cloudinary, given the rapid advent of technologies, companies are constantly looking for ways to better interact with users. To meet that demand, Cloudinary Labs was formed to incubate ideas and showcase some of Cloudinary’s innovative research projects and experiments with groundbreaking concepts, concurrently initiating a dialog with our users. The projects include artificial intelligence and other modern approaches for coding and hyperautomation, with the aim of building cutting-edge capabilities that further enhance the ways in which e-businesses work with and present media.

Innovation, however, does not and cannot live in isolation. Cloudinary Labs welcomes feedback and suggestions from developers, media experts, and industry professionals as the projects progress and, in time, transition into bona fide, useful features on the Cloudinary platform.


Several projects and experiments are already underway at Cloudinary Labs, including the following:

  • MediaFlows, a hyperautomation tool that connects Cloudinary’s APIs and services with a visual interface, enabling developers and marketers to design, deploy, and automate custom media applications and processes in minutes. To that end, MediaFlows comprises widgets and interconnected Media Blocks for streamlining and automating the development of media applications and workflows.


  • Media Inspector, a Chrome extension that examines and analyzes media assets on your site, including information on how image and video transformations were performed along with file size, status, and such.

  • ServiceWorker, a tool to upload to Cloudinary at the browser level without changing a single line of code. ServiceWorker intercepts all image requests that the browser sends and replaces them with the Cloudinary fetch functionality.

A Reflection of Cloudinary’s Commitment

To Tal Lev-Ami, Cloudinary’s cofounder and CTO, the launch of Cloudinary Labs markedly reinforces the company’s commitment of enabling brands to harness the full potential of media. With its one million-plus users and industry partners worldwide, says Tal, Cloudinary is well poised to explore in depth the creation and use of online media and to capitalize on the findings.

Watch this space for project updates at Cloudinary Labs.

Recent Blog Posts

Get Your Media Moving Faster with Cloudinary’s Media Optimizer

So, your boss comes to you in a panic: he's just heard about Google's Core Web Vitals initiative and needs you to optimize the company website right now! "No problem," you say, hiding your fear that it's not something that can be done overnight. Just taking the first metric, Largest Contentful Paint (LCP), how can you possibly identify all the large elements - most likely images or video posters - of the many hundreds of pages that make up your site? There are already thousands of high-resolution (read massive) media files stored away, which marketing could use any time. How are you going to make sure they're all compressed to a size small enough to be delivered within the threshold? Not to mention all the new images and videos that will be created over time...

Read more
How to Tap Into the Value of User-Generated Content (UGC)

User-generated content (UGC) took off with, first of all, the advent of the internet and, subsequently, social networks. Everyday consumers were given keys to the kingdom, so to speak, so that they, too, could compose and post content, simultaneously engaging with others online. Twitter, Facebook, Instagram, Snapchat, TikTok—the networks through which we can create and publish content have grown exponentially, and brands are becoming aware of the benefits of tapping into the gold mines offered by those networks.

Read more
Identifying Countries by IP Address in Columnar Databases Through SQL

Cloudinary reaps a myriad of open web traffic, from ad networks to e-commerce sites. Our Data Science team is dedicated to analyzing the data for use internally and externally.

A glance at any General Data Protection Regulation (GDPR) article would reveal that—unlike Android device IDs (AID), through which users can reset their web address—keeping user identifiers, such as Internal Protocol (IP) and Media Access Control (MAC) addresses, as well as International Mobile Equipment Identity (IMEI), violates privacy. As a solution, you can discard all privacy identifications or make them visible to users for reset.

Read more
Digital-First Asset Management Explained

As the world changes, so does technology. I don’t need to name more than a handful of antiquated technologies before you nod in agreement: floppy disks, Walkmans, phone booths, VHS tapes, each of which have been phased out or rendered useless by new solutions that meet the same need but much more effectively.

Read more
How to Build Workflows With Cloudinary’s MediaFlows

Many of you who work with the Cloudinary platform have a media-associated workflow for moderation of images, dispatch of notifications with certain data or headers, implementation of activities through add-ons, etc. For most of those cases, Cloudinary would suggest that you take advantage of our webhook notifications and build the workflow with an infrastructure like AWS Lambda. This post describes how to do that with Cloudinary’s MediaFlows a beta product that helps tackle management and operational tasks related to visual media.

Read more