Captivating images and videos are essential to a brand’s visual experience, but they have to serve a greater purpose than just being eye candy. Content must be optimized to deliver results that help your business reach its goals. But considering the sheer volume of images and videos it takes to build a consistent presence on multiple platforms and devices, developers can find themselves swamped with editing projects that take them away from more technical, in-depth work.
AI and automations can help your team create and deliver optimized content at a pace that can’t be achieved through manual efforts alone. Keep reading to learn how Cloudinary can help your business build and deliver high-quality content without all the extra busywork.
Automation enables businesses to create a seamless, streamlined content delivery process to scale their online presence and meet consumers’ e-commerce expectations. Take a look at some Cloudinary automations that help creatives and developers put their images and videos to work:
For businesses with thousands of product images, tasking creative teams with manual editing at scale is painstaking, time-consuming, and delays time to market. And, if your visuals aren’t optimized on every device, it can lead to a customer clicking off your website. Slow page load is one of the biggest customer complaints about online shopping. The longer it takes for a page to load, the less time it takes for customers to click away to another, faster site. Consider these statistics:
- Portent found that B2C e-commerce sites that load in 1 second have an e-commerce conversion rate 2.5x higher than B2C sites that take 5 seconds to load.
- A page load speed between 1-4 seconds is considered good, but research shows that 1-2 seconds is ideal for improving transaction conversions.
Bombas’ creative and web teams leveraged Cloudinary’s automated optimization and transformation capabilities, including the ability to change aspect ratios and product image sizes on the fly, to support its major website redesign. These capabilities led to greater efficiency, reduced network response times, and a better user experience, ultimately leading to improved conversion rates.
Lag shouldn’t be the reason your site loses conversions. Dynamic video and image transformations ensure that every platform and device displays media with the right aspect ratio, file type, and size. The more seamlessly shoppers can navigate your site, the more likely they are to return and recommend it to others.
The creation of online content has exploded over the last few years, but many businesses are still struggling to churn out new content by creating, transforming, and customizing assets to meet the demands of touchpoints, various devices, and campaigns – not to mention the growing complexity of these workflows. And, to enable effective search within these high-volume systems, businesses need robust search functionality, well-managed asset storage, and ongoing maintenance and optimization.
- Searchability made easy. Cloudinary’s DAM solution offers the tools and capabilities teams need to create and store content at scale. Users can search for assets using metadata text like tags, keywords, and descriptions, or image recognition by visual characteristics, like color, shape, or specific objects. Cloudinary’s search features make it easy for users to retrieve the assets they need.
- Automate the repetitive work. Using AI for tagging assets only scratches the surface of what Cloudinary’s DAM can do. It also enables automation of the tedious work, like creating asset variants for every device and channel. Use AI to automatically adapt your visuals to the best format and compression quality, freeing up your creatives to focus on more important assignments.
Cloudinary’s suite of generative AI transformations allows teams to save time on manual editing and maximize the usability of their content.
- Generative Remove. The perfect product image shouldn’t be rendered useless by an unwanted object, blemish, or not-quite-right color in the background. Generative Remove detects and preserves the foreground object while removing the background.
- Generative Fill. Sometimes, companies have a library of images that they want to reuse for new experiences. Rather than spending hours in an editing tool, teams can uplevel their visual storytelling with Generative Fill, which uses AI to understand the context of the original image, then expands and extends it to fit different formats.
- Generative Recolor. Have to manually retouch photos for color adjustments or create color variants for e-commerce products? That can be costly and time-consuming. With Generative Recolor, users can swap colors at scale, eliminating the need for manual image updates.
Businesses rely on Cloudinary AI and automations to deliver the right content in the most optimal format possible at every touchpoint and at scale. Leverage Cloudinary’s dynamic image transformations and optimizations to enhance visual experiences, increasing conversions and boosting sales while reducing creative and developer overhead.
Ready to scale your creative operations with the power of automation? Request a Cloudinary demo today.
