Cloudinary Blog

Solving the Rubik's cube and conversion rate puzzle for retailers

A summary of our experience at the eTail West conference
Usually we spend a lot of time working with and talking to developers, helping them address the challenges of managing media on their websites. Last week, we got a different perspective when we met with marketing and product pros at eTail West, an annual event for ecommerce and multichannel retailers that took place in Palm Springs.
 
For these individuals, the most important considerations about their websites are user experience and conversion rates. Sometimes it can be a puzzle to figure out how to better engage their visitors, boosting the time they spend on the site and turning that time into money through online sales.
 
eTail West Booth
There are many pieces to the UX and conversion rate puzzle, but oftentimes users disengage and leave websites because they load too slowly or feature low-quality images. That’s where Cloudinary can help, enabling them to optimize image size and quality for any device their visitors are using. 
 
At our booth at eTail West, we had the chance to demo the Cloudinary solution for a lot of great brands, such as Home Depot, Office Depot and Petco, to name a few. We were also able to meet up with several of our customers, updating on our latest features and catching up.
 
Even while talking business and showing attendees how Cloudinary could impact their bottom line, we had a little fun with our giveaway, a Rubik’s Cube. When we weren’t doing demos, we were challenging attendees to races solving the Rubik’s Cube.
 
At eTail West, we made new friends, saw old colleagues and showed off a few of our Rubik’s Cube skills… We can’t wait to see what is in store for next year!
 
For more information on how Cloudinary can help your company improve website conversion rates, Contact us for more information.
 
eTail West demo
 
 

Recent Blog Posts

Maya Shavin: How I Built My Website

Besides working as a senior front-end developer at Cloudinary, I'm also a content creator, a blogger, and an open-source developer. Follow me at @mayashavin and on mayashavin.com.

In the beginning, my website, mayashavin.com, was mainly for showcasing the status of my development projects and keeping me organized with my speaking schedule. Initially, I built it with Vue.js, later on switching to Nuxt.js (aka Nuxt) for a higher SEO score, and deployed it with Netlify. After some time, I added a blog section with Netlify CMS as the content management system (CMS). Everything was fine until I added more content and features, which led to a significant decline in the site’s performance. Also, the site design needed a modern look. So, I gave the site a makeover.

Read more
Automation Frees Up PetRescue’s Staff to Help Pets Find Their Forever Homes

As we spend more time at home, many of us are adopting pets for the joy, companionship and a surprising range of health benefits. In Australia, where our nonprofit customer PetRescue is located, there’s a shortage of pets to adopt. Last August, the Guardian reported that dog shelters in Australia emptied and adoption fees for puppies were running as high as $AUS1800.

Read more
Cloudinary and Contentful Make Modern Content Management Easier

I am pleased to share that Cloudinary and Contentful have joined forces to further streamline the creation, processing, and delivery of online content through Cloudinary’s digital asset management (DAM) solution and advanced transformation and delivery capabilities for images and video. What’s more, the partnership delivers a headless approach to DAM. By leveraging APIs for media management tasks, marketers and developers alike benefit from an integrated stack of optimized assets for optimization and automation. As a result, page loads are fast and beautiful, and at scale—with less overhead and effort.

Read more
Introducing Cloudinary's Nuxt Module

Since its initial release in October 2016 by the Chopin brothers as a server-side framework that runs on top of Vue.js, Nuxt (aka Nuxt.js) has gained prominence in both intuitiveness and performance. The framework offers numerous built-in features based on a modular architecture, bringing ease and simplicity to web development. Not surprisingly, Nuxt.js has seen remarkable growth in adoption by the developer community along with accolades galore. At this writing, Nuxt has earned over 30K stars on GitHub and 96 active modules with over a million downloads per month. And the upward trend is ongoing.

Read more
How Quality and Quantity can go Hand in Hand

When it comes to quality versus quantity, you’ll often hear people say, “It’s the quality that counts, not the quantity”. While that’s true in many situations, there are also cases where you want both quality and quantity. You may have thousands of images on your website and you want them all to look great. This is especially important if your website allows users to upload their own content, for example, to sell their own products or services. You don't want their poor quality images to reflect badly on your brand.

Read more