Cloudinary Blog

Solving the Rubik's cube and conversion rate puzzle for retailers

A summary of our experience at the eTail West conference
Usually we spend a lot of time working with and talking to developers, helping them address the challenges of managing media on their websites. Last week, we got a different perspective when we met with marketing and product pros at eTail West, an annual event for ecommerce and multichannel retailers that took place in Palm Springs.
 
For these individuals, the most important considerations about their websites are user experience and conversion rates. Sometimes it can be a puzzle to figure out how to better engage their visitors, boosting the time they spend on the site and turning that time into money through online sales.
 
eTail West Booth
There are many pieces to the UX and conversion rate puzzle, but oftentimes users disengage and leave websites because they load too slowly or feature low-quality images. That’s where Cloudinary can help, enabling them to optimize image size and quality for any device their visitors are using. 
 
At our booth at eTail West, we had the chance to demo the Cloudinary solution for a lot of great brands, such as Home Depot, Office Depot and Petco, to name a few. We were also able to meet up with several of our customers, updating on our latest features and catching up.
 
Even while talking business and showing attendees how Cloudinary could impact their bottom line, we had a little fun with our giveaway, a Rubik’s Cube. When we weren’t doing demos, we were challenging attendees to races solving the Rubik’s Cube.
 
At eTail West, we made new friends, saw old colleagues and showed off a few of our Rubik’s Cube skills… We can’t wait to see what is in store for next year!
 
For more information on how Cloudinary can help your company improve website conversion rates, Contact us for more information.
 
eTail West demo
 
 

Recent Blog Posts

Creating an API With Python Flask to Upload Files to Cloudinary

Code

Cloudinary offers SDKs for many programming languages and frameworks. Even though it also offers an Upload API endpoint for both back-end and front-end code, most developers find the SDKs very helpful. If you're working with a powerful back-end framework like Python Flask, you'll be happy to hear that a Python SDK is now available.
This tutorial walks you through the process of building an API to upload images to Cloudinary. You can also upload other file types, including video and even nonmedia files, with the API.

Read more
How to Use the Cloudinary Media Editor Widget

At Cloudinary, we manage the entire pipeline of media assets for thousands of customers of varying sizes from numerous verticals.

As part of our commitment to support the entire flow of media assets, we are now introducing an intuitive media editing widget: an out­-of­-the-­box, interactive UI providing your users with a set of common image editing actions for immediate use on your website or web app. The widget is interactive and simple, built on Cloudinary's transformation capabilities, and requiring only a few lines of code to integrate. Afterwards, you can seamlessly and effortlessly add content to your site or app with no need for in-house image editing capabilities.

Read more
Shoppable Video Is Becoming Popular in E-Commerce

As pandemic restrictions necessitated, many shopping trips in 2020 took place outside the traditional brick-and-mortar store, or at least void of the physical aisle-browsing experience. Same-day curbside pickup became a safe and convenient alternative, and e-commerce transactions skyrocketed as consumers shopped online. In fact, Digital Commerce 360 estimates that, compared to 2019, e-commerce transactions grew by more than 40% last year.

Read more
Enhance Your Travel Site With Cloudinary in Anticipation of a Return to New Normal

Read more
The Benefits of Headless DAMs

Headless is not a buzzword anymore. In fact, the concept of headless architecture is gaining momentum due to the flexibility it offers for composing new experiences and for tackling the undue complexity of an ever-evolving technology stack. That’s because while the evolution of the martech landscape has enabled disruptive, digital innovations, the approach of buying point solutions for solving specific challenges can expose companies to the complicated nature of new technologies, systems, and platforms.

Read more