Cloudinary Blog

Solving the Rubik's cube and conversion rate puzzle for retailers

A summary of our experience at the eTail West conference
Usually we spend a lot of time working with and talking to developers, helping them address the challenges of managing media on their websites. Last week, we got a different perspective when we met with marketing and product pros at eTail West, an annual event for ecommerce and multichannel retailers that took place in Palm Springs.
 
For these individuals, the most important considerations about their websites are user experience and conversion rates. Sometimes it can be a puzzle to figure out how to better engage their visitors, boosting the time they spend on the site and turning that time into money through online sales.
 
eTail West Booth
There are many pieces to the UX and conversion rate puzzle, but oftentimes users disengage and leave websites because they load too slowly or feature low-quality images. That’s where Cloudinary can help, enabling them to optimize image size and quality for any device their visitors are using. 
 
At our booth at eTail West, we had the chance to demo the Cloudinary solution for a lot of great brands, such as Home Depot, Office Depot and Petco, to name a few. We were also able to meet up with several of our customers, updating on our latest features and catching up.
 
Even while talking business and showing attendees how Cloudinary could impact their bottom line, we had a little fun with our giveaway, a Rubik’s Cube. When we weren’t doing demos, we were challenging attendees to races solving the Rubik’s Cube.
 
At eTail West, we made new friends, saw old colleagues and showed off a few of our Rubik’s Cube skills… We can’t wait to see what is in store for next year!
 
For more information on how Cloudinary can help your company improve website conversion rates, Contact us for more information.
 
eTail West demo
 
 

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