Cloudinary Blog

Welcome to the Cloudinary Blog

By Cloudinary Team
Hi everyone, and welcome to Cloudinary!
 
We have a long history of developing web-based products. In fact, our main line of business is helping early stage web-based startups code their web applications. 
 
In recent years we’ve built substantial infrastructures to help us deliver higher quality web applications, quicker. One of these infrastructures has proven so helpful that we’ve decided to let everyone to enjoy it. We’ve named it “Cloudinary” and it is now open to the public.
 
What does it do?
 
Cloudinary is a SaaS that takes the hassle out of managing your websites images. 
 
Images from your graphic designer, images that your visitors upload, images you retrieve from the web to show on your website. Cloudinary takes care of your entire image management pipeline. Easily upload images to the cloud. Use smart image resizing, cropping and conversion without installing any complex software. Integrate Facebook or Twitter profile image extraction in a snap, in any dimension and style to match your website’s design. Get your images delivered from fast CDNs, and much more. Simply put - if it’s image related, let Cloudinary do it.
 
We definitely prefer writing code and adding new features than writing blog posts :) still, we have a lot we want to tell you about Cloudinary, about our ideas, about our plans, about the new and upcoming features. More than that - we want to hear your thoughts, your input, your unique image management requirements. So bookmark this page, add us to your favorite RSS reader, and come visit us. Drop us a line and tell us how Cloudinary can help you.
 
We hope to hear from you soon!
 

Recent Blog Posts

Why the Future of E-commerce Is Live

In a previous post, I discussed how “going live” is gaining popularity across industries and verticals. What began as a way for gamers to jam together has evolved into a medium for broader entertainment and business purposes. To continue the conversation, this post unpacks the current trends of shoppable live streams to shine a light on how brands are leveraging “lives” to connect with shoppers in new ways.

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An Overview of Live-Streaming Video Trends

“Let’s go live.” For decades, that’s what newscasters say as they cut to real-time footage of a colleague reporting in the field. The live-video feed adds visual interest and perspective to a story beyond what can be communicated by someone sitting behind the news desk. In the same way, live-streaming video nowadays adds context to other consumer environments. From gaming and events to shopping and social media, “going live” enhances everyday experiences, and it’s something anyone can do with relative ease.

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Readying Live Streams for Video on Demand

When planning a live broadcast or stream, companies often overlook the redistribution phase, but live-stream videos are useful well beyond their initial streaming. Why? Because not everyone watches the first run. For a wider audience, it makes sense to repost live content on your website under an “events” tab, on YouTube, and other social sites for video on demand (VOD). However, preparing footage for reposting can be a lot of work.

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Optimize Visual Media for a Fast and Captivating Digital Experience

Did you know that humans process imagery 60,000 times faster than text? In fact, 90% of the information our brains process is visual, which makes it seem a no-brainer—pun intended—that brands are connecting with consumers through visual content online. However, adding media assets like images and videos to websites comes with a tradeoff: the more media, the heavier the site, which results in a noticeable slowdown in page loads and a reduction in content quality.

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