Cloudinary Blog

Welcome to the Cloudinary Blog

By Cloudinary Team
Hi everyone, and welcome to Cloudinary!
 
We have a long history of developing web-based products. In fact, our main line of business is helping early stage web-based startups code their web applications. 
 
In recent years we’ve built substantial infrastructures to help us deliver higher quality web applications, quicker. One of these infrastructures has proven so helpful that we’ve decided to let everyone to enjoy it. We’ve named it “Cloudinary” and it is now open to the public.
 
What does it do?
 
Cloudinary is a SaaS that takes the hassle out of managing your websites images. 
 
Images from your graphic designer, images that your visitors upload, images you retrieve from the web to show on your website. Cloudinary takes care of your entire image management pipeline. Easily upload images to the cloud. Use smart image resizing, cropping and conversion without installing any complex software. Integrate Facebook or Twitter profile image extraction in a snap, in any dimension and style to match your website’s design. Get your images delivered from fast CDNs, and much more. Simply put - if it’s image related, let Cloudinary do it.
 
We definitely prefer writing code and adding new features than writing blog posts :) still, we have a lot we want to tell you about Cloudinary, about our ideas, about our plans, about the new and upcoming features. More than that - we want to hear your thoughts, your input, your unique image management requirements. So bookmark this page, add us to your favorite RSS reader, and come visit us. Drop us a line and tell us how Cloudinary can help you.
 
We hope to hear from you soon!
 

Recent Blog Posts

Hipcamp Optimizes Images and Improves Page Load Times With Cloudinary

When creating a website that allows campers to discover great destinations, Hipcamp put a strong emphasis on featuring high-quality images that showcased the list of beautiful locations, regardless of whether users accessed the site on a desktop, tablet, or phone. Since 2015, Hipcamp has relied on Cloudinary’s image management solution to automate cropping and image optimization, enabling instant public delivery of photos, automatic tagging based on content recognition, and faster loading of webpages. In addition, Hipcamp was able to maintain the high standards it holds for the look and feel of its website.

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New Image File Format: FUIF: Why Do We Need a New Image Format

In my last post, I introduced FUIF, a new, free, and universal image format I’ve created. In this post and other follow-up pieces, I will explain the why, what, and how of FUIF.

Even though JPEG is still the most widely-used image file format on the web, it has limitations, especially the subset of the format that has been implemented in browsers and that has, therefore, become the de facto standard. Because JPEG has a relatively verbose header, it cannot be used (at least not as is) for low-quality image placeholders (LQIP), for which you need a budget of a few hundred bytes. JPEG cannot encode alpha channels (transparency); it is restricted to 8 bits per channel; and its entropy coding is no longer state of the art. Also, JPEG is not fully “responsive by design.” There is no easy way to find a file’s truncation offsets and it is limited to a 1:8 downscale (the DC coefficients). If you want to use the same file for an 8K UHD display (7,680 pixels wide) and for a smart watch (320 pixels wide), 1:8 is not enough. And finally, JPEG does not work well with nonphotographic images and cannot do fully lossless compression.

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 New Image File Format: FUIF:Lossy, Lossless, and Free

I've been working to create a new image format, which I'm calling FUIF, or Free Universal Image Format. That’s a rather pretentious name, I know. But I couldn’t call it the Free Lossy Image Format (FLIF) because that acronym is not available any more (see below) and FUIF can do lossless, too, so it wouldn’t be accurate either.

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Optimizing Video Streaming and Delivery: Q&A with Doug Sillars

Doug Sillars, a digital nomad and a freelance mobile-performance expert, answers questions about video streaming and delivery, website optimization, and more.

Doug Sillars, a freelance mobile-performance expert and developer advocate, is a Google Developer Expert and the author of O’Reilly’s High Performance Android Apps. Given his extensive travels across the globe—from the UK to Siberia—with his wife, kids, and 11-year-old dog, Max, he has been referred to as a “digital nomad.” So far in 2018, Doug has spoken at more than 75 meetups and conferences!

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