When you visit a website—whether from your laptop, phone, or tablet—you expect the pages to load fast and all the images to look great. However, ensuring that websites live up to visitor expectations can be more complicated than it might seem.
Considering that almost two-thirds of the average web page contains images, finding a way to reduce their size but also preserve their quality is key to the site’s performance and load speed. To achieve that balance, developers are often saddled with the time-consuming task of transforming appealing, high-resolution images to a format that is web-ready and highly performant.
Check out the following infographic and learn why image optimization matters, what it entails, and compare the two paths to optimized images.