Cloudinary Blog

Are your website images ready to embrace the iPhone X notch?

Are your website images ready to embrace the iPhone X notch?

The announcement of the iPhone 8, 8 plus and the iPhone X at the iPhone 10th anniversary Apple event on 12th September 2017, came with a massive buzz.

The iPhone X (pronounced "iPhone 10") has a 5.8-inch super retina screen, which stands out amongst other Apples, giving the machine the tagline “it is all screen”. A resolution of 2436 x 1125 is also featured, making it the highest resolution iPhone to date.

Since the announcement, designers and prototypers have obviously been working in full gear to carve out products and designs to match the upcoming iPhone X.

That Notch

This is arguably one of the fascinating features of the iPhone X! (and the wonderful portrait above too). The Notch up top. Bold, elegant, has the flows around it and still fascinating, even though the guy in the portrait below doesn’t seem so thrilled.

One Notch to Rule All

We have to find a way to make him happy, how to make the notch really beautiful and useful for our images. Let’s do this with Cloudinary image transformation tools.

The iPhone X screen is unique in that the dark space (notch) that houses the camera and other sensors are actually part of the hard glass screen and content displayed flows around this notch. This is a very important aspect to consider in the UI/UX design of products to fit the all screen iPhone. In this article, we will discuss a way to fix your images, testing how it would look on the iPhone X.

spot the notch on top

How do you work with that screen?

Image management and manipulation can be done on-the-fly with Cloudinary. And when I say on-the-fly, that means that images are manipulated using dynamic delivery of their URLs!

Cloudinary also offers mobile-first image optimization for mobile design and the best part, it’s easy to use. These images are cached on the CDN and are immediately available upon request.

Cloudinary’s image management and manipulation service will be used in this article to simulate how images fit on the iPhone X screen. With this, you can test your images and products to see how well they fit on this new type of screenX.

Before we begin, let’s have a look at the sample image we will be manipulating.

image manipulation

Manipulate the image

To perform this test, you need the notch image.

iphone_x_notch overlay

Next, upload the image to be manipulated. In our case, we uploaded the overhead swimming pool image displayed above.

Now we need to apply the manipulation. Images in Cloudinary take the form of:

https://res.cloudinary.com/<cloud_name>/image/upload/<transformation_parameters>/<public_ID>.<image_format_file_extension>

So to adjust the swimming pool image, we use the URL below, and work on the <transformation parameters> portion: https://cloudinary-res.cloudinary.com/image/upload/ <transformation-parameters> /Spencer_Watson.jpg

Cloudinary offers lots of image URL manipulation parameters and they can be found here. For this test, we are going to be using quite a few parameters. The URL might look a bit scary at first, but scroll down a bit and we will walk you through the whole thing.:

Ruby:
cl_image_tag("spencer-watson-36.jpg", :transformation=>[
  {:if=>"ar_gt_1"},
  {:height=>562, :width=>1218, :crop=>"fill"},
  {:overlay=>"iphone_x_notch", :width=>325, :crop=>"scale"},
  {:angle=>90},
  {:angle=>"hflip"},
  {:flags=>"layer_apply", :gravity=>"west"},
  {:if=>"else"},
  {:height=>1218, :width=>562, :crop=>"fill"},
  {:gravity=>"north", :overlay=>"iphone_x_notch", :width=>325, :crop=>"scale"},
  {:if=>"end"},
  {:background=>"#000000", :radius=>54}
  ])
PHP:
cl_image_tag("spencer-watson-36.jpg", array("transformation"=>array(
  array("if"=>"ar_gt_1"),
  array("height"=>562, "width"=>1218, "crop"=>"fill"),
  array("overlay"=>"iphone_x_notch", "width"=>325, "crop"=>"scale"),
  array("angle"=>90),
  array("angle"=>"hflip"),
  array("flags"=>"layer_apply", "gravity"=>"west"),
  array("if"=>"else"),
  array("height"=>1218, "width"=>562, "crop"=>"fill"),
  array("gravity"=>"north", "overlay"=>"iphone_x_notch", "width"=>325, "crop"=>"scale"),
  array("if"=>"end"),
  array("background"=>"#000000", "radius"=>54)
  )))
Python:
CloudinaryImage("spencer-watson-36.jpg").image(transformation=[
  {'if': "ar_gt_1"},
  {'height': 562, 'width': 1218, 'crop': "fill"},
  {'overlay': "iphone_x_notch", 'width': 325, 'crop': "scale"},
  {'angle': 90},
  {'angle': "hflip"},
  {'flags': "layer_apply", 'gravity': "west"},
  {'if': "else"},
  {'height': 1218, 'width': 562, 'crop': "fill"},
  {'gravity': "north", 'overlay': "iphone_x_notch", 'width': 325, 'crop': "scale"},
  {'if': "end"},
  {'background': "#000000", 'radius': 54}
  ])
Node.js:
cloudinary.image("spencer-watson-36.jpg", {transformation: [
  {if: "ar_gt_1"},
  {height: 562, width: 1218, crop: "fill"},
  {overlay: "iphone_x_notch", width: 325, crop: "scale"},
  {angle: 90},
  {angle: "hflip"},
  {flags: "layer_apply", gravity: "west"},
  {if: "else"},
  {height: 1218, width: 562, crop: "fill"},
  {gravity: "north", overlay: "iphone_x_notch", width: 325, crop: "scale"},
  {if: "end"},
  {background: "#000000", radius: 54}
  ]})
Java:
cloudinary.url().transformation(new Transformation()
  .if("ar_gt_1").chain()
  .height(562).width(1218).crop("fill").chain()
  .overlay(new Layer().publicId("iphone_x_notch")).width(325).crop("scale").chain()
  .angle(90).chain()
  .angle("hflip").chain()
  .flags("layer_apply").gravity("west").chain()
  .if("else").chain()
  .height(1218).width(562).crop("fill").chain()
  .gravity("north").overlay(new Layer().publicId("iphone_x_notch")).width(325).crop("scale").chain()
  .if("end").chain()
  .background("#000000").radius(54)).imageTag("spencer-watson-36.jpg");
JS:
cloudinary.imageTag('spencer-watson-36.jpg', {transformation: [
  {if: "ar_gt_1"},
  {height: 562, width: 1218, crop: "fill"},
  {overlay: new cloudinary.Layer().publicId("iphone_x_notch"), width: 325, crop: "scale"},
  {angle: 90},
  {angle: "hflip"},
  {flags: "layer_apply", gravity: "west"},
  {if: "else"},
  {height: 1218, width: 562, crop: "fill"},
  {gravity: "north", overlay: new cloudinary.Layer().publicId("iphone_x_notch"), width: 325, crop: "scale"},
  {if: "end"},
  {background: "#000000", radius: 54}
  ]}).toHtml();
jQuery:
$.cloudinary.image("spencer-watson-36.jpg", {transformation: [
  {if: "ar_gt_1"},
  {height: 562, width: 1218, crop: "fill"},
  {overlay: new cloudinary.Layer().publicId("iphone_x_notch"), width: 325, crop: "scale"},
  {angle: 90},
  {angle: "hflip"},
  {flags: "layer_apply", gravity: "west"},
  {if: "else"},
  {height: 1218, width: 562, crop: "fill"},
  {gravity: "north", overlay: new cloudinary.Layer().publicId("iphone_x_notch"), width: 325, crop: "scale"},
  {if: "end"},
  {background: "#000000", radius: 54}
  ]})
React:
<Image publicId="spencer-watson-36.jpg" >
  <Transformation if="ar_gt_1" />
  <Transformation height="562" width="1218" crop="fill" />
  <Transformation overlay="iphone_x_notch" width="325" crop="scale" />
  <Transformation angle="90" />
  <Transformation angle="hflip" />
  <Transformation flags="layer_apply" gravity="west" />
  <Transformation if="else" />
  <Transformation height="1218" width="562" crop="fill" />
  <Transformation gravity="north" overlay="iphone_x_notch" width="325" crop="scale" />
  <Transformation if="end" />
  <Transformation background="#000000" radius="54" />
</Image>
Angular:
<cl-image public-id="spencer-watson-36.jpg" >
  <cl-transformation if="ar_gt_1">
  </cl-transformation>
  <cl-transformation height="562" width="1218" crop="fill">
  </cl-transformation>
  <cl-transformation overlay="iphone_x_notch" width="325" crop="scale">
  </cl-transformation>
  <cl-transformation angle="90">
  </cl-transformation>
  <cl-transformation angle="hflip">
  </cl-transformation>
  <cl-transformation flags="layer_apply" gravity="west">
  </cl-transformation>
  <cl-transformation if="else">
  </cl-transformation>
  <cl-transformation height="1218" width="562" crop="fill">
  </cl-transformation>
  <cl-transformation gravity="north" overlay="iphone_x_notch" width="325" crop="scale">
  </cl-transformation>
  <cl-transformation if="end">
  </cl-transformation>
  <cl-transformation background="#000000" radius="54">
  </cl-transformation>
</cl-image>
.Net:
cloudinary.Api.UrlImgUp.Transform(new Transformation()
  .If("ar_gt_1").Chain()
  .Height(562).Width(1218).Crop("fill").Chain()
  .Overlay(new Layer().PublicId("iphone_x_notch")).Width(325).Crop("scale").Chain()
  .Angle(90).Chain()
  .Angle("hflip").Chain()
  .Flags("layer_apply").Gravity("west").Chain()
  .If("else").Chain()
  .Height(1218).Width(562).Crop("fill").Chain()
  .Gravity("north").Overlay(new Layer().PublicId("iphone_x_notch")).Width(325).Crop("scale").Chain()
  .If("end").Chain()
  .Background("#000000").Radius(54)).BuildImageTag("spencer-watson-36.jpg")
Android:
MediaManager.get().url().transformation(new Transformation()
  .if("ar_gt_1").chain()
  .height(562).width(1218).crop("fill").chain()
  .overlay(new Layer().publicId("iphone_x_notch")).width(325).crop("scale").chain()
  .angle(90).chain()
  .angle("hflip").chain()
  .flags("layer_apply").gravity("west").chain()
  .if("else").chain()
  .height(1218).width(562).crop("fill").chain()
  .gravity("north").overlay(new Layer().publicId("iphone_x_notch")).width(325).crop("scale").chain()
  .if("end").chain()
  .background("#000000").radius(54)).generate("spencer-watson-36.jpg");
iOS:
imageView.cldSetImage(cloudinary.createUrl().setTransformation(CLDTransformation()
  .setIf("ar_gt_1").chain()
  .setHeight(562).setWidth(1218).setCrop("fill").chain()
  .setOverlay("iphone_x_notch").setWidth(325).setCrop("scale").chain()
  .setAngle(90).chain()
  .setAngle("hflip").chain()
  .setFlags("layer_apply").setGravity("west").chain()
  .setIf("else").chain()
  .setHeight(1218).setWidth(562).setCrop("fill").chain()
  .setGravity("north").setOverlay("iphone_x_notch").setWidth(325).setCrop("scale").chain()
  .setIf("end").chain()
  .setBackground("#000000").setRadius(54)).generate("spencer-watson-36.jpg")!, cloudinary: cloudinary)
image manipulation

Looking at the URL, you can see what it means:

  • if_ar_gt_1: If the aspect ratio of the image is greater than 1 (landscape):, c_fill,h_562,w_1218: resize the image to a height of 562 and a width of 1218 maintaining aspect ratio c_scale,l_iphone_x_notch,w_325: add the iphone_x_notch image as an overlay resized to a width of 325 (regardless of its aspect ratio) a_90/a_hflip: rotate the iphone_x_notch overlay by 90 degrees and do a horizontal mirror flip on it, g_west,fl_layer_apply: ensure the f the notch overlay is located on the far left of the parent image. End transformations to this layer.

  • if_else: But if the aspect ratio of the image is not greater than 1 (portrait): c_fill,h_1218,w_562: resize the image to a height of 1218 and a width of 562, maintaining aspect ratio c_scale,g_north,l_iphone_x_notch,w_325: add a layer of the iphonexnotch image resized to a width of 325 regardless of its aspect ratio and place it at the center-north of the parent image.

  • if_end: End the If statement.

  • b_rgb:000000,r_54: Apply a black background to the image and round the corners to a border radius of 54.

Let's take a look at this same transformation on another image, this time a landscape image. All you have to do is use the same conditional transformation URL with a different public ID:

Ruby:
cl_image_tag("country_sunset.jpg", :transformation=>[
  {:if=>"ar_gt_1"},
  {:height=>562, :width=>1218, :crop=>"fill"},
  {:overlay=>"iphone_x_notch", :width=>325, :crop=>"scale"},
  {:angle=>90},
  {:angle=>"hflip"},
  {:flags=>"layer_apply", :gravity=>"west"},
  {:if=>"else"},
  {:height=>1218, :width=>562, :crop=>"fill"},
  {:gravity=>"north", :overlay=>"iphone_x_notch", :width=>325},
  {:if=>"end"},
  {:background=>"#000000", :radius=>54}
  ])
PHP:
cl_image_tag("country_sunset.jpg", array("transformation"=>array(
  array("if"=>"ar_gt_1"),
  array("height"=>562, "width"=>1218, "crop"=>"fill"),
  array("overlay"=>"iphone_x_notch", "width"=>325, "crop"=>"scale"),
  array("angle"=>90),
  array("angle"=>"hflip"),
  array("flags"=>"layer_apply", "gravity"=>"west"),
  array("if"=>"else"),
  array("height"=>1218, "width"=>562, "crop"=>"fill"),
  array("gravity"=>"north", "overlay"=>"iphone_x_notch", "width"=>325),
  array("if"=>"end"),
  array("background"=>"#000000", "radius"=>54)
  )))
Python:
CloudinaryImage("country_sunset.jpg").image(transformation=[
  {'if': "ar_gt_1"},
  {'height': 562, 'width': 1218, 'crop': "fill"},
  {'overlay': "iphone_x_notch", 'width': 325, 'crop': "scale"},
  {'angle': 90},
  {'angle': "hflip"},
  {'flags': "layer_apply", 'gravity': "west"},
  {'if': "else"},
  {'height': 1218, 'width': 562, 'crop': "fill"},
  {'gravity': "north", 'overlay': "iphone_x_notch", 'width': 325},
  {'if': "end"},
  {'background': "#000000", 'radius': 54}
  ])
Node.js:
cloudinary.image("country_sunset.jpg", {transformation: [
  {if: "ar_gt_1"},
  {height: 562, width: 1218, crop: "fill"},
  {overlay: "iphone_x_notch", width: 325, crop: "scale"},
  {angle: 90},
  {angle: "hflip"},
  {flags: "layer_apply", gravity: "west"},
  {if: "else"},
  {height: 1218, width: 562, crop: "fill"},
  {gravity: "north", overlay: "iphone_x_notch", width: 325},
  {if: "end"},
  {background: "#000000", radius: 54}
  ]})
Java:
cloudinary.url().transformation(new Transformation()
  .if("ar_gt_1").chain()
  .height(562).width(1218).crop("fill").chain()
  .overlay(new Layer().publicId("iphone_x_notch")).width(325).crop("scale").chain()
  .angle(90).chain()
  .angle("hflip").chain()
  .flags("layer_apply").gravity("west").chain()
  .if("else").chain()
  .height(1218).width(562).crop("fill").chain()
  .gravity("north").overlay(new Layer().publicId("iphone_x_notch")).width(325).chain()
  .if("end").chain()
  .background("#000000").radius(54)).imageTag("country_sunset.jpg");
JS:
cloudinary.imageTag('country_sunset.jpg', {transformation: [
  {if: "ar_gt_1"},
  {height: 562, width: 1218, crop: "fill"},
  {overlay: new cloudinary.Layer().publicId("iphone_x_notch"), width: 325, crop: "scale"},
  {angle: 90},
  {angle: "hflip"},
  {flags: "layer_apply", gravity: "west"},
  {if: "else"},
  {height: 1218, width: 562, crop: "fill"},
  {gravity: "north", overlay: new cloudinary.Layer().publicId("iphone_x_notch"), width: 325},
  {if: "end"},
  {background: "#000000", radius: 54}
  ]}).toHtml();
jQuery:
$.cloudinary.image("country_sunset.jpg", {transformation: [
  {if: "ar_gt_1"},
  {height: 562, width: 1218, crop: "fill"},
  {overlay: new cloudinary.Layer().publicId("iphone_x_notch"), width: 325, crop: "scale"},
  {angle: 90},
  {angle: "hflip"},
  {flags: "layer_apply", gravity: "west"},
  {if: "else"},
  {height: 1218, width: 562, crop: "fill"},
  {gravity: "north", overlay: new cloudinary.Layer().publicId("iphone_x_notch"), width: 325},
  {if: "end"},
  {background: "#000000", radius: 54}
  ]})
React:
<Image publicId="country_sunset.jpg" >
  <Transformation if="ar_gt_1" />
  <Transformation height="562" width="1218" crop="fill" />
  <Transformation overlay="iphone_x_notch" width="325" crop="scale" />
  <Transformation angle="90" />
  <Transformation angle="hflip" />
  <Transformation flags="layer_apply" gravity="west" />
  <Transformation if="else" />
  <Transformation height="1218" width="562" crop="fill" />
  <Transformation gravity="north" overlay="iphone_x_notch" width="325" />
  <Transformation if="end" />
  <Transformation background="#000000" radius="54" />
</Image>
Angular:
<cl-image public-id="country_sunset.jpg" >
  <cl-transformation if="ar_gt_1">
  </cl-transformation>
  <cl-transformation height="562" width="1218" crop="fill">
  </cl-transformation>
  <cl-transformation overlay="iphone_x_notch" width="325" crop="scale">
  </cl-transformation>
  <cl-transformation angle="90">
  </cl-transformation>
  <cl-transformation angle="hflip">
  </cl-transformation>
  <cl-transformation flags="layer_apply" gravity="west">
  </cl-transformation>
  <cl-transformation if="else">
  </cl-transformation>
  <cl-transformation height="1218" width="562" crop="fill">
  </cl-transformation>
  <cl-transformation gravity="north" overlay="iphone_x_notch" width="325">
  </cl-transformation>
  <cl-transformation if="end">
  </cl-transformation>
  <cl-transformation background="#000000" radius="54">
  </cl-transformation>
</cl-image>
.Net:
cloudinary.Api.UrlImgUp.Transform(new Transformation()
  .If("ar_gt_1").Chain()
  .Height(562).Width(1218).Crop("fill").Chain()
  .Overlay(new Layer().PublicId("iphone_x_notch")).Width(325).Crop("scale").Chain()
  .Angle(90).Chain()
  .Angle("hflip").Chain()
  .Flags("layer_apply").Gravity("west").Chain()
  .If("else").Chain()
  .Height(1218).Width(562).Crop("fill").Chain()
  .Gravity("north").Overlay(new Layer().PublicId("iphone_x_notch")).Width(325).Chain()
  .If("end").Chain()
  .Background("#000000").Radius(54)).BuildImageTag("country_sunset.jpg")
Android:
MediaManager.get().url().transformation(new Transformation()
  .if("ar_gt_1").chain()
  .height(562).width(1218).crop("fill").chain()
  .overlay(new Layer().publicId("iphone_x_notch")).width(325).crop("scale").chain()
  .angle(90).chain()
  .angle("hflip").chain()
  .flags("layer_apply").gravity("west").chain()
  .if("else").chain()
  .height(1218).width(562).crop("fill").chain()
  .gravity("north").overlay(new Layer().publicId("iphone_x_notch")).width(325).chain()
  .if("end").chain()
  .background("#000000").radius(54)).generate("country_sunset.jpg");
iOS:
imageView.cldSetImage(cloudinary.createUrl().setTransformation(CLDTransformation()
  .setIf("ar_gt_1").chain()
  .setHeight(562).setWidth(1218).setCrop("fill").chain()
  .setOverlay("iphone_x_notch").setWidth(325).setCrop("scale").chain()
  .setAngle(90).chain()
  .setAngle("hflip").chain()
  .setFlags("layer_apply").setGravity("west").chain()
  .setIf("else").chain()
  .setHeight(1218).setWidth(562).setCrop("fill").chain()
  .setGravity("north").setOverlay("iphone_x_notch").setWidth(325).chain()
  .setIf("end").chain()
  .setBackground("#000000").setRadius(54)).generate("country_sunset.jpg")!, cloudinary: cloudinary)
Test landscape image on iPhone X

Bundle Transformations with Named Transformation

Let’s do one more cool thing, it feels weird to have to write all those transformation parameters for every image to be transformed. Cloudinary offers the named transformation feature which is used to bundle transformation parameter into one single re-usable parameter.

In the transformation panel of the Cloudinary dashboard, a list of all transformations currently delivered by Cloudinary on the current user account can be found. Click the edit link at the bottom of each transformation and use “Save as” to save the transformation with whichever name you choose. I choose “iphonex”. Once saved, on the list of transformations you can find the named transformation listed as iphonex. This “transformation pack” is now available to all images stored and can be applied to our test image with:

Ruby:
cl_image_tag("spencer-watson.jpg", :transformation=>["iphonex"])
PHP:
cl_image_tag("spencer-watson.jpg", array("transformation"=>array("iphonex")))
Python:
CloudinaryImage("spencer-watson.jpg").image(transformation=["iphonex"])
Node.js:
cloudinary.image("spencer-watson.jpg", {transformation: ["iphonex"]})
Java:
cloudinary.url().transformation(new Transformation().named("iphonex")).imageTag("spencer-watson.jpg");
JS:
cloudinary.imageTag('spencer-watson.jpg', {transformation: ["iphonex"]}).toHtml();
jQuery:
$.cloudinary.image("spencer-watson.jpg", {transformation: ["iphonex"]})
React:
<Image publicId="spencer-watson.jpg" >
  <Transformation transformation={["iphonex"]} />
</Image>
Angular:
<cl-image public-id="spencer-watson.jpg" >
  <cl-transformation transformation={{["iphonex"]}}>
  </cl-transformation>
</cl-image>
.Net:
cloudinary.Api.UrlImgUp.Transform(new Transformation().Named("iphonex")).BuildImageTag("spencer-watson.jpg")
Android:
MediaManager.get().url().transformation(new Transformation().named("iphonex")).generate("spencer-watson.jpg");
iOS:
imageView.cldSetImage(cloudinary.createUrl().setTransformation(CLDTransformation().setNamed("iphonex")).generate("spencer-watson.jpg")!, cloudinary: cloudinary)
iPhone X

Read more on named transformations here and how to implement them here.

Conclusion

Now you have seen how you can manipulate your images to test how they look on the iPhone X screen. You can try this out with several other images and if you are building a product be sure to test it to see how it looks on the iPhone X. This is just one of an unlimited number of cool things you can do with the Cloudinary image manipulation parameters. Check out the demo here

Recent Blog Posts

An Eye-Opening Talk: Building Apps for the Next Billion Users in Africa

William (iChuloo) Imoh, who hails from Lagos, Nigeria, recently embarked on a U.S. speaking tour, February 20-March 12, during which he powwowed with technical and product teams and communities at such renowned enterprises as Netlify, Pluralsight, Lucidchart, Twilio, and more in Salt Lake City, Dallas, Las Vegas, and San Francisco. On March 5, he gave an enlightening talk, entitled International Developers and Development: Building for the Next Billion Users at Cloudinary in Santa Clara, California. Below is a synopsis. For details, see the related slides.

Read more
The Debut of the Cloudinary Customer Advisory Board

Focus on customers has always been Cloudinary’s mantra. Because we owe them our success, we are constantly reaching out to our customers, not just for feedback on our offerings, but also for their vision, wish list, and buy-in of what Cloudinary can do to meet their needs and make them succeed. About six months ago, it occurred to us that it would be beneficial if we could meet regularly with those who are behind innovation at our key customers—executives, product gurus, developers, content managers—to swap strategies, product roadmaps, best practices, and such. In particular, we’d like to solicit actionable feedback as a foundation for our plans of product enhancements.

Read more
Media Management With the Cloudinary-Netlify CMS Integration

Static sites and the JAMstack are quickly becoming a standard for developing safe and performant websites with an optimal workflow for developers. Netlify CMS (not to be confused with the company that created it, Netlify) is an open source content management solution that works especially with static site generators such as Gatsby, Hugo, etc... enabling content storage in your Git repository along with your code for easier versioning, multichannel publishing, and direct content updates in Git.

Read more
Vitaly Friedman's Insights on Media Conferences

Vitaly Friedman is a die-hard devotee of beautiful content. Born in Minsk, Belarus, he studied Computer Science and Mathematics in Germany, unearthing in himself a passion for typography, writing, and design in the interim. After a six-year stint as a freelance designer and developer, he co-founded Smashing Magazine, a leading online publication on web design and development. You can follow SmashingMag on Twitter @SmashingMag.

Read more