Posts by Maribel Mullins

The challenge was to build an omnichannel ecommerce experience in ten days.  How hard could that be, right?  An undertaking as big as building anything omnichannel usually takes, at the barest minimum, several weeks, more realistically, many months and requires some serious planning, project management, cross-functional collaboration, and a big…

To succeed in today’s hypercompetitive market, brands must deliver engaging, personalized, and performant digital experiences. Creating them requires tools that are, however, constantly evolving. To put in place a flexible, scalable, and collaborative workflow for building experiences, brands must adopt composable solutions—notably headless, API-first services, including content management systems (CMSs),…

Over the past several years, I’ve had a chance to participate in hackathons, as part of teams that developed a social payment app and helped users decide meals to cook. But it wasn’t until last month that I got to experience a hackathon from the other side, as a judge.