Cloudinary Blog

Part 1 of this series highlights the basics of user-generated content (UGC) and its benefits for e-commerce. Part 2 describes how to leverage UGC images in e-commerce and efficiently upload, transform, and deliver them with Cloudinary. In part 3 we will address videos in UGC and the many related management capabilities offered by Cloudinary.

User-generated content (UGC) can take many forms, the two main ones being images and videos. Part 1 of this series explains the basics of UGC and its benefits to e-commerce. Here in part 2, we’ll show you how to take advantage of UGC images in e-commerce and to upload, transform, and deliver them fast and seamlessly with Cloudinary.

User-generated content (UGC), aka user-created content (UCC), is material—images, videos, audio, text—that is posted by online audiences at will, often on social media. Such content frequently and indirectly promotes products and services for the organizations concerned, lending more credibility than conventional advertisements.

Typically, with Cloudinary, you want to do two complementary things for a remarkable user experience: save bandwidth and load your site as fast as possible because the smaller the sizes of the resources, the faster your site loads. And it’s been proven time and again that the longer your site takes to load, the smaller the number of visitors who will return. No matter whether you’re a developer or content creator, you will find Cloudinary’s tools that optimize digital media (aka digital assets) simple, intuitive, and effective.

During both my computer science studies and work in the tech field, there have not been a lot of women present. While our ranks have grown, women still make up only a small percentage. In many ways, I think the traditionally male-dominated world can be intimidating to women and girls who may be interested in pursuing these types of tech careers.