Cloudinary Blog

User-Generated Content, Part 3: Videos and Their Transformations

User-Generated Content, Part 3: Videos and Their Transformations

Part 1 of this series highlights the basics of user-generated content (UGC) and its benefits for e-commerce. Part 2 describes how to leverage UGC images in e-commerce and efficiently upload, transform, and deliver them with Cloudinary. In part 3 we will address videos in UGC and the many related management capabilities offered by Cloudinary.

Here are the topics:

Even though videos are becoming increasingly popular, when compared to images, they are more complex for your audience to create and for you to process as UGC. After all, images are literally “what you see is what you get.” Not so in the case of videos.

Moderation

Uploading to your site or app whatever videos your users submit might sound like a forthright thing to do, but it comes with a risk in the form of unseemly content. Best have your UGC videos reviewed by the human eye or through artificial intelligence (AI).

Cloudinary’s Google AI Video Moderation add-on automates the process of moderating videos, requiring no manual effort at all. The add-on also approves or rejects videos, uploading the approved ones into your Cloudinary account.

Transcription and Accessibility

Gratifyingly, UGC videos literally afford your users a voice with which to verbally deliver content. For those who prefer that delivery mode, it makes sense to provide them with accessibility and to overlay subtitles on the video.

Cloudinary’s Google AI Video Transcription add-on not only automatically transcribes videos, it can also do that in the language you specify. That means you can extend your audience reach worldwide. What a tremendous gain!

Transformations

To satisfy the requirements of UGC videos and head off the caveats, ensure that—

  • Your product is the main focus.
  • The video length is within the ballpark. If not, you must have editing privilege to trim it, as appropriate.
  • The page loads as fast as possible, especially in the case of multiple videos.

Cloudinary’s capabilities enable you to accomplish all that with ease.

In addition, you can fine-tune UGC videos with these Cloudinary features:

  • Before trimming a video, you’d want to eliminate its audio as a matter of course. To do that, simply set volume:mute.

    Three other helpful settings are start_offset, end_offset, and duration, which pinpoint the segments at which you want to start and stop and the video length. Also, setting deshake removes a video’s minor motion shifts for smooth playing.

  • With Cloudinary’s automatic-cropping feature, you can ensure focus on the most relevant part on all devices. Simply add the g_auto parameter to the video URL along with the desired aspect ratio to focus on your product—no matter the viewport.

  • Encoding videos for optimization involves picking the right format and codec from a reservoir of choices, not all of which are optimal for the browser in question. Not to worry: adding the f_auto parameter causes Cloudinary to automatically make the selections for you for an optimum rendering of the video on the requesting browser, reducing delivery time and bandwidth.

Creation of Thumbnails Through Image Conversion

Poster images, aka thumbnails, offer clues of the video content to help your visitors decide whether to proceed to playing. A convenient way of creating thumbnails is by setting Cloudinary’s so (start_offset) parameter to extract a frame from the video for conversion to an image and to specify the exact point of conversion.

Ultimately, you want UGC videos to load fast and offer useful, relevant content. Reaching that goal, however, necessitates many considerations that require meticulous planning and execution. Automating the tasks through Cloudinary lends you significant time and bandwidth savings along with peace of mind. It’s well worth a try.

Want to Learn More About UGC?

Recent Blog Posts

Top Five Web-Video Formats of 2021

By William Imoh
The Five Most Popular Web-Video Formats and Streaming Protocols

Over the past 15 years, the video industry has undergone a significant change in video formats on the web. In particular, in the early 2010s, the 3GP format, which the 3rd Generation Partnership Project (3GPP) created for 3G-enabled mobile devices, went nearly extinct. The advancement of mobile devices and cellular networks has brought about the need for pioneers to build better formats for a faster user experience.

Read more
Cloudinary Introduces Integration With SAP Commerce Cloud

We’re excited to announce Cloudinary’s integration with SAP Commerce Cloud, through which the latter’s customers can significantly boost the visual media experience on their website or app.

SAP Commerce Cloud powers some of the largest e-commerce sites (B2C, B2B, and B2B2C businesses), complete with building blocks like storefront design and order management. Reinforced with Cloudinary’s laser-sharp focus on optimizing, managing, and delivering images and videos, the new extension will enable SAP Commerce Cloud customers to create unique and engaging visual experiences effortlessly.

Read more
Personalizing Video Email for Marketing Campaigns With Cloudinary

As critical as it is to engage with shoppers in order to succeed in e-commerce, old-style, boring emails are far from being effective. In fact, they tend to be annoying because no one likes to read formulaic, generic messages that are sent en masse. For better results, rethink your email marketing campaigns and try out creative strategies.

Read more
Muted Videos and Subtitles

The bane of our existence is the lack of efficient ways for tackling the plethora of recurring tasks in our lives. One of those tasks is surfing the internet. We consume a lot of web content daily, of which a large percentage are images and videos. We’re constantly quickly scrolling through 30-second videos or checking out pictures of cute items we’d like to buy in our free time.

Read more

Building a Roommate-Matching App With Cloudinary and Jamstack

By Marcelo Ricardo de Oliveira
Building a Roommate-Matching App With Cloudinary and Jamstack

Roommate matching can be a pain—especially during the COVID pandemic when people don't want to meet in person. Matching apps like Flatmates, Roomster, and roommates.com are helpful, and if you're in the roommate-matching space, you know that great video is essential for those seeking roommates. Fortunately, Cloudinary can help.

Read more