Cloudinary Blog

User-Generated Content, Part 3: Videos and Their Transformations

User-Generated Content, Part 3: Videos and Their Transformations

Part 1 of this series highlights the basics of user-generated content (UGC) and its benefits for e-commerce. Part 2 describes how to leverage UGC images in e-commerce and efficiently upload, transform, and deliver them with Cloudinary. In part 3 we will address videos in UGC and the many related management capabilities offered by Cloudinary.

Here are the topics:

Even though videos are becoming increasingly popular, when compared to images, they are more complex for your audience to create and for you to process as UGC. After all, images are literally “what you see is what you get.” Not so in the case of videos.

Moderation

Uploading to your site or app whatever videos your users submit might sound like a forthright thing to do, but it comes with a risk in the form of unseemly content. Best have your UGC videos reviewed by the human eye or through artificial intelligence (AI).

Cloudinary’s Google AI Video Moderation add-on automates the process of moderating videos, requiring no manual effort at all. The add-on also approves or rejects videos, uploading the approved ones into your Cloudinary account.

Transcription and Accessibility

Gratifyingly, UGC videos literally afford your users a voice with which to verbally deliver content. For those who prefer that delivery mode, it makes sense to provide them with accessibility and to overlay subtitles on the video.

Cloudinary’s Google AI Video Transcription add-on not only automatically transcribes videos, it can also do that in the language you specify. That means you can extend your audience reach worldwide. What a tremendous gain!

Transformations

To satisfy the requirements of UGC videos and head off the caveats, ensure that—

  • Your product is the main focus.
  • The video length is within the ballpark. If not, you must have editing privilege to trim it, as appropriate.
  • The page loads as fast as possible, especially in the case of multiple videos.

Cloudinary’s capabilities enable you to accomplish all that with ease.

In addition, you can fine-tune UGC videos with these Cloudinary features:

  • Before trimming a video, you’d want to eliminate its audio as a matter of course. To do that, simply set volume:mute.

    Three other helpful settings are start_offset, end_offset, and duration, which pinpoint the segments at which you want to start and stop and the video length. Also, setting deshake removes a video’s minor motion shifts for smooth playing.

  • With Cloudinary’s automatic-cropping feature, you can ensure focus on the most relevant part on all devices. Simply add the g_auto parameter to the video URL along with the desired aspect ratio to focus on your product—no matter the viewport.

  • Encoding videos for optimization involves picking the right format and codec from a reservoir of choices, not all of which are optimal for the browser in question. Not to worry: adding the f_auto parameter causes Cloudinary to automatically make the selections for you for an optimum rendering of the video on the requesting browser, reducing delivery time and bandwidth.

Creation of Thumbnails Through Image Conversion

Poster images, aka thumbnails, offer clues of the video content to help your visitors decide whether to proceed to playing. A convenient way of creating thumbnails is by setting Cloudinary’s so (start_offset) parameter to extract a frame from the video for conversion to an image and to specify the exact point of conversion.

Ultimately, you want UGC videos to load fast and offer useful, relevant content. Reaching that goal, however, necessitates many considerations that require meticulous planning and execution. Automating the tasks through Cloudinary lends you significant time and bandwidth savings along with peace of mind. It’s well worth a try.

Want to Learn More About UGC?

Recent Blog Posts

Automatically Translating Videos for an International Audience

No matter your business focus—public service, B2B integration, recruitment—multimedia, in particular video, is remarkably effective in communicating with the audience. Before, making video accessible to diverse viewers involved tasks galore, such as eliciting the service of production studios to manually dub, transcribe, and add subtitles. Those operations were costly and slow, especially for globally destined content.

Read more
Cloudinary Helps Minted Manage Its Image-Generation Pipeline at Scale

David first shared his thoughts at our ImageCon coverence last October and this case study is an abbreviated version of Minted’s success using Cloudinary.

Over time, Faithful renderings of the creations of the illustrators, textile designers, painters, packaging designers, marketers, and stay-at-home moms, all of whom are core contributors of the Minted world, was getting harder and harder. Legacy technology wasn’t cutting it any more—and it was time for Cloudinary to step in.

Read more
Highlights on ImageCon 2021 and a Preview of ImageCon 2022

New year, same trend! Visual media will continue to play a monumental role in driving online conversions. To keep up with visual-experience trends and best practices, Cloudinary holds an annual conference called ImageCon, a one-of-a-kind event that helps attendees create the most engaging visual experiences possible.

Read more

New for DAM: Media Library Extension for Chrome

By Sharon Yelenik
A New Media Library Chrome Extension for Cloudinary DAM

With the introduction of the Media Library Extension, a Chrome-browser add-on that streamlines the access to, search for, and management of images and videos, Cloudinary offers yet another effective tool for its Digital Asset Management (DAM) solution. Let’s have a look at how most teams are currently working with media assets and how the new add-on not only boosts efficiency, but also renders the process a pleasure to work with.

Read more
New Features Supercharge Cloudinary’s Digital Asset Management Solution.

Today, I’m thrilled to announce the launch of Apps for Digital Asset Management and a Media Library Extension for the Chrome browser, which enables easy, flexible integration with all web-based applications in addition to making asset discovery more robust and accessible to all.

Read more
Scale and Automate Workflows With Modern Digital Asset Management Systems

With building, growing, and maintaining a strong digital presence being a top priority for all brands, high-quality visual content is paramount. In fact, consumers are 40 times more likely to share visual content on social networks than on other forums. Plus, a recent study from Wyzowl found that 84% of consumers made purchase decisions after watching a video, which explains why many brands are adding more and more visual media to their sites.

Read more