Over recent years, 'unboxing' videos have become a popular internet phenomenon. Mostly, these involve people discovering what's inside physical packages, with great anticipation and excitement. They can be strangely addictive!
User-generated content (UGC), aka user-created content (UCC), is material—images, videos, audio, text—that is posted by online audiences at will, often on social media. Such content frequently and indirectly promotes products and services for the organizations concerned, lending more credibility than conventional advertisements.