Cloudinary Blog

Bleacher Report and Cloudinary Webinar: How to Win With Video

Bleacher Report and Cloudinary Host Webinar on How to Win With Video

Want to learn how to win audiences with video? At 1:00 p.m. ET on Tuesday, February 25, Cloudinary will join Playmaker, Bleacher Report’s in-house creative agency, for an Adweek webinar on improving user engagement through video. Beckley Mason, executive director of Playmaker, and Sanjay Sarathy, Cloudinary’s VP of marketing, will offer proven, real-world tips for creating and delivering dynamic, compelling video experiences to online audiences worldwide.

Register here and join us Tuesday, February 25.


During the webinar, Bleacher Report will reveal how it created 51 of the top 100 branded posts on Instagram in 2019, en route to becoming the most popular sports media brand among millennials and Gen Z audiences. Brands can learn from Bleacher Report’s strategies and hear what is needed to create and deliver real-time video experience flawlessly every time.

Topics covered will include:

  • Ways for efficiently creating, delivering, and managing real-time video experiences online and the challenges that Bleacher Report encountered in working to achieve its video goals
  • Tips on how to employ more video to enhance your site and mobile apps, simultaneously elevating audience engagement
  • Strategies for measuring and analyzing video effects

Bleacher Report is one of many notable brands leveraging Cloudinary’s dynamic video platform to attract and retain audiences through visual storytelling. With nearly 90 percent of consumers relying on videos to help them make purchase decisions and video-filled homepages registering 80 percent higher conversion rates than text-only sites, this webinar will pinpoint a course of action for overcoming perceived barriers to video, such as high production costs and technological challenges.

We hope you’ll join us.

About Cloudinary

Cloudinary provides easy-to-use, cloud-based media management solutions for the world’s top brands. With offices in the US, UK and Israel, Cloudinary has quickly become the de facto solution used by developers and marketers at major companies around the world to streamline rich media management and deliver optimal end-user experiences.

For more information, visit www.cloudinary.com or follow us on Twitter

Recent Blog Posts

A New, Simple Tool for Creating Text Overlays for Images

Many Cloudinary users desire a UI for tasks like creating text overlays for images, which they then embed on webpages or download for marketing campaigns. Generating such overlays with the Cloudinary Media Library UI involves a bit of a learning curve, especially if they require multiple fonts or text lines, which even experienced users might find challenging to implement.

Read more
Transitioning JPEG-Based to JPEG XL-Based Images for Web Platforms

When the JPEG codec was being developed in the late 1980s, no standardized, lossy image-compression formats existed. JPEG became ready at exactly the right time in 1992, when the World Wide Web and digital cameras were about to become a thing. The introduction of HTML’s <img> tag in 1995 ensured the recognition of JPEG as the web format—at least for photographs. During the 1990s, digital cameras replaced analog ones and, given the limited memory capacities of that era, JPEG became the standard format for photography, especially for consumer-grade cameras.

Read more

Amplify Your Jamstack With Video

By Alex Patterson
Amplify Your Jamstack With Cloudinary Video

As defined by Amazon Web Services (AWS), Amplify is a set of products and tools with which mobile and front-end web developers can build and deploy AWS-powered, secure, and scalable full-stack apps. Also, you can efficiently configure their back ends, connect them to your app with just a few lines of code, and deploy static web apps in only three steps. Historically, because of their performance issues, managing images and videos is a daunting challenge for developers. Even though you can easily load media to an S3 bucket with AWS Amplify, transforming, compressing, and responsively delivering them is labor intensive and time consuming.

Read more
Cloudinary Helps Move James Hardie’s Experience Online

While COVID has affected most businesses, it has been particularly hard on those that sell products for the physical ‘brick and mortar’ world. One company that literally fits that bill is our Australian customer James Hardie, the largest global manufacturer of fibre cement products used in both domestic and commercial construction. These are materials that its buyers ideally want to see up close, in detail. When customers have questions, they expect personal service.

Read more