Cloudinary Blog

Cloudinary launches multi-CDN manager to speed up your website’s media delivery

By Travis Wright
Optimized media delivery with multi-CDN solutions
This article originally appeared on Venture Beat Magazine and is reprinted with permission.
 
As we all know, content that takes forever to load will increase your site’s bounce rates, decrease your conversions, and undeniably scar your bottom line. And by “forever” I mean more than a few seconds. A recent study by KISS Metrics found that page abandonment rates increase drastically after a load time of just four seconds or more.
 
The greater the physical distance between your users and the host servers where the content is stored, the more likely it is they’ll experience slow load times. If your site is heavy with visual content and has a national or multi-national audience, your content delivery challenges increase. You need to be able to store your content locally to ensure fast load times and positive user experience. But how?

The answer is to use a Content Delivery Network (CDN).

We recently announced a multi-CDN feature that routes users to different CDNs based on geography, server load, and other parameters, ensuring quick media load time.

Content delivery networks (CDN) support rapid content delivery, at a cost

A CDN is a network of servers that deliver web content based on the geographic location of the end-user. They allow you to store your site’s content in strategic locations so that users receive it quickly.
 
The CDN market is growing rapidly as developers and content managers continue to realize the benefits of maintaining multiple points of presence. In fact, the global CDN market is expected to grow from nearly $6 billion in revenues in 2016 to nearly $23 billion in 2021, according to MarketWatch.
 
But CDNs aren’t without drawbacks. Individually, they can be expensive and time-consuming to set up. They may also perform inconsistently in different locations, and none of them have 100 percent uptime, despite the claims in their marketing materials. They may also want to lock you into using their services regardless of whether they offer the best content delivery options as your needs evolve. This means you might get stuck using a sub-optimal CDN that can’t get your content as close to your users as you’d like.

The multi-CDN approach

If you can use multiple CDNs at once, you can redirect user requests to the most efficient server based on your user’s location and your company’s needs. However, manually implementing multiple CDNs can be a nightmare — among other things, you need to set up and maintain an account for each one and manage its integration into your own network. Moreover, since CDNs keep a cached version of the content served through them, tracking and synchronizing caches on multiple platforms can be expensive and error-prone. The resources, time, and energy needed for these undertakings can ultimately undermine the benefits.
 
Cloudinary’s multi-CDN offering promises all the advantages of using multiple CDNs without the drawbacks of managing each one yourself. Before Cloudinary deploys images to the various CDNs, its proprietary image optimization software condenses the image to the smallest file size for each screen combined with the highest quality possible. It also gives developers many advanced options for image management.
 
A multi-CDN strategy is something that big online brands like Facebook and Netflix have already developed themselves, however, most organizations don’t have the technical resources to build them on their own. Using a multi-CDN solution like ours enables you to manage your online content the same way as these online business leaders at a fraction of the cost,” said Ran Rubinstein, vice president of solutions at Cloudinary.
 

Recent Blog Posts

Automatically Translating Videos for an International Audience

No matter your business focus—public service, B2B integration, recruitment—multimedia, in particular video, is remarkably effective in communicating with the audience. Before, making video accessible to diverse viewers involved tasks galore, such as eliciting the service of production studios to manually dub, transcribe, and add subtitles. Those operations were costly and slow, especially for globally destined content.

Read more
Cloudinary Helps Minted Manage Its Image-Generation Pipeline at Scale

David first shared his thoughts at our ImageCon coverence last October and this case study is an abbreviated version of Minted’s success using Cloudinary.

Over time, Faithful renderings of the creations of the illustrators, textile designers, painters, packaging designers, marketers, and stay-at-home moms, all of whom are core contributors of the Minted world, was getting harder and harder. Legacy technology wasn’t cutting it any more—and it was time for Cloudinary to step in.

Read more
Highlights on ImageCon 2021 and a Preview of ImageCon 2022

New year, same trend! Visual media will continue to play a monumental role in driving online conversions. To keep up with visual-experience trends and best practices, Cloudinary holds an annual conference called ImageCon, a one-of-a-kind event that helps attendees create the most engaging visual experiences possible.

Read more

New for DAM: Media Library Extension for Chrome

By Sharon Yelenik
A New Media Library Chrome Extension for Cloudinary DAM

With the introduction of the Media Library Extension, a Chrome-browser add-on that streamlines the access to, search for, and management of images and videos, Cloudinary offers yet another effective tool for its Digital Asset Management (DAM) solution. Let’s have a look at how most teams are currently working with media assets and how the new add-on not only boosts efficiency, but also renders the process a pleasure to work with.

Read more
New Features Supercharge Cloudinary’s Digital Asset Management Solution.

Today, I’m thrilled to announce the launch of Apps for Digital Asset Management and a Media Library Extension for the Chrome browser, which enables easy, flexible integration with all web-based applications in addition to making asset discovery more robust and accessible to all.

Read more
Scale and Automate Workflows With Modern Digital Asset Management Systems

With building, growing, and maintaining a strong digital presence being a top priority for all brands, high-quality visual content is paramount. In fact, consumers are 40 times more likely to share visual content on social networks than on other forums. Plus, a recent study from Wyzowl found that 84% of consumers made purchase decisions after watching a video, which explains why many brands are adding more and more visual media to their sites.

Read more